Suavecito Firme Clay Pomade – Strong Hold and a Naturally Matte Finish Firm clay pomade with strong hold, grippy texture and a natural matte finish with minimal shine. Suavecito Firme Clay adds texture, volume and definition without hardening completely. Particularly suitable for fine, short to medium-length or difficult-to-control hair. Featuring Suavecito’s fresh and masculine signature scent. Made in the USA. Suavecito Firme Clay Pomade combines the dry grip of a hair clay with the flexible styling properties of a traditional pomade. Waxes, clays and oils work together to provide strong hold, visible texture and a natural-looking finish. Despite its high holding power, the hairstyle remains movable and can be reshaped throughout the day using your fingers or a comb. This makes Firme Clay suitable for both modern textured hairstyles and classic styles with reduced shine. Hold, Shine and Finish Hold: strong Shine: low to matte Finish: grippy, textured and natural Scent: fresh, masculine and slightly rugged Strong Hold Without a Stiff Feel Suavecito Firme Clay provides a strong, long-lasting hold without hardening the hair completely. It gives the hairstyle dependable stability and is also suitable for fine or unruly hair that requires additional grip. The hold can be built gradually by applying several small amounts. This allows individual sections to be defined without immediately weighing the hair down with too much product. Natural Texture and a Matte Finish Bentonite, kaolin, silica and diatomaceous earth give the hair a grippy, drier texture while reducing visible shine. The result is a natural matte to low-shine finish that works particularly well with relaxed and modern hairstyles. The included waxes and oils prevent the hairstyle from appearing stiff or chalky. The hair remains flexible and can be retextured with your fingers whenever required. Suitable For Textured crops: for defined strands and a dry texture Quiffs: for volume and strong hold Messy styles: for controlled, natural-looking texture Side parts: for a classic shape with reduced shine Beach and surfer looks: for relaxed texture and flexible movement Fine hair: for greater grip, definition and the appearance of fullness Short to medium-length hair: for strong control and versatile styling Waxes, Clays and Selected Oils Beeswax, carnauba wax and hydrogenated castor oil form the firm styling base. They provide hold and flexible control, while bentonite, kaolin, silica and diatomaceous earth create the characteristic clay texture. Castor oil, jojoba esters and macadamia glycerides support smooth application and help prevent the hair from feeling unnecessarily dry or brittle despite the matte finish. Consistency and Application Firme Clay has a thick, firm and slightly sticky consistency. It can be scooped from the jar with some pressure and should be warmed thoroughly between the palms before application. As it is rubbed between the hands, the product becomes softer and can then be distributed more evenly through the hair. For the most comfortable application, work several small amounts into the hair one after another. The Suavecito Signature Scent Firme Clay features the unmistakable Suavecito signature scent. The fragrance is fresh, masculine and slightly rugged, with the distinctive American barbershop character associated with the brand. The scent is clearly noticeable immediately after application but gradually becomes more subtle throughout the day. Application Remove a fingernail-sized amount from the jar with dry fingers and rub it thoroughly between your palms until the product becomes soft and is distributed evenly. Work it into the ends and lengths first, then distribute it towards the roots. This helps prevent too much product from collecting directly at the roots and weighing the hairstyle down. Shape the hair with your fingers or use a comb for a more polished result. Gradually add further small amounts if additional hold is required. Styling Tip For the strongest hold, greatest grip and most matte result, apply Firme Clay to completely dry hair. Blow-drying the hair into the desired basic shape beforehand provides additional volume and stability. At low temperatures or if the product is difficult to scoop, the surface can be warmed briefly and carefully with a hairdryer. Restyling The hairstyle can be reshaped throughout the day using your fingers or a wide-toothed comb. The clay pomade is particularly suitable for relaxed, textured hairstyles that are not intended to appear perfectly smooth or precisely combed. Washing Out Due to its high content of waxes, clays and oils, Suavecito Firme Clay cannot be removed completely with water alone. However, it can be washed out thoroughly using most shampoos. Depending on the amount applied, your hair type and the level of buildup, one or more shampoo washes may be required. Packaged in a plastic jar with a screw-top lid. Made in the USA. Contents: 113 g (4 oz.) Ingredients: Paraffinum Liquidum Beeswax Bentonite Ethylhexyl Stearate Hydrogenated Castor Oil Ricinus Communis Seed Oil VP/VA Copolymer Water PEG-7 Glyceryl Cocoate Kaolin Ceteareth-25 Glycerin PVP Parfum Phenoxyethanol Silica Caprylyl Glycol PEG-16 Macadamia Glycerides Diatomaceous Earth Propanediol Titanium Dioxide Mica Jojoba Esters Copernicia Cerifera Wax Tocopherol Caesalpinia Sappan Bark Extract Tin Oxide Iron Oxide (CI 77491)

MG 4-in-1 Oil-Based Matte Clay – Firm Hold and a Naturally Matte Finish Handcrafted oil-based matte clay with a firm to strong hold, flexible control and a naturally matte finish. MG 4-in-1 Oil-Based Matte Clay can be used as a matte pomade, pre-styler, texturising product or business styler. Formulated with beeswax, lanolin, bentonite, talc, castor oil, argan oil, caffeine and aloe vera, complemented by an exceptional fragrance of coconut, vanilla, peppermint and warm woods. Handcrafted in Berlin, Germany. With the MG 4-in-1 Oil-Based Matte Clay, Michael Gillert combines two different worlds of hairstyling: the flexible control and lasting restylability of a traditional oil-based pomade with the drier texture and natural finish of a modern hair clay. While traditional oil-based pomades usually produce a noticeable shine, this clay gradually develops a matte finish after application. The hair remains flexible and feels less dry than it often does with highly absorbent, water-based matte pastes. Its versatile formula is suitable for classic pomade hairstyles as well as modern, textured looks with plenty of volume. Because the product never fully hardens, the hairstyle can be reshaped throughout the day using your fingers, a comb or a brush. Hold, Shine and Finish Hold: firm to strong Shine: initially slightly satin, gradually becoming naturally matte Finish: grippy, flexible and textured Fragrance: coconut, vanilla, peppermint and warm woods Oil-Based Pomade with a Natural Matte Effect Immediately after application, MG Matte Clay initially gives the hair a subtle satin shine. Over time, this visibly fades and develops into a natural matte finish. Talc and bentonite reduce excess shine while adding texture and grip to the hair. Beeswax and carnauba wax provide firm hold and help maintain the hairstyle for hours. As the formula is based on petrolatum, waxes and oils, the hair remains flexible and easy to reshape. Unlike fully hardening gel or polymer-based products, it does not create a rigid or brittle layer. Firm to Strong Hold MG 4-in-1 Oil-Based Matte Clay provides a firm to strong hold and reliable control throughout the day. The hold can be built gradually by applying several small amounts of product. The clay performs particularly well with loosely textured hairstyles, quiffs, pompadours and voluminous looks. It can also control thick or unruly hair without making the hairstyle appear unnaturally stiff. Four Styling Products in One As a matte pomade: for pompadours, side parts and classic hairstyles with a natural finish As a pre-styler: for foundation, grip and additional volume before blow-drying As a texturising product: for modern, relaxed hairstyles, beach looks and defined strands As a business styler: for polished, controlled hairstyles without noticeable shine The clay shows its greatest strengths in relaxed, textured hairstyles with visible volume. Thanks to its firm hold, however, it is equally suitable for classic barber styles with a more natural appearance. Suitable For MG 4-in-1 Oil-Based Matte Clay is particularly suitable for short to medium-length hair as well as normal, thick or unruly hair. It should be applied sparingly to fine hair to prevent the rich oil- and wax-based formula from weighing it down. Textured crops: for defined strands and natural texture Quiffs and pompadours: for volume and strong hold Messy and beach looks: for grippy texture and flexible movement Side parts: for a classic shape with reduced shine Business styles: for reliable control and a natural finish Selected Waxes and Conditioning Ingredients Petrolatum, beeswax and carnauba wax form the foundation for flexibility, hold and lasting restylability. Talc and bentonite create a grippier texture while reducing the typical shine of an oil-based pomade. Lanolin, castor oil and argan oil support smooth application and leave the hair feeling well conditioned. PCA Glyceryl Oleate, caffeine and aloe vera extract complement the formula. The Fragrance The fragrance opens with creamy coconut and warm vanilla. Peppermint and menthol provide a fresh, subtly cooling contrast. Warm, slightly earthy woody notes then emerge, giving the composition its characteristic MG signature. The result is a modern, masculine and well-balanced fragrance that remains pleasantly noticeable in the hair. Application as a Styling Product Remove a small amount of clay from the tin using your fingertips or the back of your fingernail, then rub it thoroughly between your palms. Work several small amounts evenly through dry or slightly damp hair, from the roots to the ends. Applied to dry hair, the clay provides maximum texture, grip and the strongest matte effect. Applied to slightly damp hair, it spreads more easily and produces a smoother finish with slightly more shine. Shape the hair as desired using your fingers, a comb or a brush. Add more product gradually if additional hold or texture is required. Application as a Pre-Styler Distribute a small amount sparingly through towel-dried hair and blow-dry it into the desired basic shape. For additional volume, blow-dry the hair against its natural growth direction while lifting it with your fingers or a brush. Once the hair is completely dry, apply another small amount if additional hold, texture or definition is required. Buildup and Washing Out As an oil-based matte clay, the product cannot be removed completely with water alone. Compared with many traditional heavy pomades, however, it can be washed out relatively easily using a thoroughly cleansing shampoo. Depending on the amount applied, your hair type and the number of consecutive applications, one, two or more shampoo washes may be required. A light buildup can also be deliberately retained as a foundation for the following day's hairstyle. Packaged in a matte-black tin with a practical slip lid and a premium gold label. Handcrafted in Berlin, Germany. Contents: 110 ml (3.72 fl. oz.) Ingredients: Petrolatum Cera Alba Talc Lanolin Bentonite Ricinus Communis Seed Oil Copernicia Cerifera Wax Parfum Propylene Glycol Argania Spinosa Kernel Oil PCA Glyceryl Oleate Caprylyl Glycol Caffeine Aloe Barbadensis Extract Mentha Piperita Oil Beta-Caryophyllene Coumarin Menthol Pinene Tetramethyl Acetyloctahydronaphthalenes Vanillin