About PomadeShop

PomadeShop – Where Europe’s Pomade Revival Began

Pomade, Hairstyling and Men’s Grooming Since 2008

PomadeShop is Europe’s specialist shop for pomade, classic hairstyling and premium men’s grooming. Since 2008 PomadeShop has been bringing traditional hairstyling products back to Europe and is regarded as a pioneer of the modern pomade revival.

PomadeShop brought pomade back to Europe. Founded by pomade expert Stan Soldan, author of the first German-language specialist book about pomades – “Das Pomadebuch” – the shop now offers one of Europe’s largest selections of classic and modern pomades.

As the official distributor of numerous international brands, PomadeShop was the first to bring many barbershop products to Europe. In addition to the online shop, customers benefit from personal advice, our store in the heart of Munich and detailed YouTube reviews, in which pomades and styling products are tested and explained.

Whether you are looking for a classic oil-based pomade, a modern water-based pomade or an UWB – at PomadeShop you will find premium styling products for slick backs, pompadours, side parts and modern men’s hairstyles.

The Story of PomadeShop

Stan Soldan on Founding PomadeShop

Ever since my childhood in the eighties, I have been fascinated by old films from the 1940s and 1950s – there was hardly anything else on afternoon television back then. I was particularly fascinated by the glossy and impeccably groomed hair of the male actors and singers. Cary Grant, Rock Hudson, Clark Gable, Lex Barker and, of course, Elvis Presley were my great role models and, to me, the epitome of elegant hairstyles.

But it was really the entire aura of elegance and charisma in the black-and-white photographs of that era that appealed to me.

Well-Groomed Hair – The Highlight of Their Appearance

I admired the way their hair gleamed and shone. How well groomed yet relaxed it looked. It certainly was not just the hair – their entire appearance was simply elegant – but the glossy, well-groomed hair seemed like the highlight of their whole look.

I Knew: That’s How I Wanted to Look!

I wanted exactly the same kind of well-groomed, glossy hairstyle as the film and music heroes of my youth.

At the time, however, I did not know anyone who could tell me – a fifteen-year-old teenager – how to create hairstyles like those. My father did remember having brilliantine applied to his hair for special occasions when he was a young boy.

Brilliantine. At last, I had found a clue to a hairstyling product from that era. Yet no one in the whole of Munich knew where I might find it.

Only Gel, Hairspray and Mousse

Neither drugstores nor department stores could offer any advice. Gel and hairspray – those were the hairstyling products of the eighties.

There were also styling creams such as Diplona Adrett, Fit & Flott, Wellaform and Brisk. I tried them all. But none of them provided hold, shape or an elegant shine.

Every now and then, someone would mention pomade or say, “People used to wear their hair greasy.” But that did not really help me.

Finally, in Australia: Murray’s and Sweet Georgia Brown

When I first flew to Australia in the late 1980s to visit my mother, an entirely new world suddenly opened up before me.

There, in an old barbershop in Sydney, I suddenly found pomade, hair dressing, Murray’s and Sweet Georgia Brown.

Beautiful metal tins shone out at me like the Holy Grail. I had never heard of anything like them in Germany.

Practice Makes Pomade the Ultimate Hairstyling Product

I immediately bought every pomade that looked nostalgic to me and tried a different one every day. At first, I did not know exactly how to use pomade properly, but my enthusiasm never faded.

With a little practice, I realised: Pomade is one of the best styling products for classic men’s hairstyles.

Cary Grant, Pomade and an Afro Hair Shop

In 2006, I came across the book “Cary Grant – A Celebration of Style”. It mentioned that Cary Grant used a pomade to give his hair extra shine.

But where could you buy pomade in Germany?

After a long search, I was finally given a tip: “Try an Afro hair shop in the Netherlands.”

Shortly afterwards, a tin of Murray’s Black Beeswax Pomade was sitting in my bathroom.

But I realised that there had to be an easier way to buy pomade in Europe.

“Stan, You Have to Open a Shop!”

In the autumn of 2007, I brought a friend a jar of Brylcreem from Italy and enthusiastically told him about pomade, its history and its effects.

His response was simple:

“Stan, you have to open a shop – and share your knowledge of pomade with others!”

Six months later, PomadeShop went online.

Stan Soldan
Founder of PomadeShop