"Blue Reuzel", Strong Hold High Sheen, by Schorem
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Product information ""Blue Reuzel", Strong Hold High Sheen, by Schorem"
Reuzel Blue Pomade – Strong Hold, High Shine and Vanilla Almond Fragrance
Water-based pomade with strong hold and high shine for classic, controlled hairstyles. It is easy to apply, sets firmly after styling and can be reactivated with a little water. With a warm vanilla almond fragrance. Developed by Schorem Barbers in Rotterdam and made in the USA.
The Reuzel Blue Pomade was developed by Schorem, the world-famous barbers from Rotterdam, for classic hairstyles that require reliable control and a glossy finish. Its water-soluble formula combines the straightforward application of a modern gel pomade with the elegant appearance of a traditional pomade.
The name “Reuzel” is Dutch for “lard” and refers to the origins of pomade, when these hair-styling products were actually made from animal fats. The iconic pig on the tin playfully celebrates this history—Reuzel Blue itself does not contain lard.
Strong Hold for Controlled Hairstyles
Reuzel Blue provides a strong, long-lasting hold and is particularly suitable for hairstyles that need to remain reliably in shape for many hours. After application, the pomade sets and stabilises the hairstyle without leaving visible residue or flakes.
Unlike a traditional oil-based pomade, it becomes noticeably firmer as it dries. To restyle the hair, simply add a little water to reactivate the pomade and make it workable again.
High Shine for Classic Barbershop Styles
The glossy finish gives the hair a well-groomed, traditional pomade look. Reuzel Blue is particularly suitable for:
- slickbacks
- pompadours and Elvis-style quiffs
- side parts
- executive contours
- classic barber hairstyles
- sleek business styles
Normal, thick and unruly hair benefits particularly from its reliable control. Even dense hair and stubborn side sections can be shaped into a clean, polished style.
Consistency and Application
The gel-like pomade is easy to scoop from the tin, spreads smoothly between the hands and distributes evenly through the hair. Applied to slightly damp hair, it provides more styling time and creates a smoother, shinier result. Applied to dry hair, it delivers more grip and a stronger hold.
Fragrance
The warm fragrance combines sweet vanilla and almond notes with subtle hints of caramel and darker gourmand nuances. It complements the styling experience without remaining overly dominant throughout the day.
How to Use
Rub a small amount between the palms and distribute it evenly from the roots to the ends. Shape the hair into the desired style with a comb or brush.
Build the pomade gradually if additional hold is required. As it begins to set after a few minutes, create the desired hairstyle without waiting too long.
Tip: Apply to slightly damp hair for high shine and an especially sleek finish. Use it in dry or pre-blow-dried hair for stronger hold and more volume.
Restyling and Washout
To refresh the hairstyle, apply a little water to the hair or lightly dampen the comb. This reactivates the pomade and makes it easy to reshape.
Thanks to its water-soluble formula, Reuzel Blue rinses out easily with warm water. A mild shampoo is recommended for thoroughly cleansing the hair and scalp.
Packaged in a high-quality blue aluminium tin featuring the iconic Reuzel pig.
Developed and tested by Schorem Barbers in Rotterdam.
Made in the USA.
Content: 95 g
Ingredients (INCI):
- Aqua
- Ceteareth-25
- Ceteareth-20
- PEG-7 Glyceryl Cocoate
- PEG-25 Hydrogenated Castor Oil
- Parfum (Fragrance)
- Polysorbate-20
- AMP-Acrylates/Allyl Methacrylate Copolymer
- Phenoxyethanol
- Caprylyl Glycol
- Sorbic Acid
- CI 15510 (Orange 4)
- Hexyl Cinnamal
- Linalool
- Benzyl Alcohol
- Benzyl Benzoate
- Hydroxycitronellal
- Coumarin

Reuzel – Authentic Barbering Culture from Rotterdam
Reuzel is one of the world’s best-known brands for pomades, hair styling and modern men’s grooming. The brand was created by Leen and Bertus, founders of the legendary Schorem Haarsnijder en Barbier in Rotterdam. Decades of experience behind the barber chair and a deep passion for classic men’s hairstyles continue to shape every aspect of Reuzel.
The name “Reuzel” is a Dutch word meaning “lard” – a playful reference to the origins of traditional pomades. Naturally, no pig fat is used in today’s formulations.
Pomades for Every Hold and Finish
From the traditional oil-based Green Pomade and Pink Pomade to the water-based Red and Blue Pomades, Fiber Pomade, Clay Matte Pomade and Extreme Hold Matte Pomade, Reuzel offers an exceptionally versatile styling range.
Different hold strengths, shine levels and textures make it easy to select the right product for a specific hairstyle. Whether you prefer a glossy slick back, precise side part, voluminous pompadour or modern matte textured look, Reuzel offers a suitable option for virtually every hair type and style.
Pre-Styling, Hair Care and Beard Grooming
Beyond its famous pomades, the range includes grooming tonics, texture sprays, styling creams and hair powders for preparing, shaping and finishing the hair. Shampoos and conditioners support the regular cleansing and care of the hair and scalp.
Reuzel also offers selected products for beard care and shaving, including beard oil, beard balm, Beard Foam and aftershave. Together, they provide a complete grooming routine with the unmistakable character of a Rotterdam barbershop.
Discover Reuzel at PomadeShop and find the ideal pomade, grooming product or styling solution for your individual look.
Reuzel products can only be supplied to commercial resellers in Germany, Austria and Switzerland.
Manufacturer: Reuzel Inc., 1120 Lincoln Street, Suite 125, Denver, CO 80203, USA, www.reuzel.com
Responsible person in the EU: International Cosmetics and Chemical Services Ltd. (ICCS Ltd.), 26 Pembroke Street Upper, Suite 10016, Dublin 2, D02 X361, Ireland, contact@iccsltd.eu
| Attributes: | Petrolatum free, Restyleable |
|---|---|
| Consistency: | ****** Strong |
| Country: | USA |
| Scent: | Almond, Sweet, Vanilla |
| Sheen: | ** Little sheen |
| Vegan: | Yes |
Reuzel

Reuzel – Authentic Barbering Culture from Rotterdam
Reuzel is one of the world’s best-known brands for pomades, hair styling and modern men’s grooming. The brand was created by Leen and Bertus, founders of the legendary Schorem Haarsnijder en Barbier in Rotterdam. Decades of experience behind the barber chair and a deep passion for classic men’s hairstyles continue to shape every aspect of Reuzel.
The name “Reuzel” is a Dutch word meaning “lard” – a playful reference to the origins of traditional pomades. Naturally, no pig fat is used in today’s formulations.
Pomades for Every Hold and Finish
From the traditional oil-based Green Pomade and Pink Pomade to the water-based Red and Blue Pomades, Fiber Pomade, Clay Matte Pomade and Extreme Hold Matte Pomade, Reuzel offers an exceptionally versatile styling range.
Different hold strengths, shine levels and textures make it easy to select the right product for a specific hairstyle. Whether you prefer a glossy slick back, precise side part, voluminous pompadour or modern matte textured look, Reuzel offers a suitable option for virtually every hair type and style.
Pre-Styling, Hair Care and Beard Grooming
Beyond its famous pomades, the range includes grooming tonics, texture sprays, styling creams and hair powders for preparing, shaping and finishing the hair. Shampoos and conditioners support the regular cleansing and care of the hair and scalp.
Reuzel also offers selected products for beard care and shaving, including beard oil, beard balm, Beard Foam and aftershave. Together, they provide a complete grooming routine with the unmistakable character of a Rotterdam barbershop.
Discover Reuzel at PomadeShop and find the ideal pomade, grooming product or styling solution for your individual look.
Reuzel products can only be supplied to commercial resellers in Germany, Austria and Switzerland.
Manufacturer: Reuzel Inc., 1120 Lincoln Street, Suite 125, Denver, CO 80203, USA, www.reuzel.com
Responsible person in the EU: International Cosmetics and Chemical Services Ltd. (ICCS Ltd.), 26 Pembroke Street Upper, Suite 10016, Dublin 2, D02 X361, Ireland, contact@iccsltd.eu
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