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Reuzel MATTE TEXTURE POWDER
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Product information "Reuzel MATTE TEXTURE POWDER"
Reuzel Texture Powder – Matte Hair Powder for Volume and Texture
Lightweight hair powder for instant volume, grippy texture and a completely matte finish. Ideal for fine or flat hair, modern short hairstyles and natural looks. Flexible, easy to restyle and simple to wash out. Made in the USA.
The Reuzel Texture Powder adds fullness, definition and a pleasantly dry grip within seconds. The ultrafine styling powder spreads almost invisibly through the hair and makes it easy to create relaxed, voluminous hairstyles without visibly weighing the hair down.
The result is a naturally matte finish that makes it almost impossible to tell that a styling product has been used. This makes the powder ideal for uncomplicated everyday hairstyles, modern textured looks and voluminous business styles.
Weightless Volume and Grippy Texture
Just a small amount is enough to give fine or flat hair visibly more volume. Applied directly to the roots, the powder creates additional lift while making the hairstyle easier to shape and control.
The hair remains lightweight, movable and flexible. It can be reshaped with the fingers or a comb throughout the day without developing a hard or sticky coating.
Matte Finish Without Visible Residue
Reuzel Texture Powder reduces unwanted shine and creates a dry, natural-looking surface. When applied sparingly and distributed evenly, the fine powder remains virtually invisible in the hair.
It is particularly suitable for textured hairstyles in which individual sections should be defined while retaining a relaxed and natural appearance.
Use as a Styling Product or Pre-Styler
Texture Powder can be used on its own for a lightweight hold. It also works particularly well as a pre-styler underneath a pomade, clay or styling cream.
As a foundation, it provides additional volume and grip, meaning less of the finishing product may be required. Combined with a matte pomade, it creates highly textured hairstyles with additional control.
Ideal for:
- fine, flat hair that quickly loses its shape
- matte hairstyles with plenty of volume
- textured crops, quiffs and side parts
- relaxed messy and out-of-bed styles
- natural business and everyday hairstyles
- use as a pre-styler
- anyone who prefers a virtually invisible styling product
How to Use
Sprinkle a small amount directly onto dry hair or apply it specifically to the roots. Work it into the hair with the fingertips and create the desired shape. Alternatively, dispense the powder into the palms first and then distribute it evenly through the hair.
Add more product gradually for additional hold and texture. Use sparingly, as even a small amount produces a noticeable effect.
Tip: For maximum volume, apply the powder directly to the roots and massage it in with the fingertips. Follow with a matte pomade, clay or styling cream for additional control.
Washout
Reuzel Texture Powder rinses out easily with water. If required, use a mild shampoo to remove all remaining residue thoroughly.
Packaged in a practical plastic container with a screw-top lid and fine dispensing opening.
Made without added colourants.
Made in the USA.
Content: 15 g (0.53 oz.)
Ingredients:
- Water (Aqua)
- Silica Silylate
- Butylene Glycol
- Nylon-12
- VP/VA Copolymer
- Phenoxyethanol
- Citric Acid
- Sodium Benzoate

Reuzel – Authentic Barbering Culture from Rotterdam
Reuzel is one of the world’s best-known brands for pomades, hair styling and modern men’s grooming. The brand was created by Leen and Bertus, founders of the legendary Schorem Haarsnijder en Barbier in Rotterdam. Decades of experience behind the barber chair and a deep passion for classic men’s hairstyles continue to shape every aspect of Reuzel.
The name “Reuzel” is a Dutch word meaning “lard” – a playful reference to the origins of traditional pomades. Naturally, no pig fat is used in today’s formulations.
Pomades for Every Hold and Finish
From the traditional oil-based Green Pomade and Pink Pomade to the water-based Red and Blue Pomades, Fiber Pomade, Clay Matte Pomade and Extreme Hold Matte Pomade, Reuzel offers an exceptionally versatile styling range.
Different hold strengths, shine levels and textures make it easy to select the right product for a specific hairstyle. Whether you prefer a glossy slick back, precise side part, voluminous pompadour or modern matte textured look, Reuzel offers a suitable option for virtually every hair type and style.
Pre-Styling, Hair Care and Beard Grooming
Beyond its famous pomades, the range includes grooming tonics, texture sprays, styling creams and hair powders for preparing, shaping and finishing the hair. Shampoos and conditioners support the regular cleansing and care of the hair and scalp.
Reuzel also offers selected products for beard care and shaving, including beard oil, beard balm, Beard Foam and aftershave. Together, they provide a complete grooming routine with the unmistakable character of a Rotterdam barbershop.
Discover Reuzel at PomadeShop and find the ideal pomade, grooming product or styling solution for your individual look.
Reuzel products can only be supplied to commercial resellers in Germany, Austria and Switzerland.
Manufacturer: Reuzel Inc., 1120 Lincoln Street, Suite 125, Denver, CO 80203, USA, www.reuzel.com
Responsible person in the EU: International Cosmetics and Chemical Services Ltd. (ICCS Ltd.), 26 Pembroke Street Upper, Suite 10016, Dublin 2, D02 X361, Ireland, contact@iccsltd.eu
| Attributes: | Easy to wash out |
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Reuzel

Reuzel – Authentic Barbering Culture from Rotterdam
Reuzel is one of the world’s best-known brands for pomades, hair styling and modern men’s grooming. The brand was created by Leen and Bertus, founders of the legendary Schorem Haarsnijder en Barbier in Rotterdam. Decades of experience behind the barber chair and a deep passion for classic men’s hairstyles continue to shape every aspect of Reuzel.
The name “Reuzel” is a Dutch word meaning “lard” – a playful reference to the origins of traditional pomades. Naturally, no pig fat is used in today’s formulations.
Pomades for Every Hold and Finish
From the traditional oil-based Green Pomade and Pink Pomade to the water-based Red and Blue Pomades, Fiber Pomade, Clay Matte Pomade and Extreme Hold Matte Pomade, Reuzel offers an exceptionally versatile styling range.
Different hold strengths, shine levels and textures make it easy to select the right product for a specific hairstyle. Whether you prefer a glossy slick back, precise side part, voluminous pompadour or modern matte textured look, Reuzel offers a suitable option for virtually every hair type and style.
Pre-Styling, Hair Care and Beard Grooming
Beyond its famous pomades, the range includes grooming tonics, texture sprays, styling creams and hair powders for preparing, shaping and finishing the hair. Shampoos and conditioners support the regular cleansing and care of the hair and scalp.
Reuzel also offers selected products for beard care and shaving, including beard oil, beard balm, Beard Foam and aftershave. Together, they provide a complete grooming routine with the unmistakable character of a Rotterdam barbershop.
Discover Reuzel at PomadeShop and find the ideal pomade, grooming product or styling solution for your individual look.
Reuzel products can only be supplied to commercial resellers in Germany, Austria and Switzerland.
Manufacturer: Reuzel Inc., 1120 Lincoln Street, Suite 125, Denver, CO 80203, USA, www.reuzel.com
Responsible person in the EU: International Cosmetics and Chemical Services Ltd. (ICCS Ltd.), 26 Pembroke Street Upper, Suite 10016, Dublin 2, D02 X361, Ireland, contact@iccsltd.eu
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Styling hair grooming tonic by Rotterdam's iconic barbershop Grooming hair tonic for hair and scalp. Gives volume and light hold to the hair. Scents fresh of apple and mint. By iconic barbershop Schorem from Rotterdam. Made in USA. The long anticipated Reuzel Grooming Tonic is here! Like to be expected of Reuzel, it comes in a cool whiskey plastic bottle with the Reuzel logo embossing on its concave sides. Taking off the black screw cap, you smell the scent of sweet and sour apple and fresh mint, which is also the scent of the green Reuzel Pomade. Between the hands the Reuzel Grooming Tonic feels oily, it is easy to apply into the hair which instantly feels smooth, easy to comb and scents sweet, sour and fresh. After a few moments the Grooming Tonic surprises with a pretty stable hold, which prepares the hair for further styling. Tip: The Reuzel Grooming Tonic is also perfect to add volume to the hair. Apply the tonic after hair washing into damp hair and blow-dry while brushing it. The hair gets extra volume, a pleasant hold and a discreet natural sheen. Packaged in a cool whiskey bottle of plastic with brown label Created and tested by Schorem in Holland Made in USA Content: 11.83 oz. / 350 ml Ingredients: Aqua PVP Polysorbate-20 PEG-40 Hydrogenated Castor Oil Argania Spinosa (Argan) Kernel Oil Equisetum Arvense Extract Hamamelis Virginiana (Witch Hazel) Leaf Extract Panthenol Rosmarinus Officinalis (Rosemary) Leaf Extract Tocopheryl Acetate Urtica Dioica (Nettle) Extract Benzophenone-4 Disodium EDTA Polyquaternium-11 Benzyl Benzoate Fragrance (Parfum) Linalool Benzyl Alcohol Dehydroacetic Acid Yellow 5 CI 19140 Yellow 6 CI 15985 Aminomethyl Propanol
Content: 0.35 Liter (€37.14 / 1 Liter)
Average rating of 5 out of 5 stars
Reuzel 3-in-1 Tea Tree – Shampoo, Conditioner and Body Wash Practical all-in-one care for the hair, face and body: Reuzel 3-in-1 Tea Tree Shampoo cleanses, conditions and refreshes in a single step. Its vegan formula is suitable for daily use and leaves an invigorating mint and tea tree fragrance. Ideal for home, the gym or travelling. Developed by Schorem Barbers in Rotterdam and made in the USA. The Reuzel 3-in-1 Tea Tree Shampoo, Conditioner & Body Wash combines shampoo, lightweight hair conditioning and body wash in one convenient product. It cleanses the hair, scalp, face and body while leaving everything feeling fresh and well cared for. This straightforward all-in-one solution is ideal for anyone who does not want to carry several different grooming products in the bathroom, gym bag or travel luggage. The 350 ml size provides enough product for regular use at home. Cleansing and Lightweight Hair Conditioning When used as a shampoo, Reuzel 3-in-1 removes everyday dirt, excess oil and light residue from the hair and scalp. Conditioning ingredients improve slip, make detangling easier and leave the hair feeling smoother. Its conditioning effect is intentionally lighter than that of the separate Reuzel Daily Conditioner. Particularly dry, long or damaged hair may therefore benefit from an additional conditioner after washing. Body Wash for the Face and Body The 3-in-1 formula can also be used as a body wash for the daily cleansing of the face and body. It creates a pleasant lather, spreads easily and rinses away cleanly. It is particularly suitable for: daily cleansing of the hair and body a quick morning shower use after exercise the gym, swimming pool or sauna travelling and weekend trips anyone who prefers a convenient all-in-one product Refreshing Tea Tree Oil and Menthol Tea tree oil complements the cleansing formula and, together with menthol, leaves the hair and skin feeling pleasantly refreshed. The mild cooling sensation is particularly invigorating in the morning, after exercise or on warm days. Reuzel’s T-4 Tonic Blend of witch hazel, nettle, rosemary and horsetail complements the formula and supports a fresh, balanced feeling for the hair and scalp. Fragrance The fragrance combines fresh mint with a mild, aromatic tea tree note. It smells clean, cool and invigorating without being unnecessarily heavy or sweet. How to Use on the Hair Apply a small amount to wet hair and massage thoroughly into the hair and scalp. Work into a lather and then rinse carefully with water. Follow with a separate conditioner if required. How to Use on the Face and Body Apply a small amount directly to damp skin or dispense it onto a washcloth, sponge or loofah. Work into a lather, distribute over the face and body and then rinse thoroughly. Tip: Its three different applications make Reuzel 3-in-1 Tea Tree particularly convenient for gym bags and travel luggage. Packaged in a transparent plastic bottle with an olive-coloured Reuzel label. Available in 100 ml, 350 ml and 1,000 ml. Vegan formula. Developed and tested by Schorem Barbers in Rotterdam. Made in the USA. Content: 350 ml (11.83 fl. oz.) Ingredients: Aqua (Water) Sodium Laureth Sulfate Cocamidopropyl Betaine Sodium Lauryl Sulfate Hamamelis Virginiana (Witch Hazel) Leaf Extract Melaleuca Alternifolia (Tea Tree) Leaf Oil Equisetum Arvense (Horsetail) Extract Urtica Dioica (Nettle) Extract Rosmarinus Officinalis (Rosemary) Leaf Oil Menthol Glycerin Citric Acid Guar Hydroxypropyltrimonium Chloride Parfum Polyquaternium-7 Sodium Chloride Limonene Benzyl Alcohol Dehydroacetic Acid
Content: 0.35 Liter (€34.29 / 1 Liter)
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Fine hair normally requires only a few sprays, while thicker or longer hair can take a little more product applied gradually. Which styles is it suitable for? Adding root lift to fine or flat hair Textured crops and relaxed short hairstyles Natural waves and casual beach looks Medium and longer deliberately undone styles Creating grip before applying pomade, clay or styling putty Reviving volume and shape between washes Achieving a naturally matte finish with light control The fragrance The fragrance reflects the product’s maritime character. Fresh mineral accords recall fine sea mist settling on a ship’s rails, salty coastal air and sun-warmed skin after a day beside the ocean. Clean, invigorating and masculine, it provides a subtle accompaniment without covering the hair in a heavy perfume. The fragrance perfectly suits Captain Fawcett’s distinctly British spirit of exploration and seafaring adventure. How to use on towel-dried hair Spray several times into towel-dried hair, adjusting the amount to its length and thickness. Apply directly to the roots when additional lift is required. Scrunch with the fingers or distribute with a comb. Allow the hair to dry naturally for a relaxed beach look. For greater volume, blow-dry with the fingers or a brush while lifting the hair at the roots. Blow-drying makes the tactile texture more pronounced. How to use on dry hair To refresh an existing style, mist sparingly over dry hair and reshape it with the fingers. This is particularly useful when the hair has lost volume between washes or individual sections need renewed definition. Begin very sparingly on fine hair and add more only when required. Excess sea salt spray may leave the hair feeling unnecessarily firm or looking overly dull. As a pre-styler For a more structured style, apply the Sea Salt Spray to towel-dried hair and blow-dry it into shape. Follow with another Captain Fawcett styling product when additional control is required. Combine it with Captain Fawcett Clay Pomade for a matte finish and stronger control. Those seeking a malleable style with increased hold can follow with Captain Fawcett Putty Pomade. For additional dry lift at the roots, use Captain Fawcett Matt Styling & Volumising Hair Powder. Benefits at a glance Adds volume, grip and natural texture Creates a naturally matte finish Provides light, flexible and restylable hold Works as both a pre-styler and finishing product Suitable for short, medium and long hair Ideal for natural waves and casual beach looks Refreshes hairstyles between washes Formulated with sea minerals and red and brown algae extracts Fresh mineral coastal fragrance Pump spray allows controlled application Washing out Captain Fawcett Sea Salt Spray is water-based and can generally be removed with warm water and shampoo. When used daily, wash the hair thoroughly with a mild shampoo as often as personally required. Caution For external use only. Avoid contact with the eyes. If the product enters the eyes, rinse thoroughly with clean water. Discontinue use if irritation occurs. Do not apply to irritated or damaged scalp. Keep out of reach of children. Presented in a 250 ml plastic bottle with a pump spray. Ideal as a pre-styler, finishing product or between-wash refresher. Made in Great Britain. Contents: 250 ml (8.45 fl. oz.) Ingredients: Aqua (Water) Magnesium Sulfate PPG-5-Ceteth-20 PEG-40 Hydrogenated Castor Oil Isoceteth-20 Gluconolactone Hypnea Musciformis Extract Sargassum Filipendula Extract Parfum (Fragrance) Potassium Sorbate Botryocladia Occidentalis Extract Sorbitol Phenoxyethanol Ethylhexylglycerin Alpha-Isomethyl Ionone Citronellol Hexamethylindanopyran Linalyl Acetate Tetramethyl Acetyloctahydronaphthalenes
Content: 0.25 Liter (€99.80 / 1 Liter)
New Texture Wax from Shear Revival Handmade pomade from Ashbury Park, New Jersey. Vegan, solid waterbased texture wax with the scent of lime, cedar and tansy. Shear Revival Upstate Blues Texture Wax is the perfect everyday product for short and long hairstyles. It keeps hair in shape all day long and offers a firm hold and a natural finish. With natural ingredients. Made in the USA. Shear Revival began in October 2013 in a small kitchen in Asbury Park, New Jersey. The founder and mastermind behind "Shear Revival" - Zachary West has been a successful stylist and hairdresser in the industry for over a decade. But after the available products did not meet his high quality standards, Zachary went into the kitchen himself and began to create his own products using his knowledge of the beauty industry.With a strong DIY work ethic and ethos, each product is handmade in small batches in what is now our own laboratory in order to always achieve products of the highest quality. He also places great value on using a maximum of natural ingredients and as little chemicals as possible. You can immediately tell from the ingredients used and the harmoniously coordinated scents with which the products are made. And according to this credo, Zachary and his team produce every single product: "Made by the mindful, for the honest & earnest" The vegan formula of the Upstate Blues Texture Wax has been enriched with extracts and oils such as spirulina, sea buckthorn and marula oil to keep hair and scalp healthy during use. It has a clean, green and mossy scent with notes of lime, cedarwood and blue tansy. Aloe leaf juice: dandruff prevention for the scalp Spirulina: Contains iron and zinc, which are essential for healthy hair. It is also a great source of amino acids, which are the building blocks of the hair structure. It is also known to add volume. Kaolin clay: Helps strengthen hair roots and prevent hair loss while adding texture. The Shear Revival "Upstate Blues Texture Wax" is packaged in a brown glass jar with a screw cap Made in the USA Contents: 96 g Ingridients: Aloe Barbadensis Leaf Juice Oryza Sativa (Rice) Bran Wax Carnauba (Copernicia cerifera) Wax PEG 40 Hydrogenated Castor Oil Carthamus Tinctorius (Safflower) Seed Oil Sclerocarya Birrea (Marula) Seed Oil Emulsifying Wax NF Hydrogenated Castor Oil Theobroma Cacao Butter Kaolin Magnesium Sulfate Hippophae Rhamnoides (Seabuckthorn) Extract Caprylyl Glycol Phenoxyethanol Citrus Aurantifolia (Lime) Oil Styrax Benzoin Extract Boswellia Carterii (Frankincense) Oil Evernia Prunastri (Oakmoss) Extract Juniperus Virginiana (Cedarwood) Oil Pogostemon cablin (Patchouli) Benth Oil Bursera Gravolens (Paolo Santo) Oil Tanacetum annuum (Blue Tansy) Oil
Content: 96 Gramm (€31.20 / 100 Gramm)