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High Life Pomade – Uncompromising Old-School Pomades from the USA
High Life Pomade represents traditional oil-based pomades with powerful hold, excellent pliability and genuine rockabilly character. The brand was created in 2006 at the Electric Haven Tattoo & Barber Shop in Arizona, inspired by founder Adam’s passion for traditional homebrew pomades, tattoos, hot rods and American subculture.
Years of experimentation resulted in distinctive pomades for pompadours, flattops, quiffs and other classic hairstyles. In 2013, High Life was acquired by the long-established Imperial DAX Company, which has continued the brand and its production in the United States.
Strong Hold and Traditional Buildup
High Life pomades are based on a rich combination of waxes and oils. This provides reliable, long-lasting hold while keeping the hair flexible and fully restyleable with a comb throughout the day.
In true traditional oil-based pomade fashion: “And no, it doesn’t wash out!” High Life cannot simply be rinsed away with water. Some product will usually remain in the hair after washing. This buildup can be used as a styling foundation the following day – a little water, hair tonic or a small amount of fresh pomade is often enough to reshape the hairstyle.
Distinctive Oils and Unmistakable Fragrances
Selected High Life formulations contain emu oil together with jojoba, avocado and tea tree oils. This rich combination contributes to smooth application and gives the pomades a comfortable styling feel despite their substantial hold.
Fragrance is another important part of the brand’s character. Voodoo Brew combines vanilla with coconut notes, while Voodoo Island features a tropical piña colada fragrance reminiscent of a classic tiki bar.
High Life is an ideal choice for experienced pomade enthusiasts who appreciate firm hold, flexible restyling and authentic old-school buildup.
Discover High Life Pomade at PomadeShop and experience uncompromising American pomade culture.
Manufacturer: Imperial DAX Company Inc., 120 New Dutch Lane, Fairfield, NJ 07004, USA, www.daxhaircare.com
Responsible person in the EU: HH Compliance Ltd., Unit 14D, Nutgrove Office Park, Nutgrove Avenue, Dublin, D14 TY46, Ireland, www.h2compliance.com
Average rating of 4.31 out of 5 stars
High Life Heavy Pomade – Extremely Strong Hold for Unruly Hair One of the strongest traditional pomades available. High Life Heavy provides an extremely firm, long-lasting hold, flexible styling and classic shine. Ideal for thick, curly, wavy or particularly unruly hair. Formulated with jojoba, tea tree, avocado and emu oils and finished with a powerful coconut and vanilla scent. Made in the USA. Not recommended for beginners. High Life Heavy Pomade is an uncompromisingly firm oil-based pomade for demanding hairstyles and difficult-to-control hair. Its exceptionally strong hold makes it a true heavyweight among traditional pomades. The formula combines microcrystalline wax and petrolatum with jojoba oil, tea tree oil, avocado oil and emu oil. The result is a firm, grippy pomade that reliably binds and controls even thick, curly or heavily wavy hair. Extremely Strong Hold High Life Heavy provides an extremely strong, long-lasting hold. It is firmer than many well-known classics and is ideal for hairstyles that need to remain securely in place through wind, heat or humid conditions. Despite its enormous holding power, the pomade does not harden. The hair remains flexible and can be restyled at any time with a sturdy comb or hairbrush. Ideal for Demanding Hairstyles High Life Heavy Pomade is particularly suitable for: High pompadours and Elvis-inspired quiffs Flattops and short quiffs Slick backs and executive contours Side parts requiring maximum control Thick, curly or wavy hair Very unruly and difficult-to-style hair Classic Shine Without a Wet Look For a heavy pomade, High Life produces a pleasantly polished classic shine. The hairstyle appears controlled and elegant without looking excessively wet or greasy. For additional shine or greater smoothness, use High Life Heavy as a base pomade and apply a small amount of a softer shine pomade as a finishing layer. Consistency and Styling The pomade has an extremely firm, waxy consistency. Scooping it from the tin requires some pressure, while breaking it down between the palms takes strength and patience. For the best results, work several small amounts gradually through the hair. With particularly thick or dense hair, briefly warm the tin with a hairdryer. This softens the product and makes it easier to distribute evenly. The Scent The characteristic High Life fragrance combines powerful coconut with warm, sweet vanilla. This classic scent remains clearly noticeable in the hair after styling. Application Scoop out a small amount with your fingernail or fingertips and rub it thoroughly between your palms. Work it gradually through dry or slightly damp hair, distributing the pomade from the roots to the ends. Shape the desired hairstyle with a sturdy comb or hairbrush. For maximum control, apply the pomade to dry hair. Using it in slightly damp hair makes the product somewhat easier to distribute and creates a stronger shine. Note: Due to its extreme firmness, this pomade is primarily recommended for experienced users. Beginners should start with a softer or medium-hold pomade. Washout and Buildup High Life Heavy is highly water-resistant and cannot be removed with water alone. Complete removal requires a good shampoo and several thorough washes. A dedicated degreasing shampoo can make cleansing easier. Many enthusiasts of traditional pomades deliberately use the remaining buildup as a styling foundation the following day. A small amount of softer pomade, a little hair tonic or some water is often enough to refresh and reshape the hairstyle. Packaged in a classic metal tin. Made in the USA. Free from added colourants. Not vegan. Contents: 99 g Ingredients: White Microwax Petrolatum Emu (Katyala) Oil Simmondsia Chinensis (Jojoba) Oil Melaleuca Alternifolia (Tea Tree) Oil Persea Gratissima (Avocado) Oil Fragrance (Parfum) Coumarin Benzyl Benzoate
Content: 99 Gramm (€16.11 / 100 Gramm)
Average rating of 4.5 out of 5 stars
High Life Voodoo Brew Pomade – Heavy Hold for Dark and Unruly Hair Dark-purple, oil-based heavy-hold pomade for maximum control, powerful shaping and classic shine. Its firm formula with microcrystalline wax, petrolatum, emu oil, jojoba oil, tea tree oil and avocado oil is particularly suitable for dark, thick or unruly hair. Ideal for pompadours, jelly rolls, spikes and classic rockabilly hairstyles. With a sweet coconut scent. Made in the USA. High Life Voodoo Brew Pomade was developed for hairstyles that require particularly strong hold and maximum control. Its firm, grippy formula tames thick, curly and unruly hair while supporting even tall or demanding styles. The dark-purple tint was specifically designed to complement darker hair colours. It can visually enhance dark hair and help make light product residue less noticeable. However, the pomade is not a hair dye and does not permanently alter the natural hair colour. Hold, Shine and Finish Hold: very firm to heavy Shine: medium Finish: grippy, controlled and flexible Scent: sweet coconut Heavy Hold for Maximum Control High Life Voodoo Brew provides a very strong, long-lasting hold. Microcrystalline wax delivers high stability and grip, while the petrolatum base keeps the hair flexible and restylable. Unlike gel, the pomade never hardens completely. The hairstyle remains workable and can be adjusted throughout the day using a sturdy comb or hairbrush. Particularly Suitable for Dark Hair The dark tint complements black, dark-brown and medium-brown hair particularly well. It can add visual depth to the hairstyle and help prevent the noticeable light residue that may occasionally appear with highly waxy products. On blonde, grey or very light hair, the pomade should initially be tested sparingly on an inconspicuous section, as its dark colourants may temporarily affect the hair’s appearance. Suitable For High pompadours and Elvis-style quiffs: for volume and maximum stability Jelly rolls: for classic rockabilly hairstyles with a defined shape Spikes and flat tops: for firm definition and strong control Slick backs: for compact, smoothly combed styles Thick or curly hair: for taming and dependable shaping Dark hair: for a visually harmonious finish without noticeable light residue Consistency and Application Voodoo Brew has an exceptionally firm, waxy and sticky consistency. Some pressure is required to scoop it from the tin. Thorough rubbing and the warmth generated between the palms make the pomade more pliable. Application may create some tug, particularly in dry, long or fine hair. For even distribution, work several very small amounts through the hair one after another, from the roots to the ends. Selected Oils In addition to microcrystalline wax and petrolatum, the formula contains several selected oils: Emu oil: supports smooth application and a soft hair feel. Jojoba oil: helps smooth the hair’s surface and adds natural shine. Tea tree oil: complements the traditional oil-based formula. Avocado oil: supports a smooth and well-groomed hair feel. Because it contains animal-derived emu oil, High Life Voodoo Brew is not vegan. The Scent Voodoo Brew features a sweet, warm coconut scent. The fragrance complements the nostalgic character of the High Life range and remains pleasantly noticeable in the hair. Not Recommended for Pomade Beginners High Life Voodoo Brew is primarily intended for experienced users of traditional heavy pomades. Its firm consistency requires patience, thorough breakdown and gradual application. Anyone using an oil-based pomade for the first time should begin with a very small amount. Carefully warming the product’s surface or the removed portion with a hairdryer can make application easier. Application Remove a small amount from the tin with the back of your fingernail and rub it thoroughly between your palms until the pomade becomes softer and is evenly distributed. Work several small portions through the hair from the roots to the ends. Shape the desired hairstyle using a sturdy comb, styling brush or hairbrush. For particularly thick or curly hair, build the hold in layers. Only apply another amount once the previous portion has been distributed evenly. Buildup and Restyling Voodoo Brew is ideal for creating a multi-day pomade buildup. Some of the product remains in the hair after washing and provides an exceptionally stable styling foundation the following day. A little water, a few splashes of hair tonic or a small amount of a softer pomade such as Murray’s Super Light or Hair-Glo can be used to refresh the style. The hair can then be recombed more easily and given additional shine. Washing Out As a particularly firm oil- and wax-based pomade, High Life Voodoo Brew cannot be removed with water alone. Complete removal requires several washes with a thoroughly cleansing shampoo or a dedicated degreasing shampoo. Many enthusiasts of traditional pomades deliberately leave some product in their hair and use the remaining buildup for styling over the following days. Packaged in a classic metal tin. Made in the USA by High Life Pomade / DAX. Not vegan. Contents: 99 g (3.5 oz.) Ingredients: White Microwax Petrolatum Emu (Katyala) Oil Simmondsia Chinensis (Jojoba) Oil Melaleuca Alternifolia (Tea Tree) Oil Persea Gratissima (Avocado) Oil Fragrance (Parfum) Coumarin Benzyl Benzoate D&C Violet No. 2 (CI 60725) D&C Yellow No. 11 (CI 47000)
Content: 99 Gramm (€16.11 / 100 Gramm)
Average rating of 4.14 out of 5 stars
High Life Voodoo Brew II Pomade – Heavy Hold and a Rich Vanilla Scent Bright-green, oil-based heavy-hold pomade with very strong hold, flexible shaping and classic shine. Its firm formula with microcrystalline wax, petrolatum, emu oil, jojoba oil, tea tree oil and avocado oil is ideal for pompadours, jelly rolls, slick backs and other demanding hairstyles. Unlike the original Voodoo Brew, Voodoo Brew II features a rich vanilla scent. Made in the USA. High Life Voodoo Brew II Pomade combines uncompromisingly strong hold with surprisingly flexible shaping. Its bright-green colour and rich vanilla fragrance clearly distinguish it from the dark-tinted, coconut-scented original Voodoo Brew. The pomade was developed for hairstyles that require exceptional stability and control. It reliably shapes thick, curly or unruly hair, while its oil-based formula remains flexible and can be restyled whenever required. Hold, Shine and Finish Hold: very firm to heavy Shine: medium Finish: grippy, controlled and flexible Scent: rich, warm vanilla Heavy Hold with Flexible Shaping Voodoo Brew II provides a very strong, long-lasting hold. Microcrystalline wax delivers excellent stability and grip, while the petrolatum base prevents the hair from hardening completely like it would with a gel. Despite its high holding power, the pomade remains easy to shape once distributed evenly through the hair. The hairstyle can be formed precisely using a sturdy comb or hairbrush and adjusted throughout the day. Suitable For High pompadours and Elvis-style quiffs: for volume and maximum stability Jelly rolls: for classic rockabilly hairstyles with a defined shape Slick backs: for compact, smoothly combed styles Side parts: for precise lines and dependable control Spikes and flat tops: for firm definition and structure Thick, curly or unruly hair: for particularly strong hold Light and dark hair: for versatile classic hairstyles Bright-Green Colour The striking green colour gives Voodoo Brew II its unmistakable voodoo character. It is not intended as permanent hair colour and does not permanently alter the hair’s natural shade. On blonde, grey or very light hair, the product should initially be tested sparingly on an inconspicuous section, as intense colourants may temporarily affect the hair’s appearance. Consistency and Application Straight from the tin, Voodoo Brew II has a firm, waxy and slightly sticky consistency. Thorough rubbing and the warmth generated between the palms make it considerably more pliable. Application may create some tug, particularly in dry, long or fine hair. Several small amounts will be more comfortable and easier to distribute evenly than one large portion. Selected Oils In addition to microcrystalline wax and petrolatum, the formula contains several selected oils: Emu oil: supports smooth application and a soft hair feel. Jojoba oil: helps smooth the hair’s surface and adds natural shine. Tea tree oil: complements the traditional oil-based formula. Avocado oil: supports a smooth and well-groomed hair feel. Because it contains animal-derived emu oil, High Life Voodoo Brew II is not vegan. The Vanilla Scent As one of the first High Life pomades to move away from the range’s classic coconut fragrance, Voodoo Brew II instead delivers a warm, sweet and aromatic vanilla scent. The fragrance is powerful directly from the tin and remains pleasantly noticeable in the hair. It emphasises the pomade’s nostalgic character and pairs particularly well with classic rockabilly and barber styles. Not Recommended for Pomade Beginners High Life Voodoo Brew II is primarily intended for experienced users of traditional heavy pomades. Its firm consistency requires patience, thorough breakdown and gradual application. Anyone using an oil-based pomade for the first time should begin with a very small amount. At low temperatures, the product’s surface or the removed portion can be warmed carefully with a hairdryer. Application Remove a small amount from the tin with the back of your fingernail and rub it thoroughly between your palms until the pomade becomes softer and is evenly distributed. Work several small portions through the hair from the roots to the ends. Shape the desired hairstyle using a sturdy comb, styling brush or hairbrush. For particularly thick or curly hair, build the hold in layers. Only apply another amount once the previous portion has been distributed evenly throughout the hair. Buildup and Restyling Voodoo Brew II is ideal for creating a multi-day pomade buildup. Some of the product remains in the hair after washing and provides an exceptionally stable styling foundation the following day. A little water, a few splashes of hair tonic or a small amount of a softer pomade can be used to refresh the style. The hair can then be recombed more easily and given additional shine. Washing Out As a particularly firm oil- and wax-based pomade, High Life Voodoo Brew II cannot be removed with water alone. Complete removal requires several washes with a thoroughly cleansing shampoo or a dedicated degreasing shampoo. Many enthusiasts of traditional pomades deliberately leave some product in the hair and use the remaining buildup for styling over the following days. Packaged in a classic metal tin. Made in the USA by High Life Pomade / DAX. Free from added preservatives. Not vegan. Contents: 99 g (3.5 oz.) Ingredients: White Microwax Petrolatum Emu (Kayala) Oil Simmondsia Chinensis (Jojoba) Oil Melaleuca Alternifolia (Tea Tree) Oil Persea Gratissima (Avocado) Oil Fragrance (Parfum) Coumarin Benzyl Benzoate D&C Yellow No. 11 (CI 47000) D&C Green No. 6 (CI 61565)
Content: 99 Gramm (€16.11 / 100 Gramm)
Average rating of 4.5 out of 5 stars
High Life Voodoo Island Pomade – Medium Hold and Tropical Piña Colada Scent Ocean-blue, oil-based pomade with a medium hold, medium shine and a tropical Piña Colada scent of fresh pineapple and creamy coconut. Formulated with microwax, jojoba oil, tea tree oil, avocado oil and emu oil. Ideal for pompadours, flattops and short quiffs. Made in the USA. High Life Voodoo Island Pomade brings a touch of tropical island life to your daily styling routine. Its ocean-blue colour and summery fragrance evoke white sandy beaches, tiki bars and freshly mixed Piña Coladas. At the same time, its classic formula delivers reliable control, excellent manageability and a well-groomed shine. Medium Hold and Flexible Styling Voodoo Island provides a strong medium hold without making the hair stiff. The style remains flexible, can be recombed at any time and is easy to reshape throughout the day. The pomade is particularly suitable for classic and rockabilly-inspired hairstyles such as pompadours, flattops, short quiffs, slick backs and side parts. It also provides reliable control for thick, dense or unruly hair. Medium Shine with a Classic Pomade Finish High Life Voodoo Island gives the hair a well-groomed medium shine. The finish looks classic and vibrant without making the hair appear excessively greasy. Its slightly sticky texture helps bind individual hairs together and makes it easier to create smooth contours and controlled shapes. Conditioning Oils In addition to petrolatum and microwax, the formula contains selected oils including jojoba oil, avocado oil, tea tree oil and emu oil. These ingredients help maintain the hair's suppleness and ensure that it remains pleasantly flexible despite the reliable hold. Due to the use of emu oil, this pomade is not vegan. The Scent The standout feature of Voodoo Island is its tropical Piña Colada scent. Fruity pineapple meets creamy coconut to create a summery fragrance reminiscent of holidays, sandy beaches and tiki bars. The scent remains pleasantly noticeable in the hair without overpowering your styling routine. Consistency and Styling The pomade has a firm, slightly sticky consistency. Scoop out a small amount with your fingertips and rub it thoroughly between your palms until the product becomes soft and evenly distributed. Work it into dry or slightly damp hair from the roots to the ends. Shape the desired hairstyle with a comb or brush. Additional small amounts can be applied gradually for more hold or shine. For particularly thick hair, briefly warming the pomade with a hairdryer can make it easier to distribute. Apply to dry hair for the strongest hold. Using it in slightly damp hair makes the pomade easier to distribute and creates a somewhat shinier finish. Washout and Buildup As a traditional oil- and wax-based pomade, Voodoo Island cannot be completely removed with water alone. A good shampoo and, if necessary, several washes are required for a thorough washout. Any light buildup left in the hair can be used as a styling base the following day. A small additional amount of pomade, a little hair tonic or some water is often enough to refresh and reshape the hairstyle. Packaged in a classic metal tin. Made in the USA. Not vegan. Contents: 99 g (3.5 oz.) Ingredients: White Microwax Petrolatum Emu (Kayala) Oil Simmondsia Chinensis (Jojoba) Oil Melaleuca Alternifolia (Tea Tree) Oil Persea Gratissima (Avocado) Oil Fragrance (Parfum) Green 6 (CI 61565) Citral Benzyl Benzoate d-Limonene
Content: 99 Gramm (€16.11 / 100 Gramm)