PomadeShop – Where the Pomade Revival in Europe Began
Pomade is the classic styling product for well-groomed hairstyles with shine, structure and flexible hold. Whether you prefer a Slickback, Pompadour, Side Part or modern, relaxed styles – the right pomade makes it easy to create timeless men’s hairstyles. Unlike gel or hairspray, pomade stays flexible in the hair and allows you to restyle your look throughout the day.
PomadeShop brought pomade back to Europe. Since 2008, the shop has been a pioneer of the modern pomade revival and is now one of the leading destinations for classic and modern hair styling products. Founded by pomade expert Stan Soldan, PomadeShop shares its knowledge through personal advice, its store in the heart of Munich and detailed YouTube reviews.
Whether oil-based pomade, water-based pomade, UWB, classic shine or modern hold – discover the right pomade for your hairstyle and find your new favorite product.
Don Draper Hair Tonic GREEN 500 ml – Ice-Cold Menthol Hair Tonic for Hair and Scalp
Don Draper Hair Tonic GREEN is an intensely cooling hair tonic inspired by American men’s grooming of the 1930s to 1950s. Genuine menthol and eucalyptus oil provide a powerful, long-lasting refreshing sensation, while the tonic improves manageability and prepares the hair for pomade. With lemon peel oil, lavender and patchouli, plus the distinctive fragrance of Don Draper After Shave GREEN. Presented in a high-quality 500 ml glass bottle.
During the 1920s to 1950s, hair tonic was as essential to a gentleman’s grooming routine as aftershave, a comb and pomade. It was massaged into the scalp each morning to refresh the hair and prepare it for styling. In American barbershops, a thorough hair-tonic scalp massage was often the finishing ritual after a haircut.
Don Draper Hair Tonic GREEN continues this tradition with an exceptionally intense cooling sensation. Genuine menthol and eucalyptus oil create a powerful, long-lasting effect immediately after application. At the same time, the hair becomes easier to comb, feels refreshed and is perfectly prepared for styling with a classic pomade.
An Ice-Cold Burst of Freshness
Strongly cooling hair tonics were once known as “ice water” because of their distinctive sensation on the scalp. Don Draper Hair Tonic GREEN recreates precisely this experience: as soon as it is massaged into the scalp, the menthol develops a powerful, invigorating coolness that remains pleasantly noticeable.
Eucalyptus oil intensifies the fresh impression and gives the application its unmistakable character. It is especially invigorating early in the morning, after exercise or during hot summer weather.
The intensity can vary according to the amount applied and individual sensitivity. Those unfamiliar with strongly mentholated hair tonics should begin with a small amount.
Improved Manageability and Light Control
Don Draper Hair Tonic GREEN not only refreshes the scalp but also makes the hair easier to comb and supports relaxed, natural shaping. It dries quickly, does not make the hair sticky and leaves no heavy or oily film.
Used on its own, it is suitable for uncomplicated hairstyles requiring very light control. The hair remains movable and can be rearranged throughout the day with a comb or hairbrush.
Ideal as a Pre-Styler Before Pomade
As a traditional pre-styler, Don Draper Hair Tonic GREEN prepares the hair for oil- or water-based pomades. It improves manageability, helps the pomade spread more evenly and supports clean, controlled styling.
For a classic slickback, side part or pompadour, follow with Don Draper Men’s Pomade. For thick, unruly hair or particularly strong control, choose Don Draper Pomade Strong.
Use the Don Draper Premium Comb to section and shape the hairstyle precisely. A Don Draper hairbrush distributes the Hair Tonic and pomade evenly, smooths stray hairs and creates the classic finished appearance.
The Distinctive GREEN Fragrance
The fragrance matches the characteristic Don Draper After Shave GREEN. Immediately after application, menthol and eucalyptus dominate with a powerful, almost icy freshness. Lemon peel, lavender and aromatic green notes then begin to emerge.
Patchouli, soft powdery nuances and warm aromatic accents add depth as the fragrance develops. The result is clean, well-groomed and distinctly masculine, with the confident character of American men’s grooming from the 1930s and 1940s.
Benefits at a Glance
Intense and long-lasting cooling sensation
With genuine menthol and eucalyptus oil
Refreshes the hair and scalp
Improves manageability
Provides very light, flexible control
Dries quickly without making the hair sticky
Leaves no heavy or oily film
Ideal as a pre-styler before pomade
Suitable for refreshing existing pomade hairstyles
With lemon peel oil, lavender and patchouli
Distinctive Don Draper After Shave GREEN fragrance
Large and economical 500 ml glass bottle
Directions
Apply a small amount directly to the scalp or dispense it into the palms first. Massage thoroughly into the scalp and hair. Allow the Hair Tonic to settle briefly and enjoy the intense menthol freshness.
Shape the hair with the fingers, a Don Draper comb or a Don Draper hairbrush. For stronger hold, follow with a Don Draper pomade and distribute it evenly through the hair.
An existing pomade hairstyle can be refreshed and restyled the following morning with a small amount of Hair Tonic GREEN or Don Draper pomade.
The Traditional 60-Second Ritual
For an authentic grooming ritual, distribute the Hair Tonic evenly over the scalp and through the hair. Massage the scalp firmly but comfortably with the fingertips for approximately 50 seconds. Spend the remaining ten seconds shaping the hair with a comb and brush.
The massage distributes the tonic evenly and allows its cooling effect to develop fully. It also prepares the hair for subsequent styling.
Barbershop Tip
Traditional barbers placed a warm, damp towel over the head before performing the hair-tonic massage. The tonic was then worked thoroughly into the scalp before the hairstyle was finished with a comb and hairbrush.
Because of the intense menthol and eucalyptus effect, remove the warm towel before applying the tonic. Never apply the product near the eyes.
The Matching Don Draper GREEN Grooming Routine
Begin with Don Draper Body Wash GREEN. This cooling 2-in-1 body wash and shampoo cleanses the body and hair while introducing the characteristic fragrance of the GREEN collection.
After showering, massage the Hair Tonic into the hair and scalp, then complete the hairstyle with a Don Draper pomade, comb and hairbrush. Following the shave, Don Draper After Shave GREEN completes the routine with intense menthol freshness and the matching fragrance.
For a fresher aromatic and woody fragrance, choose Don Draper Hair Tonic BLUE. For lighter, oil-free care and silky shine, try Don Draper Hair Tonic YELLOW. The richer Don Draper Hair Tonic GOLD provides additional smoothness and a warm fragrance of orange, sage, sandalwood and musk.
For a less intensely cooling alternative with one of the most iconic scents in pomade and grooming history, choose Sweet Georgia Brown Hair Tonic. Pair it with a Sweet Georgia Brown Pomade for an authentic 1930s-inspired styling ritual.
High-Quality 500 ml Glass Bottle
Don Draper Hair Tonic GREEN is presented in a high-quality, nostalgically styled glass bottle with a screw cap and practical pourer. The generous 500 ml size is especially economical and ideal both for regular home use and professional barbershops.
Caution
For external use only. Due to the high menthol and eucalyptus content, avoid contact with the eyes and mucous membranes. If the product enters the eyes, rinse immediately and thoroughly with clean water. Do not apply to irritated or damaged skin. Wash hands after use. Keep out of reach of children.
Presented in a high-quality 500 ml glass bottle with a screw cap and practical pourer.
Manufactured by ALPA, established in 1913, in the Czech Republic.
Without added preservatives.
Content: 500 ml (16.9 fl. oz.)
Ingredients:
Aqua
Alcohol Denat.
Menthol
PEG-40 Hydrogenated Castor Oil
Parfum
Eucalyptus Globulus Oil
Sodium Sulfate
Citronellol
Limonene
Benzyl Benzoate
Linalool
Coumarin
Vanillin
Lavandula Oil / Extract
Pinene
Linalyl Acetate
Pogostemon Cablin Oil
Citrus Limon Peel Oil
Terpineol
Hexamethylindanopyran
Geraniol
Geranyl Acetate
Camphor
CI 19140
CI 42090
Don Draper Hair Tonic YELLOW – Oil-Free Hair Tonic for Silky Shine and Light Control
Don Draper Hair Tonic YELLOW combines the smooth hair feel of a traditional oil-based tonic with a modern, completely oil-free formula. It improves manageability, adds natural silky shine and supports light, flexible control without leaving a greasy film or oily stains. With ginger root extract and a nostalgic fragrance of mandarin, orange and lavender. Presented in a high-quality 500 ml glass bottle.
Don Draper Hair Tonic YELLOW is ideal for anyone who appreciates the shine and manageability of a traditional hair tonic but deliberately prefers an oil-free formula. It distributes effortlessly, adds very little weight and leaves no greasy residue.
The tonic is suitable for daily hair care, refreshing an existing hairstyle and use as a light pre-styler before oil- or water-based pomades. Hair becomes smoother, easier to comb and gains a polished, lively finish.
The Oil-Free Alternative to Hair Tonic GOLD
Don Draper Hair Tonic YELLOW should not be confused with oil-containing Don Draper Hair Tonic GOLD. GOLD uses olive oil esters, glycerin and additional conditioning ingredients to create a richer shine, while YELLOW remains considerably lighter and completely oil-free.
PPG-40 Butyl Ether provides a smooth hair feel and silky shine without producing the typical greasy film of a traditional oil tonic. This makes YELLOW especially suitable for fine to normal hair and for those seeking an uncomplicated everyday tonic.
Light Control without Stickiness
The tonic gives the hair light and flexible control. It does not harden or form a rigid styling film. The hairstyle remains movable and can be rearranged at any time with the fingers, a comb or a hairbrush.
Used sparingly on dry hair, YELLOW supports natural structure and fullness. Applied to towel-dried hair, it improves manageability and provides an excellent foundation for blow-drying.
Ideal as a Pre-Styler before Pomade
Applied before pomade, Don Draper Hair Tonic YELLOW helps the styling product distribute evenly. It can make pomade easier and more controlled to apply, particularly in dry or unruly hair.
For medium to firm hold, follow with the classic Don Draper Men’s Pomade. Choose Don Draper Pomade Strong when greater control is required. Both oil-based pomades remain flexible and can be restyled the following morning with a small amount of Hair Tonic YELLOW.
With Ginger Root Extract
The formula contains Zingiber Officinale Root Extract. Ginger root extract complements the alcohol-based formulation and contributes to a pleasantly fresh and well-groomed scalp sensation during massage.
The tonic absorbs quickly without leaving sticky or oily residue. Exaggerated claims concerning hair growth or the treatment of scalp conditions are deliberately avoided.
Benefits at a Glance
Completely oil-free formula
Improves manageability and smoothness
Adds natural silky shine
Supports light and flexible control
Does not harden or make the hair sticky
Ideal as a pre-styler before pomade
Suitable for refreshing an existing hairstyle
Leaves no oily marks on shirt collars or surfaces
With ginger root extract
Suitable for daily use
The Fragrance
The fragrance recalls classic men's grooming from the 1950s. Fruity notes of mandarin and orange combine with gentle lavender to create a fresh, elegant and pleasantly nostalgic composition.
The fragrance is more noticeable immediately after application before gradually becoming subtler. It combines easily with pomades, aftershaves and perfumes.
The Don Draper Styling Routine
After washing, massage Hair Tonic YELLOW into towel-dried hair before blow-drying or combing it directly into shape. Apply a Don Draper Pomade afterwards for stronger hold.
Use the wide-tooth section of the Don Draper Premium Comb to distribute the product evenly. The finer section is ideal for creating a precise parting, laying down the sides and completing the final details. A Don Draper Hairbrush smooths individual hairs and creates the polished overall shape associated with classic hairstyles.
Coordinating Don Draper Grooming Products
For especially mild cleansing of body and hair, use Don Draper Body Wash GOLD with sugar- and amino-acid-based surfactants. Those who prefer a warm and elegant post-shave fragrance can combine YELLOW with Don Draper After Shave GOLD. Its orange, sandalwood, musk and powder notes complement the tonic’s fruity aromatic character.
For powerful cooling, choose Don Draper Hair Tonic BLUE or the green aromatic Don Draper Hair Tonic GREEN. Both variants focus more strongly on menthol freshness and do not provide the silky conditioning effect associated with YELLOW.
A Sweet Georgia Brown Alternative
Those seeking greater conditioning, natural shine and an especially distinctive historic fragrance should consider Sweet Georgia Brown Hair Tonic. Its iconic scent of Damask rose, lavender, cinnamon, clove, citrus peel, pine and vanilla is one of the defining fragrances of traditional pomade and barbershop culture.
Sweet Georgia Brown Hair Tonic also provides only very light hold but conditions the hair with glycerin and Coconut Oil Esters. It is particularly well suited as preparation for a classic Sweet Georgia Brown Pomade.
Directions
Apply a few drops or splashes to dry or towel-dried hair and massage carefully into the hair and scalp. Shape with the fingers, a Don Draper comb or a hairbrush.
On dry hair, the tonic supports structure, light fullness and refreshed styling. On towel-dried hair, it improves manageability and prepares the hair for blow-drying or pomade.
The following morning, restyle with a small amount of Hair Tonic YELLOW or a Don Draper Pomade. The tonic does not have to be washed out immediately.
Tip: During hot weather, the bottle can be kept in the refrigerator. Chilled Hair Tonic YELLOW provides additional refreshment when applied, although it does not contain strongly cooling menthol.
Caution
For external use only. Avoid contact with the eyes and mucous membranes. Do not apply to damaged or severely irritated scalp. Flammable: Keep away from open flames, sparks and strong sources of heat. Keep out of reach of children.
Presented in a high-quality glass bottle with a screw cap and pourer.
Made by ALPA in the Czech Republic.
Completely oil-free.
Content: 500 ml (16.9 fl. oz.)
Ingredients:
Alcohol Denat.
Aqua
PPG-40 Butyl Ether
Zingiber Officinale Root Extract
Parfum
Sodium Sulfate
Benzyl Benzoate
Limonene
Linalool
Linalyl Acetate
Citral
Pinene
Citronellol
Geraniol
Geranyl Acetate
Eugenol
CI 19140
CI 15985
Don Draper Beard Balm – Classic Beard Pomade for Medium Hold and Conditioning
Don Draper Beard Balm is a traditional oil-based beard pomade for full beards, moustaches and sideburns. Beeswax and microcrystalline wax provide medium, flexible hold, while lanolin and coconut oil help keep the beard and facial skin feeling smooth. Its rich formula controls stray hairs and gives the beard a well-groomed shape with natural shine. Finished with an elegant oriental-woody fragrance. Handmade in Germany.
Don Draper Beard Balm takes its inspiration from the classic beard pomades once used in traditional barbershops. Unlike a liquid beard oil, it does more than condition the beard hair and underlying skin: it also provides shape, definition and reliable control.
Even unruly or protruding hairs can be smoothed and directed into place. The beard consequently appears more even, substantial and well groomed without looking stiff or artificial.
Medium, Flexible Hold
Beeswax and microcrystalline wax give the balm its shaping properties. The medium hold is particularly suitable for medium-length and longer beards where individual hairs need controlling and the outer contour requires definition.
The beard remains flexible and can be reshaped throughout the day with the fingers, a beard comb or a brush. Moustaches and sideburns also receive a neat shape without becoming hard or sticky.
Rich Conditioning with Lanolin and Coconut Oil
Lanolin forms a smoothing film around the beard hair and skin, helping them retain moisture. Coconut oil complements the rich formula and supports a soft, conditioned beard feel.
The traditional petrolatum base smooths beard hair that appears dry or coarse and helps limit excessive moisture loss. When applied sparingly, the balm distributes evenly without making the beard feel unnecessarily heavy.
As this is a rich, oil-based beard pomade, only a very small amount is required. Excessive application may create more pronounced shine or a heavier feel, particularly in short or fine beard hair.
Benefits at a Glance
Medium, flexible hold
Smooths stray and unruly beard hairs
Gives the beard shape and a groomed outline
Supports a soft, smooth beard feel
Helps retain moisture in the beard hair and skin
Adds natural, well-groomed shine
Suitable for full beards, moustaches and sideburns
Can be reshaped with the fingers, a comb or a beard brush
Highly economical to use
Handmade in Germany
Which Beard Types Is It Suitable For?
Don Draper Beard Balm is suitable for short through to long beards. On a short beard, it helps align individual hairs and keep the underlying skin feeling smooth. Medium-length and long beards particularly benefit from its shaping effect and additional control.
The balm can also condition and shape substantial moustaches and pronounced sideburns. For tightly curled moustache tips, however, a firmer product specifically formulated as a moustache wax is recommended.
Oriental-Woody Fragrance
The fragrance is classically masculine, warm and elegant. Oriental nuances combine with refined woods and understated spices to create a sophisticated composition with traditional gentlemanly character.
The scent remains pleasantly noticeable in the beard without dominating the entire grooming routine. It can therefore be combined easily with classic aftershaves and men’s fragrances.
Directions
Remove a small amount from the tin with a fingertip and rub it thoroughly between the palms until the balm becomes soft and pliable. Distribute evenly through a dry or slightly damp beard, working from the roots to the ends.
Shape the beard using the fingers, a beard comb or a brush. Begin with a very small amount and add more gradually only when required.
A fingertip-sized amount is generally sufficient for daily grooming. Longer or stronger beards may require a little more product for additional control.
Can Also Be Used as a Light Hair Pomade
When required, Don Draper Beard Balm can be used sparingly as a light pomade for short hair. It provides flexible control and natural shine but offers less hold than a dedicated Don Draper hair pomade.
Complementary Don Draper Products
For additional conditioning, massage a very small amount of Don Draper Beard & Shave Oil into the beard and skin before applying the balm. The oil may be sufficient on its own for a short or fine beard, while longer or unruly beards benefit from the additional shape and control supplied by the balm.
A Don Draper Beard Brush made from pearwood and pure boar bristles distributes the balm evenly into the deeper sections of the beard. It also smooths stray hairs and helps create a clean, groomed outline.
For classic hairstyling with greater hold, choose Don Draper Men’s Pomade instead of the Beard Balm. It provides medium hold and elegant shine for slick backs, side parts and pompadours.
Washing Out
As a traditional oil-based beard pomade, the balm cannot be removed completely with water alone. For thorough cleansing, use warm water together with a mild beard shampoo or facial cleanser.
Caution
For external use only. Avoid contact with the eyes. Do not use if you have a known sensitivity to lanolin or any other listed ingredient.
Presented in a convenient aluminium tin with a screw lid.
Handmade in Germany.
Without added preservatives, colourants, emulsifiers, silicones or microplastics.
Content: 45 ml (1.52 fl. oz.)
Ingredients:
Petrolatum
Cera Alba
Lanolin
Cocos Nucifera Oil
Parfum
Cera Microcristallina
Cinnamyl Alcohol
Citral
Benzyl Salicylate
Coumarin
Geraniol
Linalool
Citronellol
Hexyl Cinnamal
Limonene
Sweet Georgia Brown Cocoanut Oil Shampoo – The Legendary Coconut Oil Shampoo with a Conditioning Effect Since 1936
A conditioning shampoo inspired by the golden age of American barbershops. Sweet Georgia Brown Cocoanut Oil Shampoo first appeared in 1936 and remained part of the Valmor range for decades. This modern revival combines mild sugar- and amino-acid-based cleansing agents with emulsified coconut oil derivatives to leave the hair clean, smooth and naturally shiny. Featuring one of the most legendary fragrances in pomade and grooming history—warm, gently sweet, spicy and lightly powdery, but expressly not coconut-scented. Free from silicones and parabens. Made in the Czech Republic in accordance with EU standards.
After an absence of more than 40 years, an extraordinary piece of American hair-care history has returned. Sweet Georgia Brown Cocoanut Oil Shampoo was first offered in 1936 by the celebrated Valmor Products Company of Chicago. Alongside Sweet Georgia Brown Hair Dressing Pomade, it became one of the company’s most popular products.
The shampoo appears in historical Valmor catalogues from the 1930s through the 1960s and even in the company’s final catalogue from 1981. Following the sale of Valmor to R. H. Cosmetics of New York in 1984, it disappeared from the market. The historic classic is now available once again—with a modern, exceptionally mild formula, the legendary Sweet Georgia Brown fragrance and a faithful reproduction of its iconic 1936 label.
A Classic for Women and Men
The historical Sweet Georgia Brown Cocoanut Oil Shampoo was already marketed to both women and men. Today’s revival is likewise suitable for almost every hair type and for anyone seeking gentle cleansing, a smooth hair feel and an exceptional fragrance in one product.
The shampoo was deliberately not developed as an aggressive degreasing product. Instead, it cleanses the hair and scalp thoroughly without unnecessarily stripping away their natural oils and moisture. This makes it an excellent choice for regular washing and for hair that feels dry, dull or difficult to comb after frequent styling.
The Iconic Sweet Georgia Brown Fragrance—Not a Coconut Scent
The name may initially suggest otherwise, but Sweet Georgia Brown Cocoanut Oil Shampoo does not smell of coconut. The name refers to the conditioning coconut oil derivatives in the formula and to the product’s historical 1936 identity.
Instead of a tropical coconut aroma, the shampoo carries the unmistakable Sweet Georgia Brown fragrance. Known since 1934, this composition has become one of the most legendary and significant fragrances in international pomade and grooming history.
The fragrance combines Damask rose, lavender, lemon peel, cinnamon, clove, pine and vanilla with a warm, lightly powdery and subtly resinous base. It is gently sweet and floral, yet spicy, elegant and richly dimensional. Although it includes soft floral facets, it creates a polished, distinctive and classically masculine impression in the hair.
The warm fragrance unfolds as the shampoo lathers, transforming an everyday wash into a nostalgic grooming ritual. After rinsing, it remains pleasantly and subtly noticeable in the hair.
Why Is It Spelled “Cocoanut”?
The word “Cocoanut” does not refer to a different type of nut and has nothing to do with cocoa. It is an older American spelling of the modern word “coconut” that remained in use in the United States during the first half of the twentieth century.
Because the present label faithfully recreates the historical 1936 design, the original spelling has also been retained. It is a deliberate and authentic detail of the product’s heritage.
Gentle Cleansing with Sugar- and Amino-Acid-Based Surfactants
The formula uses two high-quality, mild cleansing agents: Decyl Glucoside and Sodium Cocoyl Glutamate. They remove dirt, perspiration, excess sebum and light to moderate styling residue without unnecessarily drying the hair.
Decyl Glucoside is an exceptionally mild sugar-based surfactant well suited to gentle, regular cleansing. Sodium Cocoyl Glutamate is an amino-acid-based surfactant valued for its mild character and the pleasantly soft feel it leaves on the skin and hair.
During application, the shampoo creates a creamy lather that distributes easily and rinses away thoroughly. After washing, the hair feels clean and conditioned rather than rough, squeaky or excessively stripped.
Emulsified Coconut Oil Derivatives Instead of Heavy Pure Oil
The historical product was described as an “Emulsified Cocoanut Oil Shampoo.” Emulsified means that the conditioning components derived from coconut oil are finely and stably incorporated into the formula. They are not present as a heavy layer of pure oil that would be difficult to rinse away and could leave the hair greasy or weighed down.
In the modern formula, Coconut Oil Glycereth-8 Esters provide this conditioning action. They support a soft, smooth hair feel, improve manageability and help control frizz and flyaways without leaving behind a heavy greasy film.
Glyceryl Oleate, glycerin and vitamin E complement the conditioning formula. After washing, the hair falls more softly, displays a natural shine and remains pleasantly mobile. The result is a light conditioning effect without the use of silicones.
How the Hair Feels After Washing
During testing, the result was described as smoother, less frizzy and softer falling hair. It feels conditioned and easier to comb while remaining light and free from unnecessary weight.
This balanced result is particularly welcome after using pomade, clay or other styling products. The hair is cleansed but retains sufficient smoothness to be styled again easily with Hair Tonic or pomade.
Key Ingredients
Coconut Oil Glycereth-8 Esters: Emulsified coconut oil derivatives that support softness, manageability and natural shine.
Decyl Glucoside: A mild sugar-based surfactant for the gentle cleansing of the hair and scalp.
Sodium Cocoyl Glutamate: An amino-acid-based surfactant that provides a pleasantly mild skin and hair feel.
Glycerin: Supports the moisture balance and helps prevent the hair from feeling excessively dry.
Glyceryl Oleate: A replenishing conditioning ingredient that contributes to a soft, smooth finish.
Tocopherol and Tocopheryl Acetate: Forms of vitamin E that complement the conditioning formula.
Benefits at a Glance
Revival of the historical Valmor Cocoanut Oil Shampoo from 1936
Available again after an absence of more than 40 years
Featuring the legendary Sweet Georgia Brown fragrance dating back to 1934
Warm, gently sweet, spicy and lightly powdery scent
Expressly does not smell of coconut
Gentle cleansing with sugar- and amino-acid-based surfactants
With conditioning, emulsified coconut oil derivatives
Light conditioning effect without silicones
Improves smoothness and manageability
Helps control frizz and flyaways
Provides natural shine without a heavy greasy film
Suitable for women, men and almost every hair type
Ideal for regular hair washing
Removes light to moderate styling residue
Free from silicones and parabens
Not an Aggressive Degreasing Shampoo
Sweet Georgia Brown Cocoanut Oil Shampoo was deliberately formulated as a mild, conditioning shampoo rather than a strongly stripping deep cleanser. It is suitable for regular hair washing and removes everyday impurities together with light to moderate residue from pomade and other styling products.
For heavier residue or several accumulated layers of firm oil-based pomade, a second wash is recommended. Particularly stubborn pomade build-up may additionally require a dedicated degreasing or clarifying shampoo.
Directions
Wet the hair thoroughly with warm water. Dispense a small amount of shampoo into the palms and massage it evenly through the hair and over the scalp until a creamy lather develops. Rinse carefully with clean water.
For heavier styling residue, massage in and rinse out the first application. Follow with a second, smaller amount, lather again and rinse thoroughly.
The historical label recommended using the shampoo once or twice per week. Thanks to its modern, mild formula, it may also be used regularly according to the hair type, styling routine and individual requirements.
The Complete Sweet Georgia Brown Grooming Routine
After washing, massage a small amount of Sweet Georgia Brown Hair Tonic through the hair and over the scalp. It improves manageability, provides very light control and intensifies the iconic fragrance.
For a classic hairstyle, follow with a Sweet Georgia Brown Pomade and shape the hair using a comb or brush. The Shampoo, Hair Tonic and Pomade complement one another to create a complete Sweet Georgia Brown grooming ritual.
The Historical Label by Charles C. Dawson
A particularly notable feature is the faithfully reproduced 1936 front label. Its design is based on the work of Charles C. Dawson, an important African American artist and graphic designer of his era and one of the defining creative figures behind Valmor’s visual identity.
Dawson’s style was richly coloured, bold and highly stylised. His use of vivid colours, iconic figures and an immediately recognisable visual language anticipated design elements that would later be associated with Pop Art.
The couple pictured inside the opened coconut became one of the best-known images in the historic product range. Today’s packaging preserves this extraordinary design, making the Shampoo a genuine visual as well as functional piece of American grooming history.
Frequently Asked Questions
Does the Shampoo smell of coconut?
No. The name refers to the conditioning coconut oil derivatives and the historical product name. The Shampoo carries the warm, spicy, lightly powdery and floral Sweet Georgia Brown fragrance.
Is it a shampoo and conditioner in one?
The formula combines mild cleansing with conditioning coconut oil derivatives, Glyceryl Oleate, glycerin and vitamin E. This creates a smoother, more manageable hair feel with a gentle conditioning effect. Particularly dry, long or severely damaged hair may still benefit from a separate conditioner.
Does the Shampoo contain silicones?
No. Sweet Georgia Brown Cocoanut Oil Shampoo is silicone-free. Emulsified coconut oil derivatives and Glyceryl Oleate provide smoothness instead.
Does the Shampoo contain parabens?
No. The formula contains no parabens. Sodium Benzoate and Potassium Sorbate are used as preservatives.
Is it suitable for daily washing?
Its mild surfactants permit regular use. The ideal washing frequency nevertheless depends on the individual hair type, scalp and amount of styling product used.
Does it remove oil-based pomades?
It removes light to moderate pomade residue effectively. Firm oil-based pomades or several days of accumulated product may require a second wash or a dedicated clarifying shampoo.
Caution
For external use only. Avoid contact with the eyes. If the product enters the eyes, rinse immediately and thoroughly with clean water. Discontinue use if irritation occurs. Keep out of reach of children.
Historical revival of Sweet Georgia Brown Cocoanut Oil Shampoo from 1936.
With a faithfully reproduced historical front label.
Suitable for women and men.
Made in the Czech Republic, EU.
Free from silicones and parabens.
Content: 250 ml (8.45 fl. oz.)
Ingredients (INCI):
Aqua (Water)
Decyl Glucoside
Sodium Cocoyl Glutamate
Glycerin
Coconut Oil Glycereth-8 Esters
Parfum (Fragrance)
Polysorbate 20
Xanthan Gum
Citric Acid
Sodium Chloride
Coco-Glucoside
Glyceryl Oleate
Sodium Benzoate
Potassium Sorbate
Tocopheryl Acetate
Tocopherol
Hydrogenated Palm Glycerides Citrate
Sodium Sulfate
Terpineol*
Linalool*
Vanillin*
Cinnamyl Alcohol*
Benzyl Benzoate*
Coumarin*
Limonene*
CI 15985
CI 19140
CI 28440
CI 73015
CI 14720
*Naturally occurring components of the fragrance oil.
Sweet Georgia Brown Hair Tonic – Classic Hair Tonic with One of Grooming History’s Most Legendary Fragrances
A classic hair tonic featuring the iconic Sweet Georgia Brown fragrance that has captivated generations of pomade enthusiasts since 1934. Its exceptionally complex composition of rose, lavender, spices, citrus, vanilla and a warm, subtly resinous base has become one of the most legendary fragrances in international pomade and grooming history. The tonic refreshes the hair and scalp, improves manageability and provides natural shine with very light, flexible control. With glycerin, Coconut Oil Esters, creatine, allantoin and menthol. Made in the Czech Republic, EU, using the original fragrance oil produced in the USA.
Some fragrances are simply pleasant. Others become the unmistakable signature of an entire era. The Sweet Georgia Brown fragrance unquestionably belongs to the second category. Since its introduction in 1934, it has represented glossy pomade styles, impeccable grooming and the incomparable character of classic American grooming products.
Sweet Georgia Brown Hair Tonic brings this iconic fragrance back in the form of a traditional hair tonic. It combines the distinctive scent experience with a modern formula that refreshes the hair and scalp, improves manageability and leaves the hair feeling smooth with a naturally polished shine.
A Fragrance Legend Since 1934
Sweet Georgia Brown formed part of the range created by the Valmor Products Company, founded in Chicago in 1926. Valmor produced skin creams, hair products, perfumes, powders, hair colours and pomades. Regardless of the product category, however, fragrance was almost always at the heart of the Valmor experience.
During the 1920s, 1930s and 1940s, a richly fragranced grooming product was far more than a minor cosmetic detail. It could convey luxury, modernity, confidence and impeccable personal presentation. Valmor understood this better than almost any other manufacturer and gave its products unusually distinctive fragrance compositions.
Of the numerous fragrances created by the company, Sweet Georgia Brown became the great favourite. Officially registered in 1934, it developed into the signature and most recognisable element of the product line. Customers returned to it generation after generation—not only because of the styling performance of its famous pomades, but particularly because of this unmistakable aroma.
One of the Most Legendary Fragrances in the Pomade World
Sweet Georgia Brown is not a simple blend of only a handful of notes. It is an exceptionally intricate perfume composition comprising almost 100 individual components. At its heart are Damask rose, lavender, cinnamon, clove, lemon peel, pine and vanilla, set against a warm, lightly powdery, spicy and subtly resinous base.
The result is warm and floral, yet spicy, elegant and richly dimensional. The gentle sweetness of rose and vanilla meets aromatic lavender, lively citrus and traditional spices. Pine and warm resinous accords provide structure and give the fragrance its unmistakable historical character.
Although the composition includes soft and floral facets, it smells distinctive, polished and classically masculine in the hair. It does not resemble a generic modern fragrance. Instead, it possesses a recognisable signature and a genuine sense of history.
A Fragrance with Irresistible Presence
During the 1980s, Sweet Georgia Brown became an insider favourite within the rock ’n’ roll scene. Contemporary enthusiasts recall US soldiers stationed in Germany arriving at concerts with gleaming quiffs styled with Sweet Georgia Brown pomade. Even before people knew which product they were using, its distinctive, impeccably groomed fragrance attracted attention—and frequently considerable admiration.
Sweet Georgia Brown retains that special presence today. Its aroma is noticeable and full of character without smelling ordinary. It conveys warmth, elegance and confidence while standing apart from the often interchangeable fresh scents found in modern hair products.
Made with the Original Fragrance Oil from the USA
This Hair Tonic uses the original Sweet Georgia Brown fragrance oil made in the United States. At approximately 3%, the fragrance concentration is exceptionally generous for a hair tonic. The product can therefore be appreciated not only as part of a grooming routine, but almost as a refined fragrance for the hair.
The scent is clearly noticeable immediately after application and then develops harmoniously in the hair. Its warm, powdery and spicy facets remain present for many hours, revealing themselves gently whenever the hair moves or catches a passing breeze.
Refreshment, Care and Very Light Control
Sweet Georgia Brown Hair Tonic is far more than scented water. It refreshes the hair and scalp, improves manageability and gives the hair a smooth, well-groomed appearance with natural shine.
The control is deliberately very light and flexible. It does not harden the hair, create a sticky film or prevent restyling. The hair can be rearranged at any time with a comb, brush or fingers. This makes the tonic ideal for relaxed, natural hairstyles, refreshing an existing style and preparing the hair for a traditional pomade.
The menthol provides only a subtle sense of freshness. This is not an intensely cooling “ice water” tonic; its principal qualities are its fragrance, smooth hair feel and traditional grooming ritual.
Selected Conditioning Ingredients
Glycerin supports a smooth hair feel and helps dry-looking hair appear more conditioned.
Coconut Oil Esters provide softness and natural, elegant shine without leaving a heavy layer of oil.
Creatine complements the modern hair-care formula and supports a strong, well-conditioned appearance.
Allantoin is known for its soothing properties and complements the scalp-care formula.
Menthol creates a pleasant, restrained sensation of freshness during the massage.
A Traditional Hair Tonic Rather Than a Modern Grooming Tonic
Sweet Georgia Brown Hair Tonic was deliberately developed in the tradition of classic hair tonics. Unlike many modern grooming tonics, it contains no PVP or acrylate styling polymers designed to set or harden the hair.
Instead, it focuses on the qualities for which a traditional hair tonic has been appreciated for generations: a conditioned hair feel, improved manageability, natural shine, an invigorating scalp massage and an exceptional fragrance. The product is also free from silicones and parabens.
Ideal for
Devotees of the original Sweet Georgia Brown fragrance
Enthusiasts of classic pomades and traditional men’s grooming
Refreshing the hair and scalp every day
Naturally polished hairstyles with very light control
Preparing the hair for oil- or water-based pomades
Refreshing a pomade style the following morning
Traditional barbershop hair-tonic massages
Anyone seeking a warm, spicy and unmistakable fragrance
Directions
Dispense a small amount into the palms or apply it directly to the scalp. Massage thoroughly through the hair and over the scalp, then shape the hair with a comb or brush.
In towel-dried hair, the tonic improves smoothness and prepares the hair for subsequent styling. In dry hair, it is excellent for refreshing a style, adding natural shine and rearranging hair that has already been styled.
Because of its generous fragrance concentration, begin with a modest amount and add more if required.
The Traditional Barbershop Ritual
For an especially authentic experience, place a warm, damp and thoroughly wrung-out towel over the head for one or two minutes. The comfortable warmth helps create a relaxing preparation for the scalp massage.
Massage Sweet Georgia Brown Hair Tonic carefully into the scalp using the fingertips. Arrange the hair with a comb and finish with a natural-bristle hairbrush. The fragrance unfolds particularly vividly during the massage, transforming everyday hair care into a classic grooming ritual.
The Complete Sweet Georgia Brown Grooming Routine
For stronger hold, follow with a Sweet Georgia Brown Pomade. The Hair Tonic improves manageability and makes it easier to distribute the pomade evenly. Their fragrances also complement one another, creating a particularly harmonious and longer-lasting Sweet Georgia Brown experience.
The following morning, refresh and reshape the hairstyle with a small amount of Hair Tonic. For thorough cleansing, use Sweet Georgia Brown Cocoanut Oil Shampoo to prepare the hair and scalp for the next application.
Caution
For external use only. Avoid contact with the eyes. If the product enters the eyes, rinse thoroughly with clean water. Do not apply to irritated or damaged skin. Keep out of reach of children.
Presented in a premium 500 ml glass bottle.
Made in the Czech Republic, EU.
Original Sweet Georgia Brown fragrance oil made in the USA.
Free from silicones, parabens, acrylates and PVP polymers.
Content: 500 ml (16.9 fl. oz.)
Ingredients (INCI):
Alcohol Denat.
Aqua (Water)
Parfum (Fragrance)
Glycerin
Coconut Oil Esters
PEG-40 Hydrogenated Castor Oil
Creatine
Allantoin
Menthol
Sodium Sulfate
Terpineol*
Linalool*
Vanillin*
Cinnamyl Alcohol*
Benzyl Benzoate*
Coumarin*
Limonene*
Cinnamal*
Benzyl Alcohol*
CI 15985
CI 19140
CI 28440
CI 73015
CI 14720
*Naturally occurring components of the fragrance oil.
Content:
0.5 Liter
(€59.90 / 1 Liter)
Regular price:
€29.95
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