Sweet Georgia Brown Cocoanut Oil Shampoo – The Legendary Coconut Oil Shampoo with a Conditioning Effect Since 1936 A conditioning shampoo inspired by the golden age of American barbershops. Sweet Georgia Brown Cocoanut Oil Shampoo first appeared in 1936 and remained part of the Valmor range for decades. This modern revival combines mild sugar- and amino-acid-based cleansing agents with emulsified coconut oil derivatives to leave the hair clean, smooth and naturally shiny. Featuring one of the most legendary fragrances in pomade and grooming history—warm, gently sweet, spicy and lightly powdery, but expressly not coconut-scented. Free from silicones and parabens. Made in the Czech Republic in accordance with EU standards. After an absence of more than 40 years, an extraordinary piece of American hair-care history has returned. Sweet Georgia Brown Cocoanut Oil Shampoo was first offered in 1936 by the celebrated Valmor Products Company of Chicago. Alongside Sweet Georgia Brown Hair Dressing Pomade, it became one of the company’s most popular products. The shampoo appears in historical Valmor catalogues from the 1930s through the 1960s and even in the company’s final catalogue from 1981. Following the sale of Valmor to R. H. Cosmetics of New York in 1984, it disappeared from the market. The historic classic is now available once again—with a modern, exceptionally mild formula, the legendary Sweet Georgia Brown fragrance and a faithful reproduction of its iconic 1936 label. A Classic for Women and Men The historical Sweet Georgia Brown Cocoanut Oil Shampoo was already marketed to both women and men. Today’s revival is likewise suitable for almost every hair type and for anyone seeking gentle cleansing, a smooth hair feel and an exceptional fragrance in one product. The shampoo was deliberately not developed as an aggressive degreasing product. Instead, it cleanses the hair and scalp thoroughly without unnecessarily stripping away their natural oils and moisture. This makes it an excellent choice for regular washing and for hair that feels dry, dull or difficult to comb after frequent styling. The Iconic Sweet Georgia Brown Fragrance—Not a Coconut Scent The name may initially suggest otherwise, but Sweet Georgia Brown Cocoanut Oil Shampoo does not smell of coconut. The name refers to the conditioning coconut oil derivatives in the formula and to the product’s historical 1936 identity. Instead of a tropical coconut aroma, the shampoo carries the unmistakable Sweet Georgia Brown fragrance. Known since 1934, this composition has become one of the most legendary and significant fragrances in international pomade and grooming history. The fragrance combines Damask rose, lavender, lemon peel, cinnamon, clove, pine and vanilla with a warm, lightly powdery and subtly resinous base. It is gently sweet and floral, yet spicy, elegant and richly dimensional. Although it includes soft floral facets, it creates a polished, distinctive and classically masculine impression in the hair. The warm fragrance unfolds as the shampoo lathers, transforming an everyday wash into a nostalgic grooming ritual. After rinsing, it remains pleasantly and subtly noticeable in the hair. Why Is It Spelled “Cocoanut”? The word “Cocoanut” does not refer to a different type of nut and has nothing to do with cocoa. It is an older American spelling of the modern word “coconut” that remained in use in the United States during the first half of the twentieth century. Because the present label faithfully recreates the historical 1936 design, the original spelling has also been retained. It is a deliberate and authentic detail of the product’s heritage. Gentle Cleansing with Sugar- and Amino-Acid-Based Surfactants The formula uses two high-quality, mild cleansing agents: Decyl Glucoside and Sodium Cocoyl Glutamate. They remove dirt, perspiration, excess sebum and light to moderate styling residue without unnecessarily drying the hair. Decyl Glucoside is an exceptionally mild sugar-based surfactant well suited to gentle, regular cleansing. Sodium Cocoyl Glutamate is an amino-acid-based surfactant valued for its mild character and the pleasantly soft feel it leaves on the skin and hair. During application, the shampoo creates a creamy lather that distributes easily and rinses away thoroughly. After washing, the hair feels clean and conditioned rather than rough, squeaky or excessively stripped. Emulsified Coconut Oil Derivatives Instead of Heavy Pure Oil The historical product was described as an “Emulsified Cocoanut Oil Shampoo.” Emulsified means that the conditioning components derived from coconut oil are finely and stably incorporated into the formula. They are not present as a heavy layer of pure oil that would be difficult to rinse away and could leave the hair greasy or weighed down. In the modern formula, Coconut Oil Glycereth-8 Esters provide this conditioning action. They support a soft, smooth hair feel, improve manageability and help control frizz and flyaways without leaving behind a heavy greasy film. Glyceryl Oleate, glycerin and vitamin E complement the conditioning formula. After washing, the hair falls more softly, displays a natural shine and remains pleasantly mobile. The result is a light conditioning effect without the use of silicones. How the Hair Feels After Washing During testing, the result was described as smoother, less frizzy and softer falling hair. It feels conditioned and easier to comb while remaining light and free from unnecessary weight. This balanced result is particularly welcome after using pomade, clay or other styling products. The hair is cleansed but retains sufficient smoothness to be styled again easily with Hair Tonic or pomade. Key Ingredients Coconut Oil Glycereth-8 Esters: Emulsified coconut oil derivatives that support softness, manageability and natural shine. Decyl Glucoside: A mild sugar-based surfactant for the gentle cleansing of the hair and scalp. Sodium Cocoyl Glutamate: An amino-acid-based surfactant that provides a pleasantly mild skin and hair feel. Glycerin: Supports the moisture balance and helps prevent the hair from feeling excessively dry. Glyceryl Oleate: A replenishing conditioning ingredient that contributes to a soft, smooth finish. Tocopherol and Tocopheryl Acetate: Forms of vitamin E that complement the conditioning formula. Benefits at a Glance Revival of the historical Valmor Cocoanut Oil Shampoo from 1936 Available again after an absence of more than 40 years Featuring the legendary Sweet Georgia Brown fragrance dating back to 1934 Warm, gently sweet, spicy and lightly powdery scent Expressly does not smell of coconut Gentle cleansing with sugar- and amino-acid-based surfactants With conditioning, emulsified coconut oil derivatives Light conditioning effect without silicones Improves smoothness and manageability Helps control frizz and flyaways Provides natural shine without a heavy greasy film Suitable for women, men and almost every hair type Ideal for regular hair washing Removes light to moderate styling residue Free from silicones and parabens Not an Aggressive Degreasing Shampoo Sweet Georgia Brown Cocoanut Oil Shampoo was deliberately formulated as a mild, conditioning shampoo rather than a strongly stripping deep cleanser. It is suitable for regular hair washing and removes everyday impurities together with light to moderate residue from pomade and other styling products. For heavier residue or several accumulated layers of firm oil-based pomade, a second wash is recommended. Particularly stubborn pomade build-up may additionally require a dedicated degreasing or clarifying shampoo. Directions Wet the hair thoroughly with warm water. Dispense a small amount of shampoo into the palms and massage it evenly through the hair and over the scalp until a creamy lather develops. Rinse carefully with clean water. For heavier styling residue, massage in and rinse out the first application. Follow with a second, smaller amount, lather again and rinse thoroughly. The historical label recommended using the shampoo once or twice per week. Thanks to its modern, mild formula, it may also be used regularly according to the hair type, styling routine and individual requirements. The Complete Sweet Georgia Brown Grooming Routine After washing, massage a small amount of Sweet Georgia Brown Hair Tonic through the hair and over the scalp. It improves manageability, provides very light control and intensifies the iconic fragrance. For a classic hairstyle, follow with a Sweet Georgia Brown Pomade and shape the hair using a comb or brush. The Shampoo, Hair Tonic and Pomade complement one another to create a complete Sweet Georgia Brown grooming ritual. The Historical Label by Charles C. Dawson A particularly notable feature is the faithfully reproduced 1936 front label. Its design is based on the work of Charles C. Dawson, an important African American artist and graphic designer of his era and one of the defining creative figures behind Valmor’s visual identity. Dawson’s style was richly coloured, bold and highly stylised. His use of vivid colours, iconic figures and an immediately recognisable visual language anticipated design elements that would later be associated with Pop Art. The couple pictured inside the opened coconut became one of the best-known images in the historic product range. Today’s packaging preserves this extraordinary design, making the Shampoo a genuine visual as well as functional piece of American grooming history. Frequently Asked Questions Does the Shampoo smell of coconut? No. The name refers to the conditioning coconut oil derivatives and the historical product name. The Shampoo carries the warm, spicy, lightly powdery and floral Sweet Georgia Brown fragrance. Is it a shampoo and conditioner in one? The formula combines mild cleansing with conditioning coconut oil derivatives, Glyceryl Oleate, glycerin and vitamin E. This creates a smoother, more manageable hair feel with a gentle conditioning effect. Particularly dry, long or severely damaged hair may still benefit from a separate conditioner. Does the Shampoo contain silicones? No. Sweet Georgia Brown Cocoanut Oil Shampoo is silicone-free. Emulsified coconut oil derivatives and Glyceryl Oleate provide smoothness instead. Does the Shampoo contain parabens? No. The formula contains no parabens. Sodium Benzoate and Potassium Sorbate are used as preservatives. Is it suitable for daily washing? Its mild surfactants permit regular use. The ideal washing frequency nevertheless depends on the individual hair type, scalp and amount of styling product used. Does it remove oil-based pomades? It removes light to moderate pomade residue effectively. Firm oil-based pomades or several days of accumulated product may require a second wash or a dedicated clarifying shampoo. Caution For external use only. Avoid contact with the eyes. If the product enters the eyes, rinse immediately and thoroughly with clean water. Discontinue use if irritation occurs. Keep out of reach of children. Historical revival of Sweet Georgia Brown Cocoanut Oil Shampoo from 1936. With a faithfully reproduced historical front label. Suitable for women and men. Made in the Czech Republic, EU. Free from silicones and parabens. Content: 250 ml (8.45 fl. oz.) Ingredients (INCI): Aqua (Water) Decyl Glucoside Sodium Cocoyl Glutamate Glycerin Coconut Oil Glycereth-8 Esters Parfum (Fragrance) Polysorbate 20 Xanthan Gum Citric Acid Sodium Chloride Coco-Glucoside Glyceryl Oleate Sodium Benzoate Potassium Sorbate Tocopheryl Acetate Tocopherol Hydrogenated Palm Glycerides Citrate Sodium Sulfate Terpineol* Linalool* Vanillin* Cinnamyl Alcohol* Benzyl Benzoate* Coumarin* Limonene* CI 15985 CI 19140 CI 28440 CI 73015 CI 14720 *Naturally occurring components of the fragrance oil.

Sweet Georgia Brown Hair Tonic – Classic Hair Tonic with One of Grooming History’s Most Legendary Fragrances A classic hair tonic featuring the iconic Sweet Georgia Brown fragrance that has captivated generations of pomade enthusiasts since 1934. Its exceptionally complex composition of rose, lavender, spices, citrus, vanilla and a warm, subtly resinous base has become one of the most legendary fragrances in international pomade and grooming history. The tonic refreshes the hair and scalp, improves manageability and provides natural shine with very light, flexible control. With glycerin, Coconut Oil Esters, creatine, allantoin and menthol. Made in the Czech Republic, EU, using the original fragrance oil produced in the USA. Some fragrances are simply pleasant. Others become the unmistakable signature of an entire era. The Sweet Georgia Brown fragrance unquestionably belongs to the second category. Since its introduction in 1934, it has represented glossy pomade styles, impeccable grooming and the incomparable character of classic American grooming products. Sweet Georgia Brown Hair Tonic brings this iconic fragrance back in the form of a traditional hair tonic. It combines the distinctive scent experience with a modern formula that refreshes the hair and scalp, improves manageability and leaves the hair feeling smooth with a naturally polished shine. A Fragrance Legend Since 1934 Sweet Georgia Brown formed part of the range created by the Valmor Products Company, founded in Chicago in 1926. Valmor produced skin creams, hair products, perfumes, powders, hair colours and pomades. Regardless of the product category, however, fragrance was almost always at the heart of the Valmor experience. During the 1920s, 1930s and 1940s, a richly fragranced grooming product was far more than a minor cosmetic detail. It could convey luxury, modernity, confidence and impeccable personal presentation. Valmor understood this better than almost any other manufacturer and gave its products unusually distinctive fragrance compositions. Of the numerous fragrances created by the company, Sweet Georgia Brown became the great favourite. Officially registered in 1934, it developed into the signature and most recognisable element of the product line. Customers returned to it generation after generation—not only because of the styling performance of its famous pomades, but particularly because of this unmistakable aroma. One of the Most Legendary Fragrances in the Pomade World Sweet Georgia Brown is not a simple blend of only a handful of notes. It is an exceptionally intricate perfume composition comprising almost 100 individual components. At its heart are Damask rose, lavender, cinnamon, clove, lemon peel, pine and vanilla, set against a warm, lightly powdery, spicy and subtly resinous base. The result is warm and floral, yet spicy, elegant and richly dimensional. The gentle sweetness of rose and vanilla meets aromatic lavender, lively citrus and traditional spices. Pine and warm resinous accords provide structure and give the fragrance its unmistakable historical character. Although the composition includes soft and floral facets, it smells distinctive, polished and classically masculine in the hair. It does not resemble a generic modern fragrance. Instead, it possesses a recognisable signature and a genuine sense of history. A Fragrance with Irresistible Presence During the 1980s, Sweet Georgia Brown became an insider favourite within the rock ’n’ roll scene. Contemporary enthusiasts recall US soldiers stationed in Germany arriving at concerts with gleaming quiffs styled with Sweet Georgia Brown pomade. Even before people knew which product they were using, its distinctive, impeccably groomed fragrance attracted attention—and frequently considerable admiration. Sweet Georgia Brown retains that special presence today. Its aroma is noticeable and full of character without smelling ordinary. It conveys warmth, elegance and confidence while standing apart from the often interchangeable fresh scents found in modern hair products. Made with the Original Fragrance Oil from the USA This Hair Tonic uses the original Sweet Georgia Brown fragrance oil made in the United States. At approximately 3%, the fragrance concentration is exceptionally generous for a hair tonic. The product can therefore be appreciated not only as part of a grooming routine, but almost as a refined fragrance for the hair. The scent is clearly noticeable immediately after application and then develops harmoniously in the hair. Its warm, powdery and spicy facets remain present for many hours, revealing themselves gently whenever the hair moves or catches a passing breeze. Refreshment, Care and Very Light Control Sweet Georgia Brown Hair Tonic is far more than scented water. It refreshes the hair and scalp, improves manageability and gives the hair a smooth, well-groomed appearance with natural shine. The control is deliberately very light and flexible. It does not harden the hair, create a sticky film or prevent restyling. The hair can be rearranged at any time with a comb, brush or fingers. This makes the tonic ideal for relaxed, natural hairstyles, refreshing an existing style and preparing the hair for a traditional pomade. The menthol provides only a subtle sense of freshness. This is not an intensely cooling “ice water” tonic; its principal qualities are its fragrance, smooth hair feel and traditional grooming ritual. Selected Conditioning Ingredients Glycerin supports a smooth hair feel and helps dry-looking hair appear more conditioned. Coconut Oil Esters provide softness and natural, elegant shine without leaving a heavy layer of oil. Creatine complements the modern hair-care formula and supports a strong, well-conditioned appearance. Allantoin is known for its soothing properties and complements the scalp-care formula. Menthol creates a pleasant, restrained sensation of freshness during the massage. A Traditional Hair Tonic Rather Than a Modern Grooming Tonic Sweet Georgia Brown Hair Tonic was deliberately developed in the tradition of classic hair tonics. Unlike many modern grooming tonics, it contains no PVP or acrylate styling polymers designed to set or harden the hair. Instead, it focuses on the qualities for which a traditional hair tonic has been appreciated for generations: a conditioned hair feel, improved manageability, natural shine, an invigorating scalp massage and an exceptional fragrance. The product is also free from silicones and parabens. Ideal for Devotees of the original Sweet Georgia Brown fragrance Enthusiasts of classic pomades and traditional men’s grooming Refreshing the hair and scalp every day Naturally polished hairstyles with very light control Preparing the hair for oil- or water-based pomades Refreshing a pomade style the following morning Traditional barbershop hair-tonic massages Anyone seeking a warm, spicy and unmistakable fragrance Directions Dispense a small amount into the palms or apply it directly to the scalp. Massage thoroughly through the hair and over the scalp, then shape the hair with a comb or brush. In towel-dried hair, the tonic improves smoothness and prepares the hair for subsequent styling. In dry hair, it is excellent for refreshing a style, adding natural shine and rearranging hair that has already been styled. Because of its generous fragrance concentration, begin with a modest amount and add more if required. The Traditional Barbershop Ritual For an especially authentic experience, place a warm, damp and thoroughly wrung-out towel over the head for one or two minutes. The comfortable warmth helps create a relaxing preparation for the scalp massage. Massage Sweet Georgia Brown Hair Tonic carefully into the scalp using the fingertips. Arrange the hair with a comb and finish with a natural-bristle hairbrush. The fragrance unfolds particularly vividly during the massage, transforming everyday hair care into a classic grooming ritual. The Complete Sweet Georgia Brown Grooming Routine For stronger hold, follow with a Sweet Georgia Brown Pomade. The Hair Tonic improves manageability and makes it easier to distribute the pomade evenly. Their fragrances also complement one another, creating a particularly harmonious and longer-lasting Sweet Georgia Brown experience. The following morning, refresh and reshape the hairstyle with a small amount of Hair Tonic. For thorough cleansing, use Sweet Georgia Brown Cocoanut Oil Shampoo to prepare the hair and scalp for the next application. Caution For external use only. Avoid contact with the eyes. If the product enters the eyes, rinse thoroughly with clean water. Do not apply to irritated or damaged skin. Keep out of reach of children. Presented in a premium 500 ml glass bottle. Made in the Czech Republic, EU. Original Sweet Georgia Brown fragrance oil made in the USA. Free from silicones, parabens, acrylates and PVP polymers. Content: 500 ml (16.9 fl. oz.) Ingredients (INCI): Alcohol Denat. Aqua (Water) Parfum (Fragrance) Glycerin Coconut Oil Esters PEG-40 Hydrogenated Castor Oil Creatine Allantoin Menthol Sodium Sulfate Terpineol* Linalool* Vanillin* Cinnamyl Alcohol* Benzyl Benzoate* Coumarin* Limonene* Cinnamal* Benzyl Alcohol* CI 15985 CI 19140 CI 28440 CI 73015 CI 14720 *Naturally occurring components of the fragrance oil.