Waterbased Pomades

From the inventors of water-based pomades - from California since 1999 The Layrite Original Pomade is a medium-strength, water-based pomade with a vanilla soda scent that is based on the popular American drink Cream Soda. You don't need any (!) shampoo to wash it out - just water. Simply hold the shower head over your head for a moment. Made in the USA. The Layrite pomade is water-based and gives a reliable and secure hold all day long. The difference to the classic gel is the castor oil it contains. The Layrite Original Pomade gives a first-class, medium-firm hold all day long. It is also easier to wash out than hair gel. It also gives the hair a little more volume after it has settled a little. The pomade gives a light, beautiful and unobtrusive shine. As the Layrite is water-based, it is less suitable for rainy days or sweaty movements, as the hairstyle can quickly fall apart. The Layrite Deluxe Pomade is a medium-firm pomade for a firm hold and a well-groomed, uniform, perfectly fitting hairstyle without looking greasy. The typical gel grooves in the hair are foreign to the Layrite. It is best suited for short or medium-length, thin to normal hair. It is fun to use. to try out all kinds of hairstyles without regrets. Be it slicked back hairstyles in the style of the 1930s and 40s, an Elvis quiff or other popular hairstyles of the 1950s, such as flat top, DA or pomp. It is even perfect for modern hair effects, such as spikes. The Layrite looks like an orange-colored apricot jelly. And when you run your finger through it, it feels like a solid jelly. It smells really delicious like vanilla cookies with apricot jam. You almost want to bite into it. The Layrite Deluxe Pomade is used on dry or wet hair. The manufacturer - Hawleywood's Barbershop - recommends wet the hair with a hair tonic beforehand for the best results. It can also be done without, but then there is much less time for styling, as the pomade sets very quickly. Wash the Layrite Deluxe Pomade out almost automatically, with just water. No shampoo is required. As soon as the hair is dry again, it also seems to have gained some volume. If you still want to clean your hair thoroughly, you can use a shampoo. The pomade is packaged in a sturdy plastic container with an elegantly embossed lid. Made in the USA. Contents: 113,39 g (4 oz) Ingredients: Aqua Ceteareth-25 PEG-7 Glyceril Cocoate Polysorbate 20 Propylene Glycol PEG-7 Hydrogenated Castor Oil PEG-8 Beeswax Perfume PEG-8 Methicone DMDM Hydantoin Methylparaben Coumarin CI 14700 CI 19140

Heavy weight waterbased pomade: Holds like a wax, yet washes out like a gel! A gel-pomade that does not dry out in your hair, though it gives a very strong hold thanks to beeswax. The effect is similar to Murray's Superior or DAX Wave & Groom but Layrite washes out with just warm water. Contains some chemicals and the hair feels a bit dry after. But if you use some soft pomade, your hair feels great again. The gel-pomade gets dry quite quickly, but if you ad some water Layrite Superhold gets manageable again. Layrite Superhold is great for thick hair or high hairstyles. Made in USA Packed in a plastic can Content: 4,0 oz. / 113,39 g Ingredients: Aqua Ceteareth-25 PEG-7 Glyceril Cocoate PVP Polysorbate-20 Propylene Glycol PEG-7 Hydrogenated Castor Oil PEG-8 Beeswax Parfum PEG-8 Methicone DMDM Hydantoin Methylparaben Red 4 (CI14700) Yellow 5 (19140)

Layrite Super Shine Cream – Medium Hold and Maximum Shine A high-shine styling cream with medium, flexible hold and an exceptionally glossy finish. Layrite Super Shine Cream combines the elegant finish of a traditional pomade with the easy application of a modern styling cream. Lanolin, lanolin wax and beeswax provide smoothness, control and excellent restylability. Finished with the legendary cream soda fragrance of sweet vanilla and fruity apricot. Made in the USA. Layrite Super Shine Cream is designed for anyone seeking a classic, polished hairstyle with maximum shine. Its smooth formula provides medium hold and reliable control without making the hair feel stiff or immovable. The styling cream is considerably easier to apply than a firm, oil-based pomade. It can be scooped effortlessly from the jar, distributed between the palms and worked evenly through the hair. The hair remains flexible, smooth and easy to comb. This allows the hairstyle to be reshaped throughout the day using a comb or brush. Hold, shine and finish Hold: medium and flexible Shine: very high Finish: sleek, elegant and classic Fragrance: sweet vanilla and fruity apricot Maximum shine with flexible control The defining feature of Layrite Super Shine Cream is its exceptionally high level of shine. Even a small amount gives the hair a visibly polished, elegant finish and enhances classic pomade hairstyles particularly well. When applied sparingly, the hair looks glossy and well groomed without appearing unnecessarily greasy or overloaded. For a more intense wet look, gradually increase the amount applied. The medium hold provides reliable control while preserving the hair’s natural movement. Lanolin, lanolin wax and beeswax support smooth application and flexible styling. Suitable for Layrite Super Shine Cream is particularly suitable for short to medium-length hair and hairstyles where a polished shine is the main priority. It works especially well with normal to thick hair and can also be used to control individual flyaways. Slick backs: for a sleek, glossy and controlled finish Side parts: for clean comb lines and classic shine Pompadours and quiffs: for flexible shape and medium hold Business styles: for a neat and elegantly polished appearance As a shine topper: over a firmer pomade for additional shine Can also be used as a shine topper Super Shine Cream can be used on its own as a styling product or applied as a shine topper over a stronger-hold pomade. First create the desired hairstyle using the firmer pomade, then distribute a very small amount of Super Shine Cream over the surface of the hair. This combines the hold of the base pomade with the exceptionally glossy finish of Super Shine Cream. The cream soda fragrance Layrite Super Shine Cream features the brand’s distinctive cream soda fragrance. Sweet vanilla combines with a fruity apricot note to create a pleasantly nostalgic composition. The fragrance is clearly noticeable during application and remains subtly present in the hair afterwards. Its sweet and creamy character complements the product’s classic pomade styling experience. How to use Scoop a small amount of Super Shine Cream from the jar with your fingertips and rub it thoroughly between your palms. Distribute evenly through dry or slightly damp hair from the roots to the ends. When applied to slightly damp hair, the styling cream distributes especially smoothly and creates a sleek finish with maximum shine. Applying it to dry hair provides greater definition and control. Shape the hair as desired using a comb or brush. For more shine or additional hold, gradually apply more styling cream in small amounts. Washing out Layrite Super Shine Cream washes out more easily than a traditional oil-based pomade. Due to its high content of lanolin and waxes, warm water and shampoo are recommended for complete removal. Presented in a premium plastic jar with an embossed screw-top lid. Made in the USA. Contents: 120 g (4.25 oz.) Ingredients: Lanolin Aqua Ceteareth-25 PEG-7 Hydrogenated Castor Oil Propylene Glycol Dibenzoate Lanolin Wax Caprylic/Capric/Palmitic/Stearic Triglyceride PEG-40 Sorbitan Peroleate VP/VA Copolymer PEG-10 Soy Sterol Cera Alba (Beeswax) Steareth-2 PEG-8 Methicone Hydrogenated Rosin Parfum Phenoxyethanol Caprylyl Glycol Ethylhexylglycerin Hexylene Glycol Methylisothiazolinone Coumarin

Firm to Very Firm Water-Based Pomade with a Coconut Caramel Fragrance Water-Based Pomade with Strong Hold and a Coconut Caramel Fragrance – Uppercut Deluxe Pomade The Australian cult pomade for classic and modern men's hairstyles. Provides firm to very firm hold, a natural to medium shine, and washes out effortlessly with water. Featuring its signature fragrance of caramel, vanilla, and coconut. Made in Australia. The Uppercut Deluxe Pomade is one of the most famous water-based pomades in the world and has earned a permanent place in barbershops across the globe. Developed by Australian barbers, it combines the classic appearance of traditional pomades with the convenience of modern styling products. Thanks to its water-based formula, Uppercut Deluxe is ideal for users who want reliable hold without the hassle of difficult washout. It provides a firm to very firm hold while remaining flexible enough to allow minor adjustments throughout the day. The pomade is particularly well suited for Pompadours, Slick Backs, Side Parts, Executive Contours, Quiffs, and classic business hairstyles. It performs exceptionally well in fine to medium hair but also delivers impressive results in thicker hair types. Consistency & Fragrance Upon opening the tin, the pomade's distinctive caramel-brown color immediately stands out. The consistency is pleasantly soft and smooth, making it easy to scoop from the tin and distribute evenly through the hair. The fragrance is one of the signature features of Uppercut Deluxe Pomade. Warm notes of caramel, vanilla, and coconut blend into a pleasantly sweet yet never overpowering aroma. The scent remains subtly noticeable in the hair and frequently attracts compliments. The Effect In the hair, Uppercut Deluxe delivers dependable hold with a well-groomed, natural-to-slightly-shiny finish. The hairstyle appears controlled and polished without looking stiff or artificial. This makes it equally suitable for a classic office look, voluminous pompadours, or elegant side parts. The hair retains its structure and shape while preserving a natural appearance. Another major advantage is its easy washout. Unlike traditional oil-based pomades, Uppercut Deluxe can be removed from the hair almost completely with water alone. Directions: Rub a small to medium amount of pomade thoroughly between your palms and work it evenly into dry or slightly damp hair. Style with a comb or brush as desired. For additional hold or control, gradually apply more product as needed. Packaged in a premium metal tin featuring the iconic Uppercut design. Made in Australia Contents: 100 g Ingredients: Aqua Ceteareth-25 Polyvinylpyrrolidone (PVP) Sodium Cocoamphoacetate Glycerin Propylene Glycol Parfum Coumarin PEG-75 Lanolin Phenoxyethanol Methylparaben Tetrasodium EDTA Caramel CI 16035 (Red 40)

Solid styling cream for a natural look Offers very good, firm hold, a silky finish, and a tangy lemongrass scent. Packaged in a beautiful tin can with a twist-top. Made in Australia. The "Uppercut Featherweight" is a modern, water-based styling cream. It is perfect for classic hairstyles, as well as natural or tousled looks à la James Dean, where the hairstyle should appear loose and silky shiny—but not greasy or sticky. The Effect The Uppercut Featherweight is an all-rounder. It's very easy to work into the hair and easy to wash out. The style stays flexible all day, leaving a light film on your fingers as you run your fingers through your hair. The advantages of the Uppercut Featherweight: The style delights with a natural-looking hold. The hair gains enough volume without becoming weighed down. The hold is firm to firm. And the hair looks naturally healthy, with a silky shine, neither too dry nor too shiny. Who is this product suitable for? Uppercut Featherweight is a great, lightweight pomade for: All hair types Short to medium-length hair For a natural look with a silky, shiny, healthy-looking finish. For the tousled look For photoshoots, to quickly style natural-looking hairstyles, whether modern or retro Consistency and Fragrance Uppercut Featherweight is white, with a creamy consistency. It is roughly comparable to the DAX Hairshaper. Rubbed into the hands, it looks like white, solid toothpaste. The fragrance is strong, like lemongrass. Uppercut Featherweight is a water-based styling cream containing real lemongrass oil. This allows for a loose, medium hold and easy rinsing. The Packaging The tin, like all Uppercut tins, looks great. It's made of tin with a very practical screw cap. To prevent the water-based consistency from rusting the tin, the pomade is contained within a plastic container. This container, however, cannot be removed. Application: Rub a small amount of pomade between your palms and fingers and work it into dry hair. Repeat if necessary. Comb, and you're done. To rinse it out, use your usual shampoo. The pomade comes in a very nice, black tin with a twist-off cap. packaged.Made in Australia Contents: 70 g Ingredients: Water Ceteareth-20 Microwax Glycerin VP/VA copolymer Petrolatum PVP Sodium Stearoyl Glutamate Stearic Acid Phenoxyethanol Caprylyl Glycol Cymbopogon Flexuosus (Lemongrass) Oil Citral Geraniol Limonene Citronellol Eugenol

Reuzel Red Pomade 35 g – Medium Hold and High Shine for Travel The popular water-based gel pomade from Schorem in a convenient 35 g tin. Provides medium hold, high shine and easy washout. Ideal for classic hairstyles, trying the product or styling on the go. With the distinctive sweet vanilla cola fragrance. Developed by Schorem Barbers in Rotterdam and made in the USA. The Reuzel Red Pomade combines reliable medium hold with a glossy, traditional pomade finish. Its water-soluble gel formula is easy to apply, sets after styling and can be reactivated with a little water whenever restyling is required. The compact 35 g tin fits easily into a toiletry bag or hand luggage. This makes it perfect for travelling, weekend trips, refreshing a hairstyle throughout the day or trying Reuzel Red before purchasing the full-size version. Medium Hold and High Shine The smooth gel pomade distributes effortlessly through the hair and provides sufficient control for both classic and modern hairstyles. After a few minutes, the hold becomes firmer and helps keep the desired style in place for many hours. Its high-shine finish creates a polished barbershop look. Reuzel Red is particularly suitable for: slickbacks side parts relaxed pompadours and quiffs executive contours classic barber hairstyles sleek business styles For Normal and Finer Hair With its medium hold, Reuzel Red is particularly suitable for fine to normal hair and anyone who finds Reuzel Blue too firm. It provides reliable control without making the hair feel unnecessarily heavy. For very thick, dense or unruly hair, the stronger Reuzel Blue Pomade is recommended. Water-Based and Reactivatable Once dry, the hairstyle becomes more stable than it would with a traditional oil-based pomade. To reshape the hair later, simply add a little water. Lightly dampen the hair or run a wet comb through it to make the pomade workable again. Fragrance Reuzel Red features the range’s distinctive vanilla cola fragrance. Sweet vanilla combines with a lightly sparkling cola note to give the pomade a pleasantly nostalgic yet modern character. Iconic Reuzel Design The aluminium tin features the famous Reuzel pig surrounded by nostalgic ornamentation. The name “Reuzel” is Dutch for “lard” and refers to the origins of traditional pomades, which were once made from animal fats. Modern Reuzel Red does not contain lard. How to Use Rub a small amount between the palms and distribute it evenly from the roots to the ends. Shape the hair into the desired style with a comb or brush. Add more product gradually if additional hold is required. Tip: Apply to slightly damp hair for an especially smooth result with high shine. Use it in dry or pre-blow-dried hair for more grip and a stronger hold. Washout Thanks to its water-soluble formula, Reuzel Red rinses out easily with warm water. A mild shampoo is recommended for thoroughly cleansing the hair and scalp. Packaged in a small red aluminium tin with a screw-top lid and the iconic Reuzel pig. Ideal for trying the product and for travelling. Developed and tested by Schorem Barbers in Rotterdam. Made in the USA. Content: 35 g Ingredients: Aqua (Water) Ceteareth-25 PEG-7 Glyceryl Cocoate Propylene Glycol Polysorbate-20 PEG-7 Hydrogenated Castor Oil Phenoxyethanol Caprylyl Glycol Sorbic Acid Parfum (Fragrance) CI 15510 (Orange 4)

HEY JOE! Genuine Hair Pomade Strong – Firm Hold with a Natural Matte Effect Bright green, water-based gel pomade with a firm hold, natural finish and an intense fruity scent of green apple and gummy sweets. It distributes easily through the hair, remains restylable and washes out without difficulty. Packaged in a distinctive metal tin featuring an alligator design. Made in Spain. HEY JOE! Genuine Hair Pomade Strong is a modern water-based pomade for classic and contemporary hairstyles requiring reliable hold. Its striking bright green colour, powerful fruity fragrance and decorative tin featuring a muscular alligator make it unmistakable before it is even applied. Unlike many high-shine gel pomades, Genuine Hair Pomade Strong develops a more natural finish. Immediately after styling, the hair retains a subtle shine that becomes increasingly understated and matte with thorough combing or brushing. Firm Hold with Flexible Control The pomade provides a firm and reliable hold. After application, the formula requires a few minutes to develop its full strength. The hairstyle then remains controlled without immediately feeling hard or brittle. Its slightly sticky texture binds individual hairs together and provides excellent foundational control. This also makes the pomade suitable for thicker, unruly hair and hairstyles that need to remain securely in shape for many hours. Natural Finish Instead of High Shine HEY JOE! Genuine Hair Pomade Strong does not create the completely dry effect of a hair clay. Instead, it gives the hair a natural, understated shine that becomes more matte as it is combed through. The hairstyle looks polished and defined without the intense wet look of traditional gel pomades. Ideal for Classic and Modern Hairstyles This water-based pomade is particularly suitable for: Pompadours and classic quiffs Slick backs and side parts Executive contours Modern business hairstyles Defined short hairstyles Thick or unruly hair Consistency and Scent The transparent, bright green pomade resembles a firm gel. Its consistency is compact and considerably stickier than many traditional water-based pomades. However, it quickly becomes smooth between the palms and can then be distributed comfortably through the hair. The fragrance is strong, sweet and fruity. It is reminiscent of green apple and gummy sweets, giving the pomade a playful and unmistakable character. Application Scoop out a small amount of pomade and rub it thoroughly between your palms. Distribute it evenly through dry or slightly damp hair, then shape the desired hairstyle with a comb or hairbrush. For the strongest hold and a more matte finish, apply the pomade to dry hair. Using it in slightly damp hair makes the product easier to distribute and creates a somewhat shinier appearance. Additional small amounts can be applied gradually for greater control. Washout Thanks to its water-based formula, HEY JOE! Genuine Hair Pomade Strong is considerably easier to remove than traditional oil-based pomades. Warm water rinses out a large proportion of the product, while a mild shampoo is recommended for complete cleansing. The Packaging The pomade is packaged in a durable green metal tin with a practical screw-top lid. Its striking alligator illustration gives it a distinctive retro look. The 100 ml tin is also a convenient size for a wash bag and travel. Packaged in a durable metal tin with a screw-top lid. Made in Spain. Contents: 100 ml Ingredients: Aqua Ceteareth-25 PEG-7 Glyceryl Cocoate Propylene Glycol Polysorbate 80 Parfum Phenoxyethanol Citric Acid Methylparaben Limonene Ethylparaben Butylparaben Propylparaben Isobutylparaben Coumarin CI 19140 CI 42090

Layrite Cement Clay – Extra-Strong Hold and a Matte Finish Water-based clay pomade with extra-strong hold, grippy texture and a natural-looking matte finish. Layrite Cement Clay combines the control of a firm matte paste with the flexible restylability of a pomade. Featuring Layrite’s legendary Cream Soda scent with sweet vanilla and warm caramel notes. Made in the USA. Layrite Cement Clay was developed for hairstyles that require particularly strong hold, plenty of texture and minimal shine. It combines the grip of a hair clay with the flexible styling properties of a modern water-based pomade. The firm yet creamy formula spreads evenly through the hair and provides dependable control throughout the day. Unlike styling gels that harden completely, it keeps the hair workable and allows the style to be reshaped with your fingers or a comb whenever required. Layrite was created at Hawleywood’s Barbershop in California and is renowned for uncomplicated styling products with professional performance. Cement Clay is one of the brand’s strongest and most matte styling products. Hold, Shine and Finish Hold: extra strong Shine: low to matte Finish: dry, grippy and natural Scent: Cream Soda with vanilla and caramel notes Extra-Strong Hold for Demanding Hairstyles Layrite Cement Clay provides particularly firm hold, making it suitable for thick, coarse or difficult-to-control hair. It adds structure, definition and lasting stability without creating the glossy appearance associated with traditional pomades. For maximum control, build the hold gradually by applying several small amounts. This makes it easier to define individual sections without overloading the hair with product. Matte Finish and Natural Texture Cement Clay reduces visible shine and creates a matte, natural-looking finish. It gives the hair a dry, grippy texture and makes it appear fuller, more defined and controlled. Despite its powerful hold, the hairstyle remains flexible enough to be adjusted or reshaped during the day. This makes Cement Clay particularly suitable for modern styles that should retain both texture and natural movement. Suitable For Textured crops: for defined strands and a dry finish Quiffs: for plenty of volume and dependable stability Messy styles: for controlled, natural-looking texture Side parts: for a precise shape with reduced shine Business hairstyles: for strong hold and a polished matte finish Thick or unruly hair: for additional control throughout the day Consistency and Application Cement Clay has a firm, creamy consistency and can be scooped easily from the jar with your fingertips. It quickly becomes more pliable between the palms while developing its characteristic grip. For even distribution, begin with a small amount and rub it thoroughly between your hands. Add further small amounts gradually if additional hold or definition is required. The Legendary Cream Soda Scent Layrite Cement Clay features the brand’s unmistakable Cream Soda scent. Sweet vanilla combines with warm, subtly caramelised notes to create a nostalgic fragrance inspired by American cream soda. The fragrance is clearly noticeable immediately after application but gradually becomes more subtle in the hair. Application Remove a small amount with your fingertips and rub it thoroughly between your palms. Work it evenly through the hair from the roots to the ends, then shape the desired style using your fingers, a comb or a brush. For the strongest hold, greatest texture and most matte result, apply Cement Clay to completely dry hair. It spreads more easily through slightly damp hair but produces a softer hold and slightly more shine. For additional volume, blow-dry the hair into shape before applying the product. Add further small amounts of clay as required. Restyling and Washing Out The hairstyle can be reshaped throughout the day using your fingers or a comb. If the product has already set more firmly, a very small amount of water can make restyling easier. Thanks to its water-based formula, Layrite Cement Clay is easier to remove than a traditional oil-based pomade. Due to its high wax content, warm water and shampoo are recommended for thorough removal. Packaged in a white plastic jar with an embossed screw-top lid. Made in the USA. Contents: 113 g (4 oz.) Ingredients: Aqua Lanolin Wax Petrolatum VP/VA Copolymer Cera Alba (Beeswax) Tribehenin Bis-Diglyceryl Polyacyladipate-2 Cetearyl Alcohol Ozokerite Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer Ceteareth-20 Alcohol Denat. Methyl Gluceth-20 Propylene Glycol Parfum PEG-40 Hydrogenated Castor Oil Triethanolamine PPG-3 Benzyl Ether Myristate Phenoxyethanol Tridecyl Stearate Neopentyl Glycol Dicaprylate/Dicaprate Caprylyl Glycol Tridecyl Trimellitate Disodium EDTA Ethylhexylglycerin Hexylene Glycol Methylisothiazolinone CI 16035 (Red 40) CI 42090 (Blue 1) Coumarin

Corleone Sticky Stuff Pomade – Firm Hold, Elegant Shine and Easy Washout Water-based pomade created by New York Barbershop Rotterdam. It combines firm hold with medium-to-high shine, precise control and a fresh, elegant masculine fragrance. Ideal for classic slickbacks, side parts and pompadours. Water-soluble and easy to wash out. Made in the Netherlands. Corleone Sticky Stuff Pomade was developed for classic hairstyles that require dependable control and visible shine. Its water-based formula provides considerably more control than a light styling cream while washing out much more easily than a traditional oil-based pomade. Corleone originates from the renowned New York Barbershop in Rotterdam. The product range draws on the experience of its barbers and combines traditional men’s styling with convenient modern performance. Firm Hold with Medium-to-High Shine Sticky Stuff provides a firm hold that may feel medium-firm to firm depending on the amount used and the individual hair type. Its tacky texture creates substantial control and helps shape even thicker or more unruly hair into a clean style. The manufacturer describes the finish as high shine. In practice, the result ranges from medium to high shine, depending on the amount applied and the moisture remaining in the hair. Application to slightly damp hair produces a glossier, more traditional finish, while dry hair emphasises hold and definition. Hold: Medium-firm to firm Shine: Medium to high Finish: Cleanly defined and traditionally groomed Base: Water-based and water-soluble Hair type: Particularly suitable for normal to thick hair The Distinctively Sticky Texture The name “Sticky Stuff” accurately describes the consistency. This nearly transparent pomade is firm and elastic and forms fine strings when scooped from the tin. Its unusually tacky texture creates strong grip and precise control in the hair. Despite its firmness, the pomade spreads well between the palms. To minimise tugging, emulsify it thoroughly and begin with small amounts. Several thin layers are easier to distribute evenly than one large scoop. The Fragrance Sticky Stuff features a fresh, spicy and elegantly dry masculine fragrance reminiscent of a modern eau de cologne. It smells clean and refined and remains subtly noticeable in the hair after styling. The fragrance was developed by Robert Lagerman, founder of New York Barbershop Rotterdam. It gives the pomade a distinctive identity that suits the brand’s classically elegant presentation. Suitable Hairstyles Classic slickbacks Clean side parts and business hairstyles Pompadours and quiffs with a glossy finish Close-fitting combed-back hairstyles Classic contour styles requiring precise definition Directions Begin with a small amount according to hair length and rub it thoroughly between the palms. Distribute evenly from the back of the head towards the front, working the product as close to the roots as possible. Shape the hair with a comb or hairbrush. Apply to slightly damp hair for more shine and smoother distribution. Dry hair produces greater grip, definition and hold. Add further small amounts as required instead of applying too much product at once. Water-based pomades may become firmer during the day. To refresh the style, lightly dampen the hands or comb before reshaping. Excessive water may reduce the hold. Washout The water-soluble formula is considerably easier to remove than an oil-based pomade. Warm water will often dissolve a large proportion of the product. For completely clean hair and the removal of fragrance or styling residue, follow with a mild shampoo. Complementary Recommendations For a softer, more traditional pomade experience with natural shine and flexible recombing, choose Don Draper Men’s Pomade – Medium Hold as a distinctive oil-based alternative. It is especially suitable for classic hairstyles where pliability and a hold that can be built up over several days matter more than rapid washout. To prepare the hair for a polished barbershop style, apply a small amount of Sweet Georgia Brown Hair Tonic to towel-dried hair. It improves combability while adding suppleness and shine. As excessive tonic may soften the hold of a water-based pomade, build Sticky Stuff afterwards in small amounts. Use the Don Draper Oval Hairbrush LARGE or a fine-tooth comb for even distribution and a smooth finish. The brush is particularly useful for creating a cohesive, strand-free shape in slickbacks and classic side parts. Presented in a black metal screw-top tin with gold-coloured Corleone lettering. Made in the Netherlands. Content: 100 g (3.5 oz) Ingredients (INCI): Aqua Ceteareth-25 Glycerin PEG-7 Glyceryl Cocoate PVP VP/Methacrylamide/Vinyl Imidazole Copolymer Propylene Glycol Parfum Caprylyl Glycol Phenylpropanol Propanediol Ethylhexylglycerin Tocopherol Phenoxyethanol Chlorphenesin Linalool Limonene Hexyl Cinnamal Eugenol

Light- to medium hold matt cream This lightweight shaping cream adds texture with flexile, all day hold for a range of styles from easy andlaid-back to more defined. This is a lightweight, water based shaping cream. It’s very easy to apply and is perfect for those of you seeking a textured yet flexible all-day hold. It’s good for a whole range of styles from easy and laid-back to more defined. The subtle hints of our mild vanilla signature scent throughout the day will remind you of how put together you look, even without a mirror. Packed in a plastic bottle Made in USA Content: 4.25 oz / 120g Ingredients: Aqua C12-15 Alkyl Benzoate Petrolatum Ozokerite Cetearyl Alcohol VP/VA Copolymer Glyceryl Stearate PEG-100 Stearate Copernica Cerifera (Carnauba) Wax Kaolin PEG-10 Soy Sterol PEG-40 Hydrogenated Castor Oil Butylene Glycol Polyisobutene Parfum PEG-150 Distearate Methylisothiazolinone Phenoxyehtanol Caprylyl Glycol Ethylhexyglycerin Hexylene Glycol PEG-2 Stearate Stearic Acid PEG-4 Coumarin

HEY JOE! Genuine Hair Pomade Matte – Firm Hold and Matte Finish Vegan, water-based wax pomade with a firm yet flexible hold and naturally matte finish. Its creamy formula is easy to apply, remains restylable and washes out without difficulty. Finished with a warm hazelnut and cocoa scent. Packaged in a distinctive metal tin featuring an alligator design. Made in Spain. HEY JOE! Genuine Hair Pomade Matte is a modern styling pomade for firm, textured hairstyles without visible shine. It combines the easy application of a cream pomade with the control of a hair wax and the natural finish of a matte styling product. Unlike the brand's colourful, transparent gel pomades, the Matte Pomade has a rich ivory colour and a soft, creamy consistency. Its striking design featuring the muscular HEY JOE! alligator also gives this version an unmistakable appearance. Firm Hold with Flexible Control The pomade provides a firm yet flexible hold. It keeps the hairstyle reliably controlled without immediately making the hair hard or rigid. The style remains workable and can be adjusted throughout the day with your fingers or a comb. Its slightly sticky texture provides excellent foundational control and helps bind individual hairs together. As the formula is highly concentrated, start with a small amount and gradually apply more product if required. Naturally Matte Finish The defining feature of HEY JOE! Genuine Hair Pomade Matte is its naturally matte finish. It gives the hair texture, definition and volume without making it look shiny or overloaded with product. The hairstyle appears polished yet natural, making it ideal for anyone who wants a controlled look in which the styling product is barely visible. Ideal for Classic and Modern Hairstyles The Matte Pomade is suitable for a variety of hair types and works particularly well for: Matte pompadours and quiffs Textured crops and modern short hairstyles Side parts with a natural finish Business and everyday hairstyles Messy styles and out-of-bed looks Hairstyles requiring additional texture and volume Consistency and Styling The ivory-coloured pomade has a soft, creamy consistency and is effortless to scoop from the tin. When rubbed between the palms, it develops a noticeable tackiness that provides reliable hold in the hair. Despite its grip, the pomade distributes comfortably and evenly. For the strongest hold and most matte effect, apply a small amount to completely dry hair. The Scent The fragrance is warm, sweet and distinctive without becoming overpowering in the hair. It initially evokes a creamy chocolate-hazelnut blend before developing a pleasantly mild scent of hazelnut and cocoa. Application Scoop out a small amount of pomade and rub it thoroughly between your palms. Distribute it evenly through dry or slightly damp hair, then shape the desired hairstyle with your fingers, a comb or a hairbrush. For the strongest hold and a completely matte finish, apply the pomade to dry hair. Using it in slightly damp hair makes the product easier to distribute and creates a more relaxed style with slightly less hold. Washout Thanks to its water-based formula, HEY JOE! Genuine Hair Pomade Matte is considerably easier to remove than traditional oil-based pomades. Warm water rinses out a large proportion of the product, while a mild shampoo is recommended for complete cleansing. The Packaging The pomade is packaged in a durable silver-coloured metal tin with a practical screw-top lid. Its distinctive alligator illustration gives it the characteristic HEY JOE! appearance. Packaged in a durable metal tin with a screw-top lid. Vegan and free from added colourants. Made in Spain. Contents: 100 g (3.5 oz.) Ingredients: Aqua Theobroma Cacao (Cocoa) Seed Butter Ceteareth-25 Hydrogenated Microcrystalline Wax Parfum Phenoxyethanol VP/VA Copolymer Petrolatum Methylparaben Ethylparaben Citric Acid

Uppercut Deluxe Matte Pomade – Medium Hold and Crème Brûlée Scent Water-based cream pomade with a medium, flexible hold and naturally matte finish. Its soft, creamy formula distributes effortlessly through the hair, adds texture and washes out without difficulty. Finished with an unmistakably sweet crème brûlée scent of vanilla and caramelised sugar. Made in Australia. Uppercut Deluxe Matte Pomade is a modern styling cream for natural hairstyles without visible shine. It combines the effortless application of a soft cream pomade with reliable control and a polished matte finish. Its smooth consistency makes it easy to scoop from the tin, spread between the palms and distribute evenly through the hair. The result is a flexible hairstyle with texture and definition that does not feel unnecessarily heavy or sticky. Medium, Flexible Hold Uppercut Matte Pomade provides a medium, flexible hold. It keeps the hairstyle reliably controlled without immediately making the hair hard or rigid. The hold can be built gradually by applying several small amounts. At the same time, the style remains workable and can be reshaped throughout the day with your fingers or a comb. Naturally Matte Finish The formula creates a naturally matte finish without the pronounced shine of traditional pomades. It gives the hair definition and texture while maintaining a well-groomed appearance without making it look artificially dry. For the most matte result and strongest hold, apply the pomade to completely dry hair. Ideal for Classic and Modern Hairstyles Uppercut Deluxe Matte Pomade is particularly suitable for: Textured short hairstyles Quiffs and relaxed pompadours Side parts with a matte finish Modern business hairstyles Messy styles and natural everyday looks Short to medium-length hair Consistency and Styling The pomade has a soft, creamy consistency and is exceptionally easy to apply. Even a small amount distributes evenly through the hair and provides noticeable texture and control. Its straightforward application makes it suitable for both experienced pomade users and beginners who prefer a natural, matte style. The Crème Brûlée Scent The fragrance is one of the unmistakable features of Uppercut Matte Pomade. Creamy vanilla meets the warm sweetness of caramelised sugar, creating an aroma reminiscent of freshly prepared crème brûlée. Subtle nuances of cinnamon, citrus peel and almond add further depth to the sweet composition. The fragrance remains pleasantly noticeable in the hair without dominating your styling routine. Application Scoop out a small amount of pomade and rub it thoroughly between your palms. Distribute it evenly through dry or slightly damp hair, then shape the desired hairstyle with your fingers or a comb. For the strongest hold and most matte finish, apply the pomade to dry hair. Using it in slightly damp hair makes the product particularly easy to distribute and creates a more relaxed style with slightly less hold. Apply additional small amounts gradually for greater control, texture or volume. Washout Thanks to its water-based formula, Uppercut Deluxe Matte Pomade is considerably easier to remove than traditional oil-based pomades. Warm water rinses out a large proportion of the product, while a mild shampoo is recommended for complete cleansing. Packaged in an aluminium tin with a screw-top lid. Made in Australia. Contents: 100 g (3.5 oz.) Ingredients: Aqua Glycerin Stearic Acid Hydrogenated Castor Oil Microcrystalline Wax Dimethicone Candelilla Cera VP/VA Copolymer PVP Phenoxyethanol Polyacrylamide C13-14 Isoparaffin Laureth-7 Sodium Stearoyl Glutamate Parfum Caramel Tetrasodium EDTA

Reuzel Clay Matte Pomade 35 g – Medium Hold and Matte Finish Creamy, water-based clay pomade in a convenient travel size. Gives the hair medium, flexible hold, grippy texture and a naturally matte finish. Easy to apply and simple to wash out. With kaolin, beeswax, aloe vera, vitamin E and botanical extracts. Features a mild mint-chocolate fragrance. Developed by Schorem Barbers in Rotterdam and made in the USA. The Reuzel Clay Matte Pomade 35 g is a modern styling paste for natural, textured hairstyles without visible shine. Its soft, creamy consistency is easy to scoop from the tin, spread between the palms and work evenly through the hair. The convenient 35 g tin is ideal for trying the product, travelling or keeping in a toiletry bag. Despite its compact size, it offers all the styling benefits of the regular Reuzel Clay Matte Pomade. Medium Hold with a Natural Matte Effect Clay Matte Pomade provides reliable medium hold while adding structure, definition and grip. Its matte finish looks natural and well groomed without giving the hairstyle an artificial or overly styled appearance. The hair remains flexible and can be reshaped throughout the day using the fingers or a comb. This makes the pomade suitable for both clearly defined hairstyles and relaxed, textured looks. For Classic and Contemporary Hairstyles Reuzel Clay Matte Pomade is particularly suitable for: Textured crops and modern short hairstyles Quiffs and relaxed pompadours Side parts with a natural finish Messy and undone styles Matte business and casual hairstyles Fine to normal hair Short to medium-length hairstyles Kaolin and Conditioning Ingredients Kaolin gives the hair additional grip and supports the matte finish. Beeswax provides flexible control, while mineral oil and other conditioning ingredients help keep the hair manageable. The formula also contains aloe vera, vitamin E and botanical extracts of witch hazel, rosemary, nettle and horsetail. This helps the hair feel pleasantly conditioned rather than unnecessarily dry despite the matte texture. Mild Mint-Chocolate Fragrance The signature fragrance is reminiscent of fresh mint and chocolate. This pleasantly mild composition is noticeable during styling before settling into a subtle background note. Iconic Reuzel Design The pomade comes in a flat beige-and-blue aluminium tin featuring the iconic Reuzel pig and nostalgic ornamentation. The pig refers to the origins of traditional pomades, which were once made partly from animal fats. The name “Reuzel” means “lard” in Dutch. Directions Rub a small amount thoroughly between the palms and work it evenly through dry or slightly damp hair. Style as desired using the fingers, a comb or a brush. For maximum hold, texture and the mattest finish, apply to completely dry hair. Application to slightly damp hair makes the pomade easier to distribute and creates a smoother result. Tip: Begin with a small amount and gradually add more product if required. This keeps the hair flexible and prevents an overloaded appearance. Washout Thanks to its water-based formula, Reuzel Clay Matte Pomade washes out considerably more easily than traditional oil-based pomades. A mild shampoo is recommended to remove all residue thoroughly. Packaged in a flat beige-and-blue aluminium tin with a screw-top lid. Convenient travel and trial size. Developed by Schorem Barbers in Rotterdam. Made in the USA. Content: 35 g (1.3 oz.) Ingredients: Aqua Cera Alba (Beeswax) Tribehenin Cetyl Alcohol Stearyl Alcohol Bis-Diglyceryl Polyacyladipate-2 Paraffinum Liquidum (Mineral Oil) Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer PEG-40 Hydrogenated Castor Oil Sodium Polyacryloyldimethyl Taurate Kaolin Ceteareth-25 Caprylic/Capric Triglyceride Hamamelis Virginiana (Witch Hazel) Leaf Extract Rosmarinus Officinalis (Rosemary) Leaf Extract Urtica Dioica (Nettle) Extract Equisetum Arvense Extract Aloe Barbadensis (Aloe Vera) Leaf Juice Tocopheryl Acetate (Vitamin E) Hydrolyzed Quinoa Fragrance (Parfum) Phenoxyethanol Caprylyl Glycol Sorbic Acid Aminomethyl Propanol Caramel Hydrogenated Polydecene Trideceth-10 Benzyl Benzoate Limonene

Lightweight Matte Hair Cream for Natural Styles & Added Fullness Water-based styling cream with light hold and a natural matte finish. Adds texture, grip, and the appearance of fuller hair without weighing it down. Ideal for fine or thinning hair. Features a refined woody fragrance with subtle tobacco notes. Easy to wash out. The Uppercut Deluxe Easy Hold is the lightest styling product in the Uppercut range and was created for those who prefer a natural, effortless look. Rather than locking the hair into place, it provides light control, natural texture, and flexible styling with a relaxed finish. Its smooth, creamy consistency makes application exceptionally easy and allows the product to distribute evenly throughout the hair. Suitable for virtually all hair types and lengths, Easy Hold performs particularly well in fine or thinner hair, where it adds texture and creates the appearance of greater fullness without leaving the hair sticky, greasy, or obviously styled. In the hair, Easy Hold delivers a natural-looking finish with light hold and a matte appearance. The hairstyle remains flexible and easy to restyle throughout the day. This makes it an excellent choice for textured hairstyles, Bro Flow, relaxed side parts, casual styles, and any look that benefits from natural movement rather than rigid control. The fragrance is subtle yet distinctive, combining woody notes with a touch of freshness and a gentle sweetness reminiscent of tobacco leaves. Modern, sophisticated, and never overpowering. Despite containing styling waxes and performance ingredients, Easy Hold remains exceptionally lightweight and rinses out easily thanks to its water-based formula. How to Use: Work a small amount between your palms and apply evenly to dry or slightly damp hair. Style using your hands, a comb, or a brush. For additional texture and volume, apply to towel-dried hair before styling. Packed in a black tin with a screw-top lid and ivory-colored trim Made in Australia Content: 90 g (3.1 oz) Ingredients: Aqua Stearic Acid Hydrogenated Castor Oil Cyclomethicone Microcrystalline Wax Glycerin Copernicia Cerifera Cera Cyclotetrasiloxane PVP Phenoxyethanol Cyprylyl Glycol Polyacrylamide C13-14 Isoparaffin Laureth-7 Sodium Stearoyl Glutamate Parfum Limonene Alpha-Isomethyl Ionone Sodium Hydroxide Tetrasodium EDTA CI 77499 / Iron Oxide

Reuzel Extreme Hold Matte Pomade 35 g – Maximum Hold in Travel Size The strongest pomade in the Reuzel range, presented in a convenient 35 g tin. Provides extreme hold, plenty of volume and a shine-free matte finish. Its water-based formula washes out easily and features a subtle, sweet rum fragrance. Ideal for trying the product, travelling and restyling on the go. Made in the USA. The Reuzel Extreme Hold Matte Pomade was developed for hairstyles that require maximum control, plenty of texture and a naturally matte finish. Despite its exceptional holding power, it has a surprisingly creamy consistency and can be scooped from the tin without much effort. The compact 35 g tin fits easily into a toiletry bag or hand luggage. This makes it ideal for trying the product, travelling, festivals or keeping as a backup for restyling throughout the day. Reuzel’s Strongest Hold The pomade’s distinctive tackiness becomes noticeable as soon as it is rubbed between the hands. This powerful grip provides immediate foundational hold and makes it possible to create voluminous, textured hairstyles that remain reliably in shape for many hours. Compared with Reuzel Clay Matte Pomade, Fiber Pomade or Matte Styling Paste, Extreme Hold provides noticeably more control. It is therefore particularly suitable for thick, dense or unruly hair. Completely Matte Finish with Plenty of Volume Reuzel Extreme Hold gives the hair a natural, shine-free finish. The hair looks grippy and textured without appearing greasy or glossy. The pomade is particularly suitable for: textured crops and modern short hairstyles voluminous quiffs and pompadours messy and out-of-bed styles matte side parts and business hairstyles thick, coarse or unruly hair hairstyles requiring maximum hold and a natural appearance Creamy Consistency and Powerful Grip The white pomade is easy to scoop and spread between the palms. However, it develops a noticeably strong grip as it is worked through the hair. For the most even distribution, begin with a small amount and build the product gradually. The hold becomes firmer as the pomade sets. Minor adjustments can still be made with the fingers or a comb. For more extensive restyling, lightly dampen the hair with water. Conditioning Waxes and Botanical Extracts Alongside modern styling ingredients, the formula contains beeswax, lanolin wax, carnauba wax, glycerin and hydrogenated castor oil. It is complemented by botanical extracts of witch hazel, horsetail, rosemary and nettle. This combination helps prevent the hair from feeling unnecessarily dry or brittle despite the exceptional holding power. Fragrance Extreme Hold Matte Pomade features a subtle, sweet rum fragrance. It is considerably more understated than many other Reuzel scents and remains pleasantly discreet in the hair. How to Use Scoop out a small amount and rub it thoroughly between the palms. Distribute it evenly from the roots to the ends, then create the desired hairstyle with the fingers, a comb or a brush. Add more product gradually for additional hold and texture. As the pomade begins to set in the hair, style it without waiting too long. Tip: Apply to completely dry hair for maximum hold and the mattest finish. Applying it to slightly damp hair makes distribution easier and produces a somewhat softer result. Washout Thanks to its water-based formula, Reuzel Extreme Hold Matte Pomade is considerably easier to remove than traditional oil-based heavy-hold pomades. For thorough cleansing, use warm water together with a mild shampoo. Packaged in a small aluminium tin featuring the iconic Reuzel pig and baroque ornamentation. Ideal for trying the product and for travelling. Developed and tested by Schorem Barbers in Rotterdam. Made in the USA. Content: 35 g (1.3 oz.) Ingredients: Water (Aqua) Cera Alba (Beeswax) PVP Lanolin Wax Bis-Diglyceryl Polyacyladipate-2 Petrolatum Propylene Glycol Cetyl Alcohol Stearyl Alcohol Ceteareth-25 PEG-40 Hydrogenated Castor Oil PPG-20 Methyl Glucose Ether Tribehenin VP/Methacrylamide/Vinyl Imidazole Copolymer Copernicia Cerifera (Carnauba) Wax Fragrance (Parfum) PEG-8 Beeswax Equisetum Arvense Extract Glycerin Hamamelis Virginiana (Witch Hazel) Leaf Extract Rosmarinus Officinalis Leaf Extract Urtica Dioica (Nettle) Extract Coumarin Limonene Linalool Caprylyl Glycol Phenoxyethanol Sorbic Acid

Matt finish and the popular Suavecito Original fragrance Suavecito Matte Pomade with a matte finish, medium to firm hold and the cologny, masculine scent of the Suavecito Original Pomade. Made in the USA The absolute iconic pomade from the USA. The trademark of Suavecito, the combing skeleton, is now familiar to anyone who deals with pomade. As a sponsor for ice hockey teams or special editions for well-known rock 'n' roll bands, Suavecito is really polular, not only in the world of styling products. Medium to firm, modern, waterbased styling pomade, for a naturally matt look. The Suavecito Matt Pomade is very easy to use. Their soft and creamy texture allows an easy application into the hair. It offers a nice structured style and stays flexible. For restyling a little bit of water is needed, on the comb or hands to reactivate the pomade. The scent is fresh and masculin like the Suavecito Original. Made in the USA Packed in a plastic tin. Content: 113g (3 oz.)   Ingredients: Water Cetearyl Alcohol PEG-40 Hydrogenated Castor Oil PVP Glyceryl Stearate PEG-100 Stearate Glycerin Ozocerites Theobroma Cacao Seed Butter C20-40 Alcohols Lavandula Hybrida Oil Dimethicone Phenyl Trimethicone Trimethylsiloxysilicate Dimethiconol Sodium Benzoate Perfume

Reuzel Matte Styling Paste – Flexible Hold and a Naturally Matte Finish Light to medium-hold water-based styling paste for natural hairstyles without shine. Exceptionally creamy, easy to apply and flexible enough to restyle throughout the day. With a fresh, slightly tart apple fragrance. Made in the USA. The Reuzel Matte Styling Paste is a modern, water-based hair paste for relaxed hairstyles with a naturally matte finish. Its soft, creamy consistency makes application particularly comfortable and allows the product to spread effortlessly through the hair. The styling paste adds definition and provides a light to medium, flexible hold. The hair remains movable, does not feel unnecessarily weighed down and can be reshaped with the fingers throughout the day. Naturally Matte Finish The paste creates a natural-looking finish without visible shine. This makes Reuzel Matte Styling Paste ideal for modern, relaxed styles that look controlled without appearing obviously overstyled. It works particularly well in short to medium-length hair and for hairstyles where natural texture, movement and a well-groomed matte appearance are the main priorities. More Flexible Than a Traditional Clay Compared with the Reuzel Clay Matte Pomade, the Styling Paste provides a lighter and more flexible hold. Its creamier texture makes it particularly suitable for relaxed hairstyles and anyone who does not want the firm, dry feeling of a traditional clay. Within Reuzel’s range of matte styling products, it offers a lighter hold than the Clay Matte Pomade and the Reuzel Extreme Hold Matte Pomade. Botanical Extracts and Conditioning Ingredients Alongside modern styling ingredients, the formula contains beeswax, glycerin and vitamin E, as well as botanical extracts of witch hazel, nettle, horsetail and rosemary. These ingredients help the hair retain a comfortable, manageable feel despite the matte finish. Fragrance The styling paste has a fresh, slightly tart apple fragrance. It smells clean and invigorating without overwhelming the hair with a heavy scent. Ideal for: natural, matte short hairstyles relaxed textured and messy styles soft quiffs and modern business looks short to medium-length hair flexible hairstyles without a rigid feel anyone who finds a firm clay too strong How to Use Dispense a small amount into the palms and rub evenly between the hands. Work the paste through dry or slightly damp hair, then shape the desired hairstyle with the fingers or a comb. For the mattest finish and maximum texture, apply to dry hair. Applying it to slightly damp hair makes distribution especially easy and creates a softer result. Add more product gradually if additional hold is required. Washout Thanks to its water-based formula, Reuzel Matte Styling Paste washes out without difficulty. A mild shampoo is recommended to remove all remaining residue thoroughly. Packaged in a plastic tube with a flip-top cap. Made in the USA. Content: 100 ml (3.38 fl. oz.) Ingredients: Water / Aqua Cera Alba Bis-Diglyceryl Polyacyladipate-2 Cetyl Alcohol Stearyl Alcohol Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer Ceteareth-20 PEG-40 Hydrogenated Castor Oil Tribehenin Caprylic/Capric Triglyceride Equisetum Arvense Extract Ethylhexylglycerin Glycerin Hamamelis Virginiana Leaf Extract Hydrogenated Polydecene Paraffinum Liquidum PPG-12 Dimethicone Rosmarinus Officinalis Leaf Extract Sodium Polyacryloyldimethyl Taurate Tocopherol Urtica Dioica Leaf Extract Trideceth-10 Coumarin Parfum Limonene Linalool Phenoxyethanol Aminomethyl Propanol

Reuzel Grooming Cream – Light Hold and Natural Shine Water-based styling cream with a light, flexible hold and natural shine. It gives the hair smoothness and control without making it feel heavy or visibly overstyled. Ideal for relaxed hairstyles, natural looks and as a pre-styler before blow-drying. Finished with a fresh, slightly tart apple fragrance. Made in the USA. Reuzel Grooming Cream is a modern water-based styling cream for hairstyles that should remain natural, relaxed and movable. It provides greater control than a traditional hair cream while remaining lighter and more flexible than most pomades. After application, the cream develops slightly more stability within a short time. However, the hair remains smooth, flexible and easy to restyle throughout the day with your fingers, a comb or a hairbrush. Light, Flexible Hold Reuzel Grooming Cream provides a light, natural-looking hold. It binds individual hairs together, smooths flyaways and gives the hairstyle a polished shape without allowing the hair to harden. This makes it particularly suitable for hairstyles that should appear controlled while retaining their natural movement. Apply several small amounts gradually if greater hold is required. Natural Shine and a Polished Finish The creamy formula gives the hair a natural, healthy-looking shine. Its finish appears well groomed without creating a pronounced wet look or a greasy appearance. Beeswax, glycerin and fatty alcohols support smooth application and help the hair remain comfortably manageable. Ideal for Relaxed and Natural Hairstyles Reuzel Grooming Cream is particularly suitable for: Relaxed slick backs and side parts Natural business hairstyles Bro-flow and medium-length styles Relaxed quiffs and softly flowing hairstyles Smoothing flyaways Creating a polished look without visible styling product As a lightweight pre-styler before blow-drying Ideal as a Pre-Styler Grooming Cream works exceptionally well as a pre-styler. Applied to towel-dried hair, it supports shaping during blow-drying and gives the hairstyle a light foundation of hold. Use a comb or brush to guide the hair in the desired direction, then blow-dry it into shape. For additional control, apply another small amount of Grooming Cream or a different styling product after the hair has dried. Consistency and Styling The product has a soft, smooth consistency reminiscent of a slightly firmer traditional hair cream. It is easy to dispense, spreads effortlessly between the palms and distributes evenly through the hair. Only a small amount is required for light hold and a particularly natural finish. Additional product can be applied gradually to longer or thicker hair. The Scent The fragrance is fresh, clean and pleasantly fruity. A crisp apple note has a slightly tart quality that gives the styling cream a modern and invigorating character. The scent remains subtly noticeable in the hair, making the product ideal for everyday use. Application Dispense a small amount of Grooming Cream into your palms and spread it thoroughly. Work it evenly through dry or towel-dried hair. For natural, relaxed hairstyles with slightly greater control, apply the cream to dry hair. When using it as a pre-styler, work the product through towel-dried hair before shaping it with a comb, brush and hairdryer. Washout Thanks to its water-based formula, Reuzel Grooming Cream is considerably easier to remove than traditional oil-based pomades. Warm water rinses out a large proportion of the product, while a mild shampoo is recommended for complete cleansing. Packaged in a plastic tube with a practical flip-top cap. Made in the USA. Contents: 100 ml Ingredients: Aqua Cera Alba Cetyl Alcohol Glycerin Stearyl Alcohol PEG-40 Hydrogenated Castor Oil VP/VA Copolymer Ceteareth-20 Parfum Acrylates/C10-30 Alkyl Acrylate Crosspolymer Dipentaerythrityl Hexacaprylate/Hexacaprate Equisetum Arvense Extract Hamamelis Virginiana Leaf Extract Rosmarinus Officinalis Leaf Extract Tridecyl Stearate Tridecyl Trimellitate Urtica Dioica Extract Coumarin Limonene Linalool Caprylyl Glycol Phenoxyethanol Sorbic Acid Aminomethyl Propanol

Lockhart’s Paradox Pomade – Flexible Hold with a Classic Pomade Feel A water-based pomade with medium-to-firm, flexible hold and a polished medium shine. Lockhart’s Paradox combines modern washability with the smooth styling experience of a traditional pomade. Shea butter, avocado oil, glycerin and rosemary extract complement the formula. Finished with the fresh and soapy “Aqua di Goon” fragrance of sea salt, jasmine, rosemary, cedarwood and patchouli. Handmade in Michigan, USA. Lockhart’s Paradox Pomade combines two qualities that may initially appear contradictory: the easy application and washability of a modern water-based pomade with the smoothness and flexible combability of a traditional wax pomade. The formula combines modern styling ingredients with beeswax, shea butter, avocado oil, glycerin and rosemary extract. Bergamot, lime and clove oils complement the formula. This makes Paradox feel less gel-like and considerably smoother during application than many traditional water-based gel pomades. Hold, shine and finish Hold: medium to firm Shine: medium Finish: polished, flexible and controlled Fragrance: sea salt, jasmine, rosemary, cedarwood and patchouli Classic pomade feel meets modern washability The soft, smooth consistency makes application particularly comfortable. Paradox can be scooped from the jar with very little resistance, distributed quickly between the palms and worked evenly through the hair. The styling experience is closer to that of a traditional pomade than a firm hair gel. The formula provides enough time to shape the hairstyle carefully using a comb or brush before the pomade gradually sets and develops additional stability. The hairstyle remains flexible and can be reshaped throughout the day using your fingers or a comb. It does not create a hard, brittle gel-like shell around the hair. Flexible hold and reliable control The medium-to-firm hold is suitable for both classic pomade hairstyles and modern, controlled looks. The strength can be built up gradually by applying several small amounts of product. Paradox provides enough control for clean contours and a uniform shape while preserving natural movement. The hair does not feel unnecessarily rigid after styling and remains pleasantly combable. Suitable for Lockhart’s Paradox Pomade is particularly suitable for short to medium-length hair and works well with normal to thick hair. It is ideal for anyone seeking classic pomade styling with modern washability. Side parts: for clean comb lines and a polished finish Slick backs: for a smooth, controlled shape Pompadours and quiffs: for flexible volume and reliable hold Business styles: for classic control with medium shine Modern hairstyles: for flexible shape and natural movement Shine and finish The shine initially appears slightly stronger immediately after application. As the day progresses, it develops into a natural medium shine that gives the hairstyle a polished appearance without looking excessively glossy or greasy. The result sits between the stronger shine of a traditional pomade and the more understated finish of modern styling creams. The fragrance – Aqua di Goon The “Aqua di Goon” fragrance is a fresh, modern composition with a clean, soapy and subtly marine character. It is reminiscent of a sporty yet sophisticated men’s fragrance, combining aquatic freshness with aromatic herbs, floral accents and warm woods. Top notes: jasmine and rosemary Heart note: sea salt Base notes: cedarwood, patchouli and rose The fragrance smells fresh, polished and modern. It remains pleasantly noticeable in the hair without becoming overpowering. How to use Scoop a small amount of Paradox Pomade from the jar and rub it thoroughly between your palms. Distribute evenly through slightly damp or dry hair from the roots to the ends. When applied to slightly damp hair, the pomade distributes especially smoothly and creates a sleek, classic finish with slightly more shine. Applying it to dry hair provides greater texture, definition and control. Shape the hair as desired using a comb or brush. For additional hold, gradually apply more product in small amounts. The hairstyle can be reshaped throughout the day using your fingers or a comb. Washing out Thanks to its water-based formula, Lockhart’s Paradox washes out considerably more easily than a traditional oil-based pomade. Warm water and shampoo are recommended for complete removal. Presented in a plastic jar with an aluminium screw-top lid. Handmade in Michigan, USA. Contents: 96 g (3.4 oz.) Ingredients: Aqua Ceteareth-20 PEG-40 Hydrogenated Castor Oil Cera Alba (Beeswax) Phenoxyethanol Acrylates C10-30 Alkyl Methacrylate Copolymer Sorbic Acid Butyrospermum Parkii (Shea) Butter Persea Gratissima (Avocado) Oil Glycerin Rosmarinus Officinalis Leaf Extract Citrus Bergamia Oil Citrus Aurantifolia Oil Eugenia Caryophyllus Flower Oil

Lockhart’s Anti-Gravity – Weightless Matte Paste for Maximum Volume and Texture A water-based styling paste with firm, buildable hold, exceptional volume and a completely matte finish. Lockhart’s Anti-Gravity combines the strong grip of a texture clay with the smooth application of a creamy paste. Ideal for textured hairstyles, quiffs, crop styles and controlled messy looks. Finished with a mild fragrance of bergamot, spices and sandalwood. Handmade in Michigan, USA. Lockhart’s Anti-Gravity Matte Paste was developed for loose, textured hairstyles requiring plenty of volume without making the hair feel heavy or overloaded. It adds immediate grip, separation and definition while preserving a natural, lightweight appearance. The formula combines the styling strength of a firm texture clay with the easier application of a creamy paste. Kaolin, bentonite and silica create a dry, matte texture, while beeswax and microcrystalline wax provide reliable yet flexible control. Hold, shine and finish Hold: firm and buildable Shine: completely matte Finish: dry, lightweight and highly textured Fragrance: bergamot, spices, woods and sandalwood Maximum volume without heavy buildup The light grey paste has a soft, creamy consistency and can be scooped from the jar without effort. It distributes easily between the palms and can then be worked evenly through the hair. Once applied, Anti-Gravity develops noticeable grip and creates the appearance of fuller, more voluminous hair. The hairstyle gains texture and control without the heavy, greasy feeling associated with traditional oil-based pomades. The hold can be built gradually. Begin with a small amount, distribute it thoroughly and only apply more product when additional strength is required. Excessive application can make the hold extremely strong and the hair more difficult to reshape. Suitable for Lockhart’s Anti-Gravity is particularly suitable for short to medium-length hair and works especially well with fine, normal and thick hair requiring additional grip and volume. Textured hairstyles: for definition, separation and visible structure Quiffs and crop styles: for volume and reliable control Messy looks: for deliberate disorder with flexible hold Out-of-bed styles: for natural movement and a completely matte finish Fine hair: for additional grip and the appearance of greater fullness Anti-Gravity was not designed primarily for precise comb lines or sleek, traditional pomade hairstyles. Its strengths are dry texture, volume and modern styles shaped with the fingers or a wide-tooth styling comb. Firm yet flexible control Despite its powerful grip, Anti-Gravity does not set into a completely hard, brittle shell. The hair retains a degree of flexibility and can be reshaped with the fingers throughout the day. The dry finish makes it feel as though very little product is present in the hair, while the hairstyle remains controlled and visibly textured. The fragrance The fragrance of Lockhart’s Anti-Gravity is mild, spicy, woody and fresh. Bergamot and bright citrus notes open the composition, followed by aromatic peppers, green accords and vetiver. Patchouli, sandalwood, amber and ambroxan create a warm, modern base. Top notes: bergamot, elemi resin, Sichuan pepper and lemon verbena Heart notes: pink pepper, vetiver, violet leaf and green accords Base notes: patchouli, ambroxan, sandalwood and amber The fragrance is most noticeable during application and becomes very subtle once the product is in the hair. How to use Scoop a small amount of Anti-Gravity from the jar and rub it thoroughly between your palms until the paste is evenly distributed. Work it through dry or slightly damp hair from the back towards the front, ensuring even coverage from the roots to the ends. For maximum volume, apply a small amount to towel-dried hair and blow-dry it into shape. Allow the product to set before adding another small amount if more hold or texture is required. For the driest and most matte result, finish by applying a small amount to completely dry hair. Shape the hairstyle using your fingers or a wide-tooth texture comb. Washing out Thanks to its water-based formula, Lockhart’s Anti-Gravity washes out more easily than a traditional oil-based pomade. Due to its wax and clay content, warm water and shampoo are recommended for complete removal. Presented in a plastic jar with an aluminium screw-top lid. Handmade in Michigan, USA. Contents: 105 g (3.7 oz.) Ingredients: Aqua Kaolin Ceteareth-20 Bentonite Cera Alba PEG-40 Hydrogenated Castor Oil Microcrystalline Wax PEG-7 Glyceryl Monococoate Silica Polysorbate-20 Acrylates C10-30 Alkyl Methacrylate Copolymer Parfum Cocos Nucifera Oil Phenoxyethanol Sorbic Acid Glycerin Cucumis Sativus Fruit Extract Rosmarinus Officinalis Leaf Extract Citrus Limon Oil Citrus Aurantifolia Oil Citrus Paradisi Oil Citrus Bergamia Oil Cymbopogon Nardus Oil Eugenia Caryophyllus Flower Oil

HEY JOE! Classic Gold Pomade – Medium Hold and Natural Shine Golden water-based pomade with a medium, flexible hold and natural shine. Its soft formula distributes effortlessly through the hair, remains restylable and washes out without difficulty. Finished with a modern, fresh and subtly spicy scent reminiscent of an elegant aftershave. Packaged in a bronze-coloured metal tin featuring HEY JOE!'s distinctive alligator design. Made in Spain. With HEY JOE! Classic Gold Pomade, the Spanish cult brand presents its modern interpretation of a traditional water-based pomade. It combines reliable styling control with comfortable flexibility and a polished finish. The bronze-coloured metal tin with its screw-top lid immediately conveys a refined, sophisticated character. A stylishly dressed alligator wearing a top hat perfectly reflects the pomade's classic gentleman aesthetic. Medium Hold with Flexible Control Classic Gold Pomade provides a medium, flexible hold. After application, the formula requires a few minutes to develop its full strength. The hairstyle then remains controlled without immediately becoming hard or unnaturally rigid. The hair can be reshaped throughout the day with a comb or your fingers. Additional small amounts can be applied gradually for greater hold without unnecessarily weighing down the hair. Natural Shine and a Polished Finish The golden gel pomade gives the hair a natural, light to medium shine. The finish appears polished and elegant without looking excessively wet or greasy. This makes Classic Gold suitable for both traditional pomade hairstyles and modern, controlled everyday looks. Ideal for Classic and Modern Hairstyles HEY JOE! Classic Gold Pomade is particularly suitable for: Pompadours and classic quiffs Slick backs and side parts Executive contours Polished business hairstyles Defined short hairstyles Flexible everyday styles with natural shine Consistency and Styling The pomade has a pleasantly soft consistency and can be scooped from the tin with virtually no resistance. It spreads effortlessly between the palms and can then be distributed evenly through the hair. Applying it to slightly damp hair makes the product particularly easy to distribute and creates a stronger shine. For increased hold and a more natural finish, apply it to dry hair. The Scent The fragrance is modern, masculine and pleasantly elegant. Fresh notes combine with a subtle spiciness reminiscent of a high-quality classic aftershave. The composition remains pleasantly noticeable in the hair without becoming overpowering, making it suitable for both everyday wear and special occasions. Application Depending on your hair length, scoop out approximately one or two fingertips of pomade and rub it thoroughly between your palms. Distribute it evenly through dry or slightly damp hair, then shape the desired hairstyle with your fingers or a comb. A hairbrush can be used to create additional texture and volume. Apply further small amounts gradually if more control is required. Washout Thanks to its water-based formula, HEY JOE! Classic Gold Pomade is considerably easier to remove than traditional oil-based pomades. Warm water rinses out a large proportion of the product, while a mild shampoo is recommended for complete cleansing. The Packaging The golden pomade is packaged in a durable bronze-coloured metal tin with a practical screw-top lid. Its distinctive top-hat-wearing alligator gives it an elegant and unmistakable HEY JOE! appearance. Packaged in a durable metal tin with a screw-top lid. Made in Spain. Contents: 100 ml Ingredients: Aqua Ceteareth-25 PEG-7 Glyceryl Cocoate Propylene Glycol Polysorbate 80 Parfum Phenoxyethanol Citric Acid Sodium Benzoate Potassium Sorbate Caramel Coumarin Limonene Linalool Alpha-Isomethyl Ionone Benzyl Salicylate Citral

The new water-based cult pomade from the USA The Prospectors WATER BASED Pomade "GOLD RUSH" is a medium-strength, water-based pomade with a tart, masculine scent. Made in the USA. The absolute cult pomade from the USA. The trademark of Prospectors are the lovingly embossed cans, which everyone who deals a little with pomade knows by now. Particularly noteworthy is the processed hemp oil, which ensures a healthy shine and cares for both the hair and the scalp. The Prospectors WATER BASED Pomade "GOLD RUSH" gives a first-class, medium hold and the malleability of a classic pomade. The gloss is in the middle area but becomes a little duller during the day. The scent is beautifully tart, masculine and reminiscent of the famous "Florida Water".   The typical gel grooves in the hair are alien to the Prospectors WATER BASED Pomade "GOLD RUSH". It works best on short or medium length, thin to normal hair. With her it is fun to try out all possible hairstyles without regrets. Be it slickback hairstyles in the style of the 1930-40s, an Elvis-Tolle or other popular hairstyles of the 1950s, such as a flat top, ducktail or pomp. It's even perfect for modern hair effects like spikes.  The pomade is packaged in a beautifully embossed tin can. Made in the USA. Content: 113 g / Content: 4 oz Ingredients: Water Ceteareth-25 Glycerin PEG-40 Hydrogenated Castor Oil PEG-7 Glyceryl Cocoate Fragrance Dimethicone Silicia Disiloxanes Cannabis Sativa Seed Oil Sodium Benzoate Diazolidinyl urea Iodopropynyl butyl carbamate Brown 1 Caramel Yellow 5

The new water-based cult pomade from the USA The Prospectors WATER BASED Pomade "IRON ORE" is a firm, water-based pomade with a tart, masculine scent. Made in the USA. The absolute cult pomade from the USA. The trademark of Prospectors are the lovingly embossed cans, which everyone who deals a little with pomade knows by now. Particularly noteworthy is the processed hemp oil, which ensures a healthy shine and cares for both the hair and the scalp. The Prospectors WATER BASED Pomade "IRON ORE" gives a first-class, firm hold and the malleability of a classic pomade. The gloss is in the middle range and becomes a little duller during the day. The scent is nice and tart, masculine, reminiscent of a modern aftershave and not as fruity or sweet as you know from many other water-based pomades. The typical gel grooves in the hair are alien to the Prospectors WATER BASED Pomade "IRON ORE". It works best on short or medium long, thin to normal hair. With this Pomade it is fun to try out all possible hairstyles without regrets. Be it slickback hairstyle in the style of the 1930s to 1940s, an Elvis-Pompadour or other popular hairstyles of the 1950s, such as a flat top, ducktail or quiff. It's even perfect for modern hair effects like spikes.   The pomade is packaged in a beautifully embossed tin can. Produced den USA. Content: 113 g / 4 oz   Ingredients: Water Ceteareth-25 Glycerin PEG-40 Hydrogenated Castor Oil PEG-7 Glyceryl Cocoate Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer Fragrance Dimethicone Silica Disiloxante Cannabis Sativa Seed Oil Aminomethyl Propanol Sodium Benzoate Diazolidinyl Urea Iodopropynyl Butylcarbamate Caramel Red 33

Prospectors Coal Mine Matte Pomade – Medium Hold and a Natural Matte Finish A modern water-based matte pomade with medium hold and a natural matte finish. Prospectors Coal Mine Matte Pomade combines the dry texture of a matte paste with the flexible combability of a traditional pomade. Formulated with bentonite, kaolin, castor oil and hemp seed oil, and finished with a rugged, masculine fragrance of earthy matcha, sharp citrus and cedarwood. Made in the USA. Prospectors Coal Mine Matte Pomade is a firm, water-based matte paste that applies and restyles like a traditional pomade. It gives the hair medium hold, natural texture and a matte finish without forming a hard gel-like shell. Bentonite and kaolin provide grip while reducing visible shine. Castor oil, hemp seed oil and petrolatum support smooth application and help prevent the hair from feeling unnecessarily dry during styling. This makes Coal Mine an ideal choice for anyone seeking the matte appearance of a modern styling paste combined with the flexible shaping of a pomade. Hold, shine and finish Hold: medium Shine: matte Finish: natural, textured and flexible Fragrance: earthy matcha, sharp citrus and cedarwood Matte finish with flexible styling Prospectors Coal Mine provides reliable medium hold while retaining the workability of a traditional pomade. The hairstyle remains flexible and can be reshaped throughout the day using your fingers or a comb. Unlike a traditional gel pomade, Coal Mine does not dry into a stiff, brittle layer. The hair remains movable and retains a natural, effortless appearance. Despite containing oils and wax-like ingredients, the pomade creates a matte finish. Bentonite and kaolin reduce visible shine while adding texture and grip. Suitable for Prospectors Coal Mine Matte Pomade is particularly suitable for short to medium-length hair but can also add control and texture to longer, relaxed hairstyles. Beach and surfer looks: for relaxed texture and natural movement Textured short hairstyles: for definition and a matte finish Quiffs and relaxed pompadours: for flexible volume and medium hold Business styles: for polished control without visible shine Longer hairstyles: for taming and defining individual sections Consistency and application The firm yet creamy pomade is easy to scoop from the tin. It quickly becomes smooth between the palms and can then be distributed evenly through the hair without excessive effort. Even a small amount provides noticeable grip and control. For an even result, begin with a minimal quantity and gradually apply additional small amounts in layers if required. The fragrance – a working day underground The fragrance of Coal Mine reflects the rugged character of a coal mine without smelling smoky or unpleasantly heavy. A slightly earthy matcha note meets sharp, fresh citrus accords and aromatic cedarwood. The result is a rugged, masculine yet fresh fragrance with green, earthy and woody facets. It remains pleasantly noticeable in the hair without becoming overpowering. How to use Scoop a small amount of Coal Mine Matte Pomade from the tin with your fingertips and rub it thoroughly between your palms. Distribute evenly through the hair from the roots to the ends, then style as desired using your fingers, a comb or a brush. For the strongest hold, maximum texture and the most matte result, apply the pomade to dry hair that has ideally been blow-dried into shape beforehand. It distributes more easily through slightly damp hair and creates a smoother, less matte finish. For additional hold or definition, gradually apply more product in small amounts. The hairstyle can be reshaped throughout the day using your fingers or a comb. Washing out Thanks to its water-based formula, Prospectors Coal Mine washes out more easily than a traditional oil-based pomade. Due to the petrolatum, oils and clays in the formula, warm water and shampoo are recommended for complete removal. Presented in a premium embossed metal tin with a slip lid. Made in the USA. Contents: 113 g (4 oz.) Ingredients: Water Ceteareth-25 Glycerin Bentonite Petrolatum VP/VA Copolymer PEG-40 Hydrogenated Castor Oil Kaolin Octyl Palmitate Ricinus Communis (Castor Seed) Oil Cannabis Sativa Seed Oil Propylene Glycol Phenoxyethanol Ethylhexylglycerin Fragrance (Parfum)