There were times, when the shiny hair was the most important phenomenon of a man, so they used pomades and hair tonics. Hair Tonics - a kind of alcohol with parfume - or oily hairwather - in the 1920s were the most popular produducts of a groomed man. The alcoholic Hair Tonics cleaned the scalp, healed hair roots and gave very pleasant, light support to the hair. The oily Hair Tonics helped to get rid of dandruff, healed dry hair, and both tonics gave the hair an elegant sheen, not to mention the wonderful fragrance. Every time the hairdresser massaged the head with a fragrant Hair Tonic.
In the 1930s the shampoo had not yet conquered the bathroom of men, and still remain decades for ladies only as a foaming hair oil. Therefore to keep the hair and scapl clean the men used brush and Hair Tonics. With the brush they were available to clean the hair of the daily dust, and with the alcoholic hair lotion kept the scalp clean. It kept the hair also slightly in shape without overburdening and gave the wearer a refreshed, clean feeling. Hair Tonics are also suitable for bases of Pomades.
Even in the 1950s the young people styled their wild haircut with tap wather - withe the famous spit - to get the form. The Hair Tonic of the father meant something else for the young people: it depended of the brand what is not cheap, what was in the bathroom, but it was the highlight of the visit to the hairdresser.
Instead of using Hair Tonics, people started to use tap wather, what dried up the hair really quickly. The tangled hair was moistened with a few drop of Hair Tonic, massaged and combed. After this, if it was necessary, the hair was ready for Pomade. Than the man was clean, styled, parfumed and ready for a wonderful day. In the 1950s Lucky Tiger campaigned with this: "Have a Lucky Day!"
Actually every manufacturer of men's grooming products tried to jump on the hype of Hair Tonics. So there was a hair tonic of Old Spice, 4711, Yardley and even Nivea and Palmolive, but a few Hair Tonics manage to be among the great bestsellers America in the 1920-50s years:
1. Lucky Tiger
2. Jeris Hair Tonic
3. Vaseline Hair Tonic
There were Hair Tonics without oil (Jeris, Kreml, Vitalis, Lucky Tiger) and with oil (Vaseline, Wildroot, Jeris with oil). At least one of these Hair Tonics stood at every US man in the 1940s and 1950s in the bathroom.
In Barbershops the costumers had invested a couple cents more and made a scalp massage using the Hair Tonic after haircut. Wonderful billboards of Hair Tonic Factories lured here the eye of the customer.
The Hair Tonics have not only effect, as a shiny maintenance, but eliminate dandruff, help with hair loss up to prevent baldness.
Hair Tonics can give you the feeling of:
- Attraction (Vaseline Hair Tonic)
- Old School (Lucky Tiger)
- Luxury and Elegant (Jeris)
PomadeShop had made these great classics of men haircare identified and made it for the first time in Germany available.