About PomadeShop

Welcome to PomadeShop – Your expert for pomade, styling, and personal advice

Since 2008, PomadeShop has stood for passion, expertise, and the highest quality in pomade, hair styling, and care products. Founded by Stan Soldan, author of the bestseller "The Pomade Book," we are the first and leading online shop for pomade and high-quality styling products in Europe.

As a trusted partner of the world's leading manufacturers, we are the official distributor of numerous top brands and have successfully introduced and promoted their products in Europe. Through this close collaboration, we offer you an exclusive range of pomades, modern styling products, and premium hair care products – often long before they are available elsewhere.

What makes us special: With us, you can not only buy high-quality pomade online, but also benefit from personal advice – online, by phone, or directly in our store in the heart of Munich. Our detailed product reviews on YouTube will also help you find the perfect pomade and the right styling product for your individual look.

Whether you're looking for a classic look, a modern style, or maximum hold – at PomadeShop you can expect exclusive brand products, decades of expertise, and service that goes far beyond a typical online shop.

Stan Soldan on the founding of PomadeShop: The shop for pomade and hairstyles from the 1920s to 1950s

Since my childhood in the 1980s, I've been fascinated by old films from the 1940s and 1950s—there was hardly anything else on the afternoon program. Especially the shiny and incredibly well-groomed hair of male actors and singers. Cary Grant, Rock Hudson, Clark Gable, Lex Barker, and of course, Elvis Presley were my great role models and, for me, the epitome of elegant hairstyles. But really, it was the entire aura of elegance and charisma that appealed to me in black-and-white photos of that era.

Well-groomed hair: the highlight of her appearance

I admired how her hair shone and gleamed. How well-groomed, yet loose, it appeared. It certainly wasn't just the hair—the entire appearance was simply elegant—but the shiny, well-groomed hair was the highlight of the entire look.

I knew: I want to look like that!

I wanted a hairstyle just as well-groomed and shiny as the film and music heroes of my youth.

Back then, however, I didn't know anyone who could tell me, a fifteen-year-old teenager, how to achieve such beautiful hairstyles. My father could remember that as a little boy, he Brillantine was always rubbed into my hair on special occasions. Brillantine. Finally, I had my first clue about a hair styling product from that time. But no one in all of Munich knew about Brillantine, and if they did, they didn't know where or if I could get it.

Only Gel, Hairspray, and Mousse

Neither in a drugstore nor in any department store did the desperate salespeople know what to do. Gel and hairspray were the hair styling products of the eighties. Nothing else. Yes, there were still styling creams like Diplona Adrett, Fit & Flott, Wellaform, and Brisk. Of course, I tried them all. Only Brisk is still available. None of it provided hold, shape, or elegant shine. Perhaps I had been using those styling creams incorrectly, but there were no instructions on the tubes.
The term "pomade" or "back then, people wore greasy hair" was mentioned occasionally, but that didn't help much either. I wondered if Cary Grant rubbed honey, butter, or margarine into his hair.
My attempt to get a fifties-style cut from a hairdresser also ended with an American military cut that was much too short. Although frustrated, I didn't give up.

Finally in Australia: Murray's and Sweet Georgia Brown Pomade

When I flew to Australia for the first time in the late 1980s to visit my mother, a whole new world opened up for me: "Pomade," "Hair Dressing," "Murray's" and "Sweet Georgia Brown" suddenly appeared before me in an old barbershop in Sydney. Beautiful tin cans gleamed at me like the Holy Grail. I was blown away! I had never heard of, let alone seen, anything like this in Germany.

Practice makes pomade the best hair styling product

I immediately bought every pomade that seemed even remotely nostalgic to me and diligently tried out one tub after another every day. I didn't know how or how much to use the pomades, but they were like dumpling water to me. I was so close to the hairstyles of my movie idols that I slapped the pomades into my hair with a happy grin and eager to experiment like Pippi Longstocking. My enthusiasm didn't wane, despite a few surprises, like Murray's Superior's completely sticky hair or hair dripping with oil from using too much Brylcreem. Why should it? The products weren't to blame for my strange hair disfigurements. I simply had to figure out how to use them. And that's exactly when it happened: I fell in love with these products and tried to find out everything about them so I could use them appropriately. to be able to apply it.

Stan Soldan

Founder of PomadeShop

Short film about PomadeShop

Article about PomadeShop in the evening newspaper Munich, November 3rd, 2015