Das Pomade-Buch – The World’s Only Specialist Book About Pomades and Hair Tonics The comprehensive reference work on authentic hair styling and grooming products from the 1920s to the 1950s. Across 320 richly illustrated pages, author and PomadeShop founder Stan Soldan explores the history of pomades, hair tonics, hair creams and natural-bristle brushes. Featuring more than 250 historical advertisements and vintage and contemporary product images. High-quality second-edition hardcover with sewn binding. Written entirely in German. Das Pomade-Buch was the world’s first and remains the only comprehensive specialist book devoted entirely to the history of traditional pomades, hair tonics and related grooming products. It has been created for enthusiasts of classic men’s grooming as well as curious readers, collectors, barbers, hairdressers and anyone wishing to understand the origins of modern hairstyling. Author Stan Soldan is one of the pioneers of the modern pomade revival in Europe. In 2008, he founded PomadeShop, the first specialist store for classic hair styling products, and played a major role in introducing an almost forgotten grooming product to a new generation. Years of research, historical advertising, rare product images and first-hand experience gained while building PomadeShop form the foundation of this exceptional reference work. Authentic hair styling products from the 1920s to the 1950s For many decades, pomade was the essential styling product for well-groomed hairstyles. It shaped side parts, slick backs, pompadours and carefully arranged waves long before hair gel, hairspray and modern styling waxes entered the market. Das Pomade-Buch explains how products, hairstyles, advertising and grooming habits changed throughout the decades. Its subject is not limited to pomade but encompasses the entire world of classic hair care, from hair tonics and brilliantines to hair creams and traditional natural-bristle brushes. What you will discover The history of pomade and its most important manufacturers Authentic hair styling products from the 1920s to the 1950s Traditional oil-based pomades and their different degrees of hold Hair tonics, hair oils, brilliantines and hair creams Classic men’s hairstyles and historical styling routines The role of natural-bristle brushes in grooming, shine and shaping Historic packaging, tins, bottles and label designs More than 250 vintage advertisements and historical and modern product images Background knowledge gathered through years of research and practical experience Insights into the rediscovery of pomade and the creation of PomadeShop More than a reference book Das Pomade-Buch is simultaneously a cultural history, illustrated volume and personal journey of discovery. Historical advertisements and product images reveal the importance once placed on well-groomed hair, an attractive fragrance and an immaculate appearance. The book recalls a time when hair care was a deliberate daily ritual. Products were carefully selected, used economically and worked precisely into the hair with a comb or brush. It is therefore also a tribute to craftsmanship, durable products and a tradition-conscious approach to grooming. Who is Das Pomade-Buch for? Pomade and hair-tonic enthusiasts Barbers, hairdressers and barbering students Collectors of historical grooming products and advertising Fans of the 1920s to the 1950s Enthusiasts of classic men’s hairstyles Readers interested in cultural, design and advertising history Anyone wishing to learn about sustainable and traditional hair care A high-quality gift for gentlemen, barbers and pomade enthusiasts About the author Stan Soldan Stan Soldan rediscovered pomade as “the hair gel of our grandparents” at a time when this traditional styling product had almost completely disappeared from public awareness. By founding PomadeShop in 2008, he made traditional pomades and hair tonics accessible again in Europe. His meticulous search for historical products, forgotten brands, vintage advertisements and authentic application techniques eventually led to the creation of this book. The focus is not the author himself but the fascinating history of the products. Every pomade tin, hair-tonic bottle and natural-bristle brush tells a story of past beauty ideals, craftsmanship and a distinctive grooming culture. Reviews from the press “The new bible for men”CUTwalk, one of Germany’s largest professional hairdressing magazines, issue 04/2017 “Definitely belongs on the bookshelf”Barber’s Quarterly, issue 12/2017 “Old Fashioned”Kulturnews, issue 12/2017 “A must for every man”Twisted Male Mag, issue 12/2017 From history to your own grooming routine Anyone wishing to experience classic hair care rather than merely read about it will find a suitable interpretation of 1950s and 1960s men’s grooming in the Don Draper range. Its hair tonics, pomades, aftershaves and brushes bring many of the rituals described in the book into the present day. Sweet Georgia Brown Hair Tonic continues the tradition of 1930s American barbershop grooming. Combined with classic Sweet Georgia Brown pomades and a natural-bristle brush, it demonstrates how traditional hair care, fragrance and styling once formed a complete daily ritual. High-quality production The second edition is presented as a large-format hardcover with durable sewn binding. This high-quality construction ensures that the book remains stable even when frequently read and consulted. Its 210 × 270 mm format provides ample room for the historical advertisements and product photography. Across 320 pages, it becomes both a comprehensive reference work and a decorative collector’s item. Title: Das Pomade-Buch – Authentische Haarstylingmittel der 1920er- bis 1950er-Jahre Author: Stan Soldan Edition: Second edition Binding: Hardcover with sewn binding Length: 320 pages Illustrations: More than 250 historical advertisements and vintage and contemporary product images Dimensions: 210 × 270 mm Language: German ISBN: 978-3-9816789-2-5 A unique reference work for anyone who wants not only to use pomade but also to understand its history and culture. Please note: This book is available in German only. No official English-language edition is currently available. New and sealed in its original protective wrapping. Printed in the European Union. Contents: 1 book Facebook: Das Pomade-Buch on Facebook