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Yardley London – British Fragrance and Personal Care Tradition Since 1770
Yardley London is one of Britain’s most historic fragrance, soap and personal care brands. Its heritage dates back to 1770. By the beginning of the 20th century, Yardley had become an internationally recognised perfume house, particularly renowned for its fine lavender soaps and signature English Lavender fragrance.
Yardley received its first Royal Warrant as a supplier to the British Royal Household in 1921. Throughout its history, the company has been granted several Royal Warrants by different members of the Royal Family, reflecting its distinguished place in British fragrance and personal care culture.
Classic Fragrances with Unmistakable British Character
Today, Yardley continues to combine traditional fragrance compositions with accessible everyday personal care. Alongside its famous lavender fragrance, the range includes other floral and classically elegant scents, soaps, eaux de toilette and grooming products.
The legendary Yardley Brilliantine also embodies the nostalgic character of the brand. This traditional hair grooming product gives the hair a polished appearance while recalling the refined gentlemen’s grooming rituals of earlier decades.
After changes in ownership made Yardley increasingly difficult to find in Germany for a time, selected classics are now available once again. They are ideal for enthusiasts of traditional British fragrances, nostalgic grooming products and timeless elegance.
Discover Yardley London and experience more than 250 years of British fragrance and personal care heritage.
Manufacturer: Yardley of London Ltd., c/o Wipro Limited, Kings Court, 185 Kings Road, Reading RG1 4EX, United Kingdom, www.yardleylondon.co.uk
EU contact: Yardley London, c/o Wipro IE AB, Maskinvägen 13, SE-931 27 Skellefteå, Sweden, www.wipro.com
Average rating of 4.56 out of 5 stars
Yardley English Lavender Brilliantine – Legendary Lavender Pomade in a Glass Jar Legendary soft brilliantine with a light to medium hold, silky shine and an unmistakable fragrance of English lavender, fresh bergamot and oakmoss. This traditional hair pomade leaves the hair smooth and well groomed and is still presented in its nostalgic glass jar with a gold-coloured lid. Yardley English Lavender Brilliantine is one of the world's best-known classic lavender pomades. Its elegant fragrance and traditional packaging also made it synonymous with English men's grooming in Germany for many decades. Yardley is one of Britain's most historic fragrance, bath and body care brands. With this brilliantine, the company preserves a nearly forgotten chapter of traditional hair care: an exceptionally soft, fragranced pomade designed to provide smoothness, gentle shine and a polished appearance. What Is Brilliantine? The word “brilliantine” is derived from the French word “brillant”, meaning shiny. These fragranced grooming products became popular during the late 19th and early 20th centuries and were used to make the hair, beard and moustache smoother while providing a polished, glossy appearance. Unlike particularly firm styling pomades, a brilliantine focuses less on maximum hold and more on smoothness, shine, combability and fragrance. Yardley English Lavender Brilliantine continues to embody precisely this traditional character. Light to Medium Hold Yardley Brilliantine provides a light to medium, flexible hold. It gently shapes the hair, smooths flyaways and improves combability without allowing the hairstyle to harden. The hair remains soft, movable and easy to recomb at any time. This makes the brilliantine particularly suitable for traditional hairstyles that should appear polished and natural without looking visibly overstyled. Silky Shine and a Polished Finish The soft oil-based formula gives the hair a natural to pronounced silky shine. Depending on the amount applied, the result can range from subtly polished to a classic, elegant brilliantine finish. The pomade also works exceptionally well as a shine-enhancing finish over a firmer product. A thin layer is sufficient to add extra shine and smoothness to an already styled hairstyle. Which Hairstyles Is This Brilliantine Suitable For? Classic slick backs and side parts Polished business hairstyles Traditional contours and men's styles Relaxed pompadours with a gentle shine Smoothing flyaways Adding shine over a firmer pomade Conditioning dry or dull-looking ends Which Hair Types Is It Suitable For? Yardley English Lavender Brilliantine is particularly suitable for fine to normal hair and for dry or dull-looking hair. Due to its soft consistency, it should be used sparingly to avoid unnecessarily weighing down finer hair. On thicker hair, it can also be used as a conditioning finish or combined with a firmer pomade. The Legendary Lavender Fragrance The fragrance is the unmistakable heart of Yardley Brilliantine. Aromatic lavender meets fresh notes of bergamot, lemon, rosemary and eucalyptus. Geranium and sage give the composition a classic herbal character. Warm accords of cedarwood, oakmoss and musk add depth and elegantly complete the fragrance. The result is fresh, floral, subtly powdery and unmistakably British – a timeless gentleman's scent with historic character. Consistency and Styling The vibrant green brilliantine has an exceptionally soft and smooth consistency. It can be scooped from the glass jar with virtually no resistance and becomes instantly smooth between the palms. It distributes effortlessly through the hair without pulling. Even a small amount improves combability while adding a polished shine and the characteristic lavender fragrance. Application Scoop out a small amount with your fingertips and distribute it between your palms. Work it evenly through towel-dried or dry hair, then shape the desired hairstyle with a comb. Applying the brilliantine to towel-dried hair makes it particularly easy to distribute and creates a stronger shine. Use it more sparingly in dry hair to smooth flyaways and achieve a naturally polished finish. A hairbrush distributes the product particularly evenly and creates a smooth, consistent shape with an elegant shine and no visible stringiness. Washout As a traditional oil-based brilliantine, the product cannot be completely removed with water alone. However, its soft formula makes it easier to wash out than many firm pomades. Depending on the amount applied, a good shampoo is usually sufficient for thorough cleansing. The Nostalgic Packaging Yardley English Lavender Brilliantine is presented in a transparent glass jar with a gold-coloured aluminium screw-top lid. Its small historic label and vibrant green contents give the packaging an unmistakable vintage character. While glass jars were once common for pomades and hair creams, they have now become rare. This makes Yardley Brilliantine not only a classic grooming product but also a distinctive collector's item. Packaged in a nostalgic glass jar with a gold-coloured aluminium screw-top lid. Made in the United Arab Emirates. Free from added preservatives. Contents: 80 g Ingredients: Petrolatum Paraffinum Liquidum Paraffin Octocrylene Parfum Limonene Linalool Coumarin Eugenol Evernia Prunastri Extract Alpha-Isomethyl Ionone Isoeugenol Hydroxycitronellal Geraniol Citral Citronellol Benzyl Benzoate Evernia Furfuracea Extract CI 47000 CI 61565
Content: 80 Gramm (€16.19 / 100 Gramm)