Books

How to Give Haircuts at Home! – Rare 1950s American Haircutting Manual A high-quality reprint of a rare American barbering booklet originally published in 1958. US barber Howard Jones provides step-by-step instructions for essential haircutting techniques and six of the most popular men’s and boys’ haircuts of the 1950s. Illustrated with 69 vintage black-and-white photographs, seven drawings and four original advertisements. “How to Give Haircuts at Home!” is a little treasure for barbers, Rockabilly enthusiasts and anyone interested in classic men’s hairstyles. Written by American barber Howard Jones in 1958, the 48-page booklet shows how authentic haircuts of the period were actually created. Rather than offering a modern interpretation of 1950s style, the manual presents genuine instructions from the era. Numerous photographs and drawings demonstrate the individual stages, making this booklet an unusual historical reference for traditional barbering techniques. The Fundamentals of Haircutting Howard Jones begins by introducing the essential principles of haircutting. He presents the necessary equipment, explains how to handle scissors, combs and clippers, and demonstrates fundamental cutting techniques that remain familiar in barbershops today. Additional sections cover important “Do’s and Don’ts” and the intriguingly titled “Three Secrets of Haircutting”. The booklet therefore provides more than instructions for individual styles: it also offers a fascinating glimpse into American barbering education during the late 1950s. The Six Most Popular Haircuts of 1958 The Regular Boy’s Haircut: A versatile all-round style for boys between eight and fifteen years old. The Teenager’s Haircut: A classic 1950s haircut for teenagers and young adults. The Trim: The traditional maintenance cut for men of all ages, demonstrated on a family father. Clipper All the Way Around: A fully clipper-cut style that was particularly popular among older gentlemen with grey or white hair. The Flattop Butch: A highly fashionable short haircut for teenagers and adults from the mid-1950s onward. The manual also explains the differences between a Flattop Butch, Regular Butch and Crew Cut. The Regular Butch: An exceptionally short, practical haircut recommended at the time for younger boys. Vintage Advice on Hair Tonics and Lanolin In the final section, Howard Jones answers common hair-care questions of the period. He discusses what could be done about dull-looking hair, what a typical hair tonic contained and how lanolin was used in grooming products. These short explanations turn the booklet into a particularly interesting historical document. They reveal the importance of hair tonics, styling creams and pomades in everyday 1950s grooming – at a time when complete ingredient declarations were not yet commonplace. Featuring Original Advertisements Four original advertisements for hair tonics and styling creams complement the haircutting instructions. They provide an authentic impression of American men’s grooming products and advertising design during the late 1950s. Who Is This Booklet For? Barbers and hairdressers interested in historical cutting techniques Fans of flattops, crew cuts and authentic 1950s hairstyles Rockabilly, vintage and Fifties enthusiasts Collectors of historical barbering and grooming literature Anyone looking for an unusual gift for a pomade or barbershop fan Readers who would like to explore the history of pomades, hair tonics, styling creams and traditional hairbrushes in even greater depth will find the perfect companion in Stan Soldan’s German-language reference work “Das Pomade-Buch”, featuring 320 pages and more than 250 historical images. High-quality reprint of the 1958 booklet. 48 pages with laminated softcover and staple binding. Featuring 69 black-and-white photographs, seven drawings and four vintage advertisements. Language: English. Dimensions: 148 × 210 mm.

Das Pomade-Buch – The World’s Only Specialist Book About Pomades and Hair Tonics The comprehensive reference work on authentic hair styling and grooming products from the 1920s to the 1950s. Across 320 richly illustrated pages, author and PomadeShop founder Stan Soldan explores the history of pomades, hair tonics, hair creams and natural-bristle brushes. Featuring more than 250 historical advertisements and vintage and contemporary product images. High-quality second-edition hardcover with sewn binding. Written entirely in German. Das Pomade-Buch was the world’s first and remains the only comprehensive specialist book devoted entirely to the history of traditional pomades, hair tonics and related grooming products. It has been created for enthusiasts of classic men’s grooming as well as curious readers, collectors, barbers, hairdressers and anyone wishing to understand the origins of modern hairstyling. Author Stan Soldan is one of the pioneers of the modern pomade revival in Europe. In 2008, he founded PomadeShop, the first specialist store for classic hair styling products, and played a major role in introducing an almost forgotten grooming product to a new generation. Years of research, historical advertising, rare product images and first-hand experience gained while building PomadeShop form the foundation of this exceptional reference work. Authentic hair styling products from the 1920s to the 1950s For many decades, pomade was the essential styling product for well-groomed hairstyles. It shaped side parts, slick backs, pompadours and carefully arranged waves long before hair gel, hairspray and modern styling waxes entered the market. Das Pomade-Buch explains how products, hairstyles, advertising and grooming habits changed throughout the decades. Its subject is not limited to pomade but encompasses the entire world of classic hair care, from hair tonics and brilliantines to hair creams and traditional natural-bristle brushes. What you will discover The history of pomade and its most important manufacturers Authentic hair styling products from the 1920s to the 1950s Traditional oil-based pomades and their different degrees of hold Hair tonics, hair oils, brilliantines and hair creams Classic men’s hairstyles and historical styling routines The role of natural-bristle brushes in grooming, shine and shaping Historic packaging, tins, bottles and label designs More than 250 vintage advertisements and historical and modern product images Background knowledge gathered through years of research and practical experience Insights into the rediscovery of pomade and the creation of PomadeShop More than a reference book Das Pomade-Buch is simultaneously a cultural history, illustrated volume and personal journey of discovery. Historical advertisements and product images reveal the importance once placed on well-groomed hair, an attractive fragrance and an immaculate appearance. The book recalls a time when hair care was a deliberate daily ritual. Products were carefully selected, used economically and worked precisely into the hair with a comb or brush. It is therefore also a tribute to craftsmanship, durable products and a tradition-conscious approach to grooming. Who is Das Pomade-Buch for? Pomade and hair-tonic enthusiasts Barbers, hairdressers and barbering students Collectors of historical grooming products and advertising Fans of the 1920s to the 1950s Enthusiasts of classic men’s hairstyles Readers interested in cultural, design and advertising history Anyone wishing to learn about sustainable and traditional hair care A high-quality gift for gentlemen, barbers and pomade enthusiasts About the author Stan Soldan Stan Soldan rediscovered pomade as “the hair gel of our grandparents” at a time when this traditional styling product had almost completely disappeared from public awareness. By founding PomadeShop in 2008, he made traditional pomades and hair tonics accessible again in Europe. His meticulous search for historical products, forgotten brands, vintage advertisements and authentic application techniques eventually led to the creation of this book. The focus is not the author himself but the fascinating history of the products. Every pomade tin, hair-tonic bottle and natural-bristle brush tells a story of past beauty ideals, craftsmanship and a distinctive grooming culture. Reviews from the press “The new bible for men”CUTwalk, one of Germany’s largest professional hairdressing magazines, issue 04/2017 “Definitely belongs on the bookshelf”Barber’s Quarterly, issue 12/2017 “Old Fashioned”Kulturnews, issue 12/2017 “A must for every man”Twisted Male Mag, issue 12/2017 From history to your own grooming routine Anyone wishing to experience classic hair care rather than merely read about it will find a suitable interpretation of 1950s and 1960s men’s grooming in the Don Draper range. Its hair tonics, pomades, aftershaves and brushes bring many of the rituals described in the book into the present day. Sweet Georgia Brown Hair Tonic continues the tradition of 1930s American barbershop grooming. Combined with classic Sweet Georgia Brown pomades and a natural-bristle brush, it demonstrates how traditional hair care, fragrance and styling once formed a complete daily ritual. High-quality production The second edition is presented as a large-format hardcover with durable sewn binding. This high-quality construction ensures that the book remains stable even when frequently read and consulted. Its 210 × 270 mm format provides ample room for the historical advertisements and product photography. Across 320 pages, it becomes both a comprehensive reference work and a decorative collector’s item. Title: Das Pomade-Buch – Authentische Haarstylingmittel der 1920er- bis 1950er-Jahre Author: Stan Soldan Edition: Second edition Binding: Hardcover with sewn binding Length: 320 pages Illustrations: More than 250 historical advertisements and vintage and contemporary product images Dimensions: 210 × 270 mm Language: German ISBN: 978-3-9816789-2-5 A unique reference work for anyone who wants not only to use pomade but also to understand its history and culture. Please note: This book is available in German only. No official English-language edition is currently available. New and sealed in its original protective wrapping. Printed in the European Union. Contents: 1 book Facebook: Das Pomade-Buch on Facebook