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King Brown – Australian Pomades with Iconic Design
In Australia, the name King Brown has several meanings. It refers to one of the country’s best-known venomous snakes, is also used colloquially for large brown beer bottles and, since 2013, has represented a distinctive Australian grooming brand.
King Brown was founded by childhood friends Daen Brown and Dan Binskin. Drawing on their professional backgrounds in the Australian surf, streetwear and fashion industries, they recognised that the barbershop market offered relatively few styling products with a strong identity. Their goal was to create professional pomades combining reliable performance, authentic character and unmistakable presentation.
From Traditional Pomade to Modern Styling
The brand’s first release was its traditional oil-based Original Pomade. Inspired by pomades from the 1920s through the 1950s, it provides pliable hold, classic shine and a distinctive fragrance of tobacco, cherry and vanilla.
The collection was later expanded with water-based, matte and cream styling products. Depending on the formulation, King Brown offers different levels of hold and finish for slick backs, side parts and pompadours as well as modern textured hairstyles.
Iconic Metal Tins with Australian Character
A defining feature of King Brown is its elaborately designed metal packaging inspired by traditional tobacco tins. Embossed details, bold colours and the winding king brown snake make each tin a genuine eye-catcher and have played an important role in the brand’s cult status.
Today, the King Brown range extends beyond pomades to include hair care, styling powder, combs and selected accessories. The brand remains committed to its original vision: creating distinctive grooming products designed to outlast passing trends while remaining firmly rooted in Australian barbering, surf and creative culture.
Discover King Brown at PomadeShop and experience Australian pomade culture with exceptional design and professional styling performance.
Manufacturer: DB Brands Pty Ltd. / King Brown Pomade, 4 Leda Drive, Burleigh Heads, QLD 4220, Australia, kingbrownpomade.com
Responsible person in the EU: EcoMundo, 195 Rue Jean-Jacques Rousseau, 92130 Issy-les-Moulineaux, France, en.ecomundo.eu
Average rating of 3.7 out of 5 stars
King Brown Matte Pomade – Dry Hold and Completely Matte Finish Modern unorthodox water-based pomade with a light to medium hold, dry texture and completely matte finish. Its firm, creamy formula combines water with petrolatum, beeswax, carnauba wax and clay. Finished with a sporty, masculine scent of leather and fresh cedarwood. Made in Australia. King Brown Matte Pomade, also known as Dry Hold, combines the flexible styling properties of a traditional pomade with the dry finish of a modern matte product. Its hybrid formula features both classic pomade ingredients and water-based styling components. The result is a versatile UWB pomade for natural, relaxed and textured hairstyles. It adds shape and control without unnecessarily weighing down the hair. Once styled, the hair feels pleasantly lightweight – almost as if there were no product in it at all. Light to Medium Hold King Brown Matte Pomade provides a light to medium, flexible hold. It keeps the hairstyle reliably controlled throughout the working day without making the hair stiff. The style remains movable and can be reshaped at any time with your fingers or a comb. The product can be built up gradually for additional hold. Start with a small amount, as the firm formula is highly concentrated and economical to use. Completely Matte Finish Kaolin and quartz absorb excess shine and give the hair a dry, naturally matte finish. The hairstyle appears well-groomed and textured without looking greasy, shiny or overloaded with product. The incorporated waxes provide suppleness and flexible control at the same time. This keeps the hair comfortably manageable despite the matte effect. Ideal for Natural and Textured Hairstyles King Brown Matte Pomade is particularly suitable for: Relaxed quiffs and pompadours Side parts with a natural finish Textured short hairstyles Modern business styles Messy looks and casual everyday hairstyles Fine to normal hair requiring additional texture Consistency and Styling The cream-coloured pomade has a firm, waxy and creamy consistency. It requires a little pressure to scoop out but quickly becomes more pliable between the palms. It can then be distributed evenly through the hair without excessive resistance. Even a small amount provides noticeable texture and control. For the driest finish and strongest hold, apply the pomade to completely dry hair. The Scent The fragrance is sporty, masculine and pleasantly understated. Fresh cedarwood combines with subtle leather notes to create a timeless and elegant scent. It remains discreet in the hair, making the pomade ideal for everyday use. Application Scoop out a small amount of pomade and rub it thoroughly between your palms. Distribute it evenly through dry hair, then shape the desired hairstyle with your fingers or a comb. For additional texture and volume, loosen the hairstyle with a hairbrush. No water is required for restyling – simply comb the hair again or reshape it with your fingers whenever necessary. Washout Due to its high wax and petrolatum content, King Brown Matte Pomade cannot be removed completely with water alone. However, warm water and a good shampoo make it considerably easier to wash out than many traditional oil-based pomades. The Packaging A particular highlight is the elaborately designed tobacco-style metal tin in black, orange and silver. Its centrepiece is the Australian king brown snake, accompanied by curved lettering and decorative embossed details. The product name is also a reference to the brand's founder, Dean Brown. Packaged in a decorative tobacco-style metal tin. Made in Australia. Contents: 75 g (2.6 oz.) Ingredients: Petrolatum Aqua Kaolin Cera Alba Copernicia Cerifera Cera PEG-7 Glyceryl Cocoate Caprylic/Capric Triglyceride Ceteareth-20 Paraffinum Liquidum Cera Microcristallina Glycerin Propylene Glycol Parfum DMDM Hydantoin Quartz Malt Extract Benzyl Benzoate Coumarin Limonene Linalool Evernia Furfuracea Extract
Content: 75 Gramm (€26.60 / 100 Gramm)
King Brown Original Pomade – Medium Hold with a Tobacco and Vanilla Scent Classic oil-based pomade with a light to medium hold, vintage shine and an exceptional scent of tobacco, cherry and vanilla. Its smooth formula combines microcrystalline wax, petrolatum, mineral oil and beeswax to keep the hair flexible and easy to recomb. Presented in an intricately designed tobacco-style metal tin. Made in Australia. King Brown Original Pomade, also known as Long Hold, was the first styling product created by the Australian King Brown brand. It combines the traditional characteristics of a classic pomade with a distinctive fragrance and exceptionally decorative packaging. The oil-based formula provides a long-lasting, light to medium hold and a well-groomed vintage shine. The hair remains flexible and manageable throughout the day and can be reshaped with a comb whenever required. Light to Medium Hold King Brown Original provides a light to medium, flexible hold. It reliably controls the hairstyle without hardening or making the hair feel rigid. The hold can be increased gradually by applying additional small amounts. The pomade is particularly well suited to classic hairstyles such as slick backs, side parts, executive contours, relaxed pompadours and elegant business styles. It is ideal for anyone who prefers flexibility and shine over a stiff finish. Classic Shine and Flexible Control The combination of microcrystalline wax, petrolatum, mineral oil and beeswax gives the hair excellent suppleness and a noticeable classic pomade shine. Its slightly sticky texture also helps bind individual hairs together and smooth flyaways. Because the pomade does not harden, the hairstyle remains combable throughout the day. Small adjustments can be made at any time without water or additional product. Consistency and Styling The almost white pomade has a soft to medium-firm, waxy and slightly tacky consistency. It is easy to scoop from the tin, quickly becomes smooth between the palms and can then be distributed evenly through the hair. Even a small amount is sufficient for a well-groomed look. Additional product can be applied gradually for more control or a stronger shine. The Scent The highlight of King Brown Original Pomade is its exceptionally layered fragrance. Sweet cherry and vanilla meet warm tobacco and cedarwood, while fresh citrus notes and a touch of cooling spice add vibrancy to the composition. The result is a warm, nostalgic and distinctive scent that perfectly complements the traditional character of this pomade. Application Scoop out a small amount of pomade with your fingertips and rub it thoroughly between your palms. Distribute it evenly through dry or slightly damp hair, then shape the desired hairstyle with a comb or hairbrush. Apply to dry hair for a stronger hold. Using the pomade in slightly damp hair makes it particularly easy to distribute and creates a more pronounced shine. Washout and Buildup As a traditional oil- and wax-based pomade, King Brown Original is water-resistant and cannot be removed with water alone. A good shampoo and, if necessary, several washes are required for complete removal. Any light buildup remaining in the hair can be used as a foundation for styling the following day. A little water, hair tonic or a small additional amount of pomade is often enough to refresh and reshape the hairstyle. The Packaging The intricately designed tobacco-style metal tin is one of the most distinctive pomade packages available. Vanilla, orange and silver design elements combine with decorative embossed details surrounding the Australian king brown snake and the brand's characteristically curved lettering. The name refers both to the Australian venomous snake and to the brand's founder, Dean Brown. Packaged in a decorative tobacco-style metal tin. Made in Australia. Contents: 71 g (2.5 oz.) Ingredients: Cera Microcristallina Petrolatum Paraffinum Liquidum C12-15 Alkyl Benzoate Parfum Cera Alba Coumarin Eugenol Linalool
Content: 71 Gramm (€28.10 / 100 Gramm)