Pomades for Beginners

Don Draper Men’s Pomade – Classic Medium-Hold Pomade Inspired by the 1930s Traditionally made oil-based pomade with medium-to-firm hold and elegant shine. Its classic formula of petrolatum, microcrystalline wax, stearic acid and coconut oil remains flexible throughout the day and can be recombed whenever required. Features a mild, creamy and fruity fragrance with hints of coconut and pineapple accompanied by warm woody nuances. Ideal for slick backs, side parts, pompadours and other hairstyles inspired by the 1920s through to the 1950s. Vegan and made without added preservatives. Made in Germany. Don Draper Men’s Pomade is a traditional styling product for anyone who appreciates dependable hold, refined shine and the exceptional reworkability of an oil-based formula. Unlike modern gel pomades, it does not harden. The hair remains flexible and can be rearranged at any time using a comb or brush. Its medium-firm, slightly dense consistency provides a well-balanced combination of control and comfortable application. Depending on the amount applied, the hold can be built from medium through to firm. Medium-to-Firm Hold Petrolatum and microcrystalline wax give the pomade its classic workability and long-lasting hold. Individual sections can be smoothed, unruly hair brought under control and the hairstyle kept in shape without appearing rigid or feeling hard. Don Draper Men’s Pomade is particularly suitable for normal, thick, dry or unruly hair. It also helps create a clean, uniform shape in wavy hair. Elegant Shine and a Smooth Hair Feel The oil-based formula gives the hair the elegant shine associated with classic men’s hairstyles from the first half of the twentieth century. The intensity of the shine can be increased gradually by applying additional product. Coconut oil, sunflower oil and vitamin E complement the traditional base and support a smooth, well-groomed hair feel. Comfortable Application and Dependable Control Despite its traditional oil-based formula, the pomade becomes easy to apply after being warmed briefly between the palms. It provides dependable control while remaining flexible enough to reshape the hairstyle throughout the day. Washout is also comparatively straightforward for a traditional pomade. A good shampoo or dedicated pomade-cleansing shampoo is nevertheless recommended for complete removal. Ideal for: Slick backs and side parts Pompadours and rockabilly quiffs Executive contours and classic business hairstyles Ducktails and styles inspired by the 1920s to the 1950s Normal, thick, dry or unruly hair Anyone who prefers flexible hold and unrestricted restyling Enthusiasts of traditional oil-based pomades Creamy, Fruity Fragrance with Warm Woody Notes The mild fragrance combines creamy and fruity hints of coconut and pineapple with warm woody nuances. Powdery vanilla and subtle spicy accents add further depth to the composition. The fragrance is clearly noticeable during application but remains pleasantly understated once in the hair and pairs well with classic aftershaves and men’s colognes. Flexible Styling with Traditional Buildup As a traditional oil-based pomade, Don Draper Men’s Pomade is water resistant and will not rinse out completely with water alone. A portion of the product can remain in the hair as a light buildup. This buildup is a characteristic advantage of classic pomades. On the following day, the hairstyle can often be refreshed and reshaped quickly using a small additional amount of pomade or a Don Draper Hair Tonic. This also makes the pomade particularly economical. Directions Scoop a small amount from the tin using a fingertip and rub it thoroughly between the palms until the pomade becomes soft and smooth. Work it evenly through dry or slightly damp hair from the roots to the ends. Shape the hairstyle using a comb or hairbrush. Gradually apply additional product for greater hold and shine. Applying the pomade to slightly damp hair makes it particularly easy to distribute and creates a smoother, glossier finish. Applying it to dry hair develops greater grip and control. Tip: Begin with a small amount. Two or three fingertips are sufficient for most hairstyles. Dense, dry or longer hair may require additional product. Complete Your Don Draper Styling Routine A Don Draper Hair Tonic is an excellent way to prepare the hair before applying the pomade. It improves manageability, helps the styling product distribute evenly and can refresh the hairstyle the following morning without requiring an immediate shampoo wash. The completely oil-free Don Draper Hair Tonic YELLOW is recommended for additional smoothness and silky shine. The intensely cooling Don Draper Hair Tonic BLUE, meanwhile, provides an exceptionally fresh scalp sensation and is ideal for warm days or use after exercise. For a particularly uniform classic finish, use the Don Draper Military Brush made from pearwood and pure boar bristles. It distributes the pomade thoroughly through the hair, smooths individual sections and enhances the elegant shine. Washing Out As a traditional oil-based pomade, Don Draper Men’s Pomade cannot be removed completely using water alone. Depending on the hair type, amount applied and existing buildup, one or more washes with shampoo may be required. Those who wish to retain the traditional buildup can rinse the hair with water and restyle it the following day using a small amount of pomade or a Don Draper Hair Tonic. Presented in an aluminium tin with a practical screw lid. Vegan. Made without added preservatives. Made in Germany. Content: 100 ml (3.38 fl. oz.) Ingredients: Petrolatum Cera Microcristallina Stearic Acid Cocos Nucifera Oil Parfum Tocopherol Helianthus Annuus Seed Oil Isopropyl Myristate Tetramethyl Acetyloctahydronaphthalenes Coumarin Alpha-Isomethyl Ionone Linalyl Acetate Vanillin Acetylcedrene Amyl Salicylate Pogostemon Cablin Oil CI 40800

Murray’s Nu Nile Hair Slick – Classic Pomade with Medium Hold and Shine Classic oil-based pomade with medium hold, flexible styling and noticeable shine. Murray’s Nu Nile Hair Slick is easier to apply than the legendary Murray’s Superior and is ideal for slick backs, side parts, pompadours and wavy, curly or difficult-to-control hair. Made in the USA. Murray’s Nu Nile Hair Slick is a traditional pomade for anyone who wants dependable control and visible shine combined with easier application than Murray’s Superior. Its medium-firm, slightly sticky consistency provides plenty of grip for classic men’s hairstyles without being as hard or demanding as the legendary pomade in the orange tin. The hair remains flexible, combable and easy to restyle throughout the day. Hold, Shine and Finish Hold: medium Shine: medium to high Finish: classic, smooth and flexible Scent: mild and traditional Medium Hold for Classic Hairstyles Murray’s Nu Nile provides dependable medium hold and is suitable for both natural and clearly defined hairstyles. Its slightly sticky texture binds individual hairs together, controls flyaways and supports a stable shape without hardening completely. Compared with Murray’s Superior, Nu Nile is easier to scoop and more comfortable to distribute through the hair. Its hold is slightly softer but remains impressively dependable for a classic medium-hold pomade. Glossy Finish and Wet Look Nu Nile was developed for hairstyles that require both control and a polished shine. Depending on the amount applied and the moisture level of the hair, the finish ranges from a classic medium shine to a pronounced wet look. Applied to dry hair, the result appears more controlled and slightly more natural. In towel-dried hair, the pomade spreads particularly easily and creates a more intense shine. Suitable For Slick backs: for smoothly combed hairstyles with classic shine Side parts: for clean lines and flexible control Pompadours and quiffs: for moderate volume and dependable shape Wavy and curly hair: for defining and controlling the natural hair structure Difficult-to-control hair: for greater grip and control Wet looks: for a distinctly glossy, classic finish Consistency and Application Murray’s Nu Nile has a firm, creamy and slightly sticky consistency. It can be scooped from the tin with moderate pressure and quickly becomes more pliable when rubbed between the palms. It creates some tug during application but is considerably easier to distribute than Murray’s Superior or X-Tra Heavy. For an even result, apply several small amounts one after another. The Scent The fragrance has a mild, traditional barbershop character. It is noticeable immediately after application but remains pleasantly understated in the hair and combines easily with an aftershave or fragrance. Application Remove a small amount from the tin with your finger and rub it thoroughly between your palms. Work several small portions evenly through the hair from the roots to the ends. For stronger hold and a more controlled finish, apply Nu Nile to dry hair. In slightly damp or towel-dried hair, it spreads more easily and creates a more pronounced wet look. Shape the desired hairstyle with a comb or hairbrush. Gradually add more product if additional hold or shine is required. Restyling and Buildup Because Nu Nile does not harden, the hairstyle can be recombed or reshaped at any time. A little water or a few splashes of hair tonic are often sufficient to refresh the style the following day. A light amount of product remaining in the hair can deliberately be used as buildup. This usually reduces the amount of fresh pomade required over the following days. Washing Out As a traditional oil-based pomade, Murray’s Nu Nile cannot be removed completely with water alone. However, it can be washed out more easily than Murray’s Superior or X-Tra Heavy. Depending on the amount applied and the level of buildup, one, two or more washes with a thoroughly cleansing shampoo may be required. Packaged in a classic nostalgic metal tin. Made in the USA. Free from colourants and added preservatives. Contents: 85 g Ingredients: Petrolatum Parfum Amyl Cinnamal Benzyl Alcohol Cinnamyl Alcohol Hydroxycitronellal Isoeugenol Linalool

DAX Green & Gold – Firm Styling Pomade with Three Plant Oils Firm, oil-based styling pomade with strong hold, natural shine and flexible control. DAX Green & Gold combines beeswax with jojoba, olive and safflower oils for smooth, glossy and more manageable hair. Particularly suitable for short hairstyles and thick, curly or dry-looking hair. Made in the USA. DAX Green & Gold combines the dependable control of a firm styling wax with the smooth properties of a traditional oil-based pomade. Its petrolatum- and beeswax-based formula provides strong, long-lasting hold without hardening completely. Jojoba, olive and safflower oils complement the rich formula. They help leave the hair feeling soft and well groomed, add shine and make even thick or difficult-to-control hair easier to shape. Hold, Shine and Finish Hold: strong Shine: natural to medium Finish: grippy, smooth and flexible Scent: mild, warm and subtly floral Strong Hold Without Hardening DAX Green & Gold provides a strong yet flexible hold. Beeswax gives the hair structure and grip, while the oil-based foundation keeps the hairstyle workable. Unlike gel or hairspray, the pomade never hardens completely. The hair can be reshaped throughout the day using your fingers, a comb or a brush. Build the hold gradually by applying several small amounts. Particularly Suitable for Short and Thick Hair The firm, slightly sticky texture is particularly well suited to short hairstyles where individual sections need to be defined, shaped or controlled. Thick, curly and unruly hair also benefits from the additional grip. Depending on your hair length and the amount applied, the pomade can create both compact classic hairstyles and textured looks with visible definition. Suitable For Short hairstyles: for shaping, sculpting and defining Pompadours: for volume and dependable stability Slick backs: for a controlled shape with natural shine Side parts: for precise, classic hairstyles Thick or curly hair: for additional control and definition Dry or dull-looking hair: for greater suppleness and visible shine Three Selected Plant Oils DAX Green & Gold contains three plant oils that complement its petrolatum- and beeswax-based styling formula: Jojoba oil: helps leave the hair feeling smooth and adds natural shine. Olive oil: helps make the hair appear soft, manageable and well groomed. Safflower oil: complements the rich formula and supports a smooth, glossy finish. The combination of wax and oils is particularly suitable for hair that can quickly appear brittle or dull when styled with dry products. Consistency and Scent The pomade has a firm, slightly tough consistency. The warmth of your palms makes it more pliable, allowing it to be distributed evenly through the hair. The fragrance is classic, warm and subtly floral. It remains pleasantly understated in the hair and combines well with an aftershave or fragrance. Application Remove a small amount from the tin with your finger or the back of your fingernail. Rub it thoroughly between your palms until the pomade becomes slightly softer and is distributed evenly. Work several small portions through dry or slightly damp hair from the roots to the ends. Shape the desired hairstyle with your fingers, a comb or a brush. Applied to dry hair, DAX Green & Gold provides greater grip and stronger control. In slightly damp hair, it spreads more easily and produces a little more shine. Dosage Begin with the smallest possible amount. The rich formula is highly economical and may weigh down fine hair if too much is applied. Gradually add more product if additional hold, definition or shine is required. Restyling and Buildup Because the pomade never hardens, the hairstyle can be recombed or reshaped at any time. A little water or a few splashes of hair tonic are often sufficient to refresh the style the following day. A light amount of remaining product can deliberately be left in the hair as buildup and used as a foundation for styling over the following days. Washing Out As a traditional oil- and wax-based pomade, DAX Green & Gold cannot be removed completely with water alone. Depending on the amount applied and the level of buildup, one or more washes with a thoroughly cleansing shampoo may be required. Packaged in a classic metal tin. Made in the USA. Free from added preservatives. Contents: 99 g (3.5 oz.) Ingredients: Petrolatum Cera Alba (Beeswax) Simmondsia Chinensis (Jojoba) Seed Oil Olea Europaea (Olive) Fruit Oil Carthamus Tinctorius (Safflower) Seed Oil CI 47000 Parfum (Fragrance) Benzaldehyde Hexyl Cinnamal Geraniol Benzyl Salicylate Benzyl Benzoate Amyl Cinnamal Phenylacetaldehyde Hexyl Salicylate Eugenol Cyclamen Aldehyde Anisaldehyde (p-Methoxybenzaldehyde) Linalool

Black & White Pomade – The Cult Pomade from Memphis Since 1922 A true rock ’n’ roll legend: Black & White Genuine Pluko Hair Dressing Pomade has been delivering a medium, flexible hold, classic shine and its unmistakable scent of coconut, jasmine and warm summer days since 1922. The traditional cult pomade from Memphis, Tennessee. Made in the USA. Black & White Genuine Pluko Hair Dressing Pomade is one of the best-known traditional pomades in American grooming culture. Its history dates back to 1922, meaning this iconic pomade celebrated its 100th anniversary in 2022. Its roots lie in Memphis, Tennessee – a city synonymous with blues, rock ’n’ roll and American music history. The smooth formula, classic shine and characteristic fragrance are perfectly suited to the iconic men’s hairstyles of the 1940s and 1950s. Medium, Flexible Hold Black & White Pomade provides a medium, flexible hold. It reliably controls the hairstyle without hardening or making the hair feel rigid. Because the pomade does not set firm, the hair remains flexible throughout the day and can be restyled at any time with a comb or hairbrush. The hold can be increased gradually by applying several small amounts. Classic Shine and Smooth Hair The traditional oil- and wax-based formula gives the hair a natural to medium pomade shine. The finish looks polished and classic without appearing excessively wet or greasy. The pomade smooths flyaways, improves combability and helps create an even shape. Its well-balanced consistency makes it suitable for both beginners and experienced enthusiasts of traditional pomades. Ideal for Classic Men’s Hairstyles Black & White Genuine Pluko Hair Dressing Pomade is particularly suitable for: Pompadours and rockabilly quiffs Slick backs and side parts Executive contours Classic tapered styles Polished business hairstyles Short to medium-length hair Normal, thick or slightly unruly hair Consistency and Styling The white pomade has a pleasantly smooth, slightly waxy consistency. It is easy to scoop from the container and quickly softens between the palms. It distributes evenly through the hair without excessive resistance. Even a small amount provides control and shine, while additional product can be applied gradually to thicker or longer hair. The Legendary Scent The fragrance is an essential part of this pomade’s unmistakable character. Powdery notes of coconut and jasmine combine to create a warm, nostalgic composition reminiscent of summer days, the sea and classic men’s grooming. The scent remains pleasantly noticeable in the hair and emphasises the authentic vintage character of Black & White Pomade. Application Scoop out a small amount of pomade with your fingertips and rub it between your palms until it becomes soft and smooth. Distribute it evenly through dry or slightly damp hair, working from the roots to the ends. Shape the desired hairstyle with a comb or hairbrush. Applying the pomade to slightly damp hair makes it particularly easy to distribute and creates a stronger shine. For greater hold and a more natural finish, apply it to dry hair. Washout and Buildup As a traditional oil-based pomade, Black & White is water-resistant and cannot be completely removed with water alone. A good shampoo is recommended for thorough cleansing. Depending on the amount applied, several washes may be required. Many pomade enthusiasts use the remaining buildup as a styling foundation the following day. A little water, hair tonic or a small additional amount of pomade is often enough to refresh the hairstyle. Generous 200 g Container With 200 g of product, Black & White contains considerably more than many modern pomades. As only a small amount is required for each application, it is exceptionally economical to use. An American pomade legend since 1922. Packaged in a plastic container with a screw-top lid. Made in the USA. Free from added colourants and preservatives. Contents: 200 g Ingredients: Petrolatum Synthetic Wax Zinc Oxide Amyl Cinnamal Citral Citronellol Geraniol Hydroxycitronellal Linalool Limonene Parfum Featured in INSTYLE Men In October 2010, INSTYLE Men recommended Black & White Pomade for modern, upright short hairstyles. A small amount can be used to shape top hair measuring at least five centimetres upwards with the fingers, creating a quick style suitable for both the office and an evening out.

Corleone Sticky Stuff Pomade – Firm Hold, Elegant Shine and Easy Washout Water-based pomade created by New York Barbershop Rotterdam. It combines firm hold with medium-to-high shine, precise control and a fresh, elegant masculine fragrance. Ideal for classic slickbacks, side parts and pompadours. Water-soluble and easy to wash out. Made in the Netherlands. Corleone Sticky Stuff Pomade was developed for classic hairstyles that require dependable control and visible shine. Its water-based formula provides considerably more control than a light styling cream while washing out much more easily than a traditional oil-based pomade. Corleone originates from the renowned New York Barbershop in Rotterdam. The product range draws on the experience of its barbers and combines traditional men’s styling with convenient modern performance. Firm Hold with Medium-to-High Shine Sticky Stuff provides a firm hold that may feel medium-firm to firm depending on the amount used and the individual hair type. Its tacky texture creates substantial control and helps shape even thicker or more unruly hair into a clean style. The manufacturer describes the finish as high shine. In practice, the result ranges from medium to high shine, depending on the amount applied and the moisture remaining in the hair. Application to slightly damp hair produces a glossier, more traditional finish, while dry hair emphasises hold and definition. Hold: Medium-firm to firm Shine: Medium to high Finish: Cleanly defined and traditionally groomed Base: Water-based and water-soluble Hair type: Particularly suitable for normal to thick hair The Distinctively Sticky Texture The name “Sticky Stuff” accurately describes the consistency. This nearly transparent pomade is firm and elastic and forms fine strings when scooped from the tin. Its unusually tacky texture creates strong grip and precise control in the hair. Despite its firmness, the pomade spreads well between the palms. To minimise tugging, emulsify it thoroughly and begin with small amounts. Several thin layers are easier to distribute evenly than one large scoop. The Fragrance Sticky Stuff features a fresh, spicy and elegantly dry masculine fragrance reminiscent of a modern eau de cologne. It smells clean and refined and remains subtly noticeable in the hair after styling. The fragrance was developed by Robert Lagerman, founder of New York Barbershop Rotterdam. It gives the pomade a distinctive identity that suits the brand’s classically elegant presentation. Suitable Hairstyles Classic slickbacks Clean side parts and business hairstyles Pompadours and quiffs with a glossy finish Close-fitting combed-back hairstyles Classic contour styles requiring precise definition Directions Begin with a small amount according to hair length and rub it thoroughly between the palms. Distribute evenly from the back of the head towards the front, working the product as close to the roots as possible. Shape the hair with a comb or hairbrush. Apply to slightly damp hair for more shine and smoother distribution. Dry hair produces greater grip, definition and hold. Add further small amounts as required instead of applying too much product at once. Water-based pomades may become firmer during the day. To refresh the style, lightly dampen the hands or comb before reshaping. Excessive water may reduce the hold. Washout The water-soluble formula is considerably easier to remove than an oil-based pomade. Warm water will often dissolve a large proportion of the product. For completely clean hair and the removal of fragrance or styling residue, follow with a mild shampoo. Complementary Recommendations For a softer, more traditional pomade experience with natural shine and flexible recombing, choose Don Draper Men’s Pomade – Medium Hold as a distinctive oil-based alternative. It is especially suitable for classic hairstyles where pliability and a hold that can be built up over several days matter more than rapid washout. To prepare the hair for a polished barbershop style, apply a small amount of Sweet Georgia Brown Hair Tonic to towel-dried hair. It improves combability while adding suppleness and shine. As excessive tonic may soften the hold of a water-based pomade, build Sticky Stuff afterwards in small amounts. Use the Don Draper Oval Hairbrush LARGE or a fine-tooth comb for even distribution and a smooth finish. The brush is particularly useful for creating a cohesive, strand-free shape in slickbacks and classic side parts. Presented in a black metal screw-top tin with gold-coloured Corleone lettering. Made in the Netherlands. Content: 100 g (3.5 oz) Ingredients (INCI): Aqua Ceteareth-25 Glycerin PEG-7 Glyceryl Cocoate PVP VP/Methacrylamide/Vinyl Imidazole Copolymer Propylene Glycol Parfum Caprylyl Glycol Phenylpropanol Propanediol Ethylhexylglycerin Tocopherol Phenoxyethanol Chlorphenesin Linalool Limonene Hexyl Cinnamal Eugenol

MG Pomade Granny’s Lemon Grove – Medium Hold and Lemon Cake Fragrance A handcrafted oil-based pomade with medium, flexible hold and elegant shine. The formula combines petrolatum, lanolin, beeswax, castor oil, argan oil, meadowfoam seed oil and squalane for smooth application and lasting combability. Its defining feature is an exceptional fragrance of fresh lemon peel, vanilla, warm woods and fine leather, reminiscent of freshly baked lemon cake. Handmade in Berlin. MG Pomade Granny’s Lemon Grove combines traditional pomade performance with an exceptional fragrance concept created by Michael Gillert. This handcrafted homebrew pomade provides a well-balanced combination of medium hold, flexible styling and polished shine. The oil-based formula does not dry out or set hard. The hair therefore remains combable throughout the day and can be reshaped whenever required using a comb or brush. Granny’s Lemon Grove is suitable both for enthusiasts of traditional pomade hairstyles and anyone seeking a flexible styling product with an unusual fragrance that is fresh and warm at the same time. Hold, shine and finish Hold: medium and flexible Shine: medium to high Finish: classic, smooth and elegantly glossy Fragrance: lemon peel, vanilla, warm woods and fine leather Medium hold and flexible control Granny’s Lemon Grove provides the well-balanced control of a traditional medium-hold pomade. It keeps the hairstyle reliably in shape without making the hair feel stiff or immovable. The pomade is suitable for both neatly combed hairstyles and more relaxed looks with natural movement. Flyaways and unruly sections can be controlled while the hairstyle remains flexible and permanently restylable. For additional hold, apply the product in several small layers. This allows the desired level of control to be built up gradually without overloading individual sections of hair. Smooth consistency and easy breakdown Despite its traditional wax and petrolatum base, Granny’s Lemon Grove is easy to scoop from the tin. It develops a smooth breakdown between the palms and can then be distributed evenly through the hair. The pomade creates very little tug and pull during application and can be worked effectively from the roots to the ends, even through denser hair. This makes it suitable for both experienced pomade enthusiasts and anyone beginning to explore traditional pomade styling. Suitable for MG Pomade Granny’s Lemon Grove is particularly suitable for normal to thick hair and classic hairstyles requiring medium hold and elegant shine. Pompadours and quiffs: for flexible volume and medium hold Slick backs: for a smooth, glossy finish Side parts: for clean comb lines and reliable control Business styles: for a traditionally polished appearance Relaxed everyday hairstyles: for flexible shape and natural movement Elegant shine Granny’s Lemon Grove creates an elegant medium-to-high shine in the hair. The finish looks classic and polished without appearing unnecessarily greasy when the product is applied sparingly. Depending on the amount used, the shine can be built from a polished, natural-looking result to a clearly visible traditional pomade finish. Selected waxes and oils Petrolatum, lanolin and beeswax form the traditional base of the pomade. They provide smooth workability, medium hold and lasting restylability. Castor oil, argan oil, meadowfoam seed oil and squalane complement the formula and contribute to a soft, well-groomed hair feel. Lemon peel, cedarwood and lemongrass oils also shape parts of the fresh, woody fragrance character. The fragrance – freshly baked lemon cake As soon as the tin is opened, an intense fragrance of freshly grated lemon peel is released. The sparkling citrus note smells bright, fresh and invigorating. Warm vanilla, wood and a subtle leather accord then blend with the lemon. The result is reminiscent of freshly baked lemon cake, while the woody and lightly spicy nuances give the fragrance an elegant, masculine character. The fragrance composition is fresh, warm and distinctive at the same time. It is particularly suitable for anyone who enjoys citrus fragrances and wants an alternative to traditional barbershop or cologne scents. How to use Scoop a small amount of Granny’s Lemon Grove from the tin with your fingertips or the back of your fingernail and rub it thoroughly between your palms. Distribute evenly through towel-dried or dry hair from the roots to the ends. Applying the pomade to towel-dried hair allows for especially smooth distribution and creates a sleeker finish with more shine. Applying it to dry hair provides greater texture and control. Shape the hair as desired using a comb or brush. For additional hold or shine, gradually apply more product in small amounts. Buildup and washing out As a traditional oil-based pomade, MG Pomade Granny’s Lemon Grove cannot be removed completely with water alone. The remaining buildup can be used as a smooth foundation for styling over the following days. A little water or hair tonic makes the hair workable and combable again the next morning. A smaller amount of fresh pomade is then usually sufficient. For complete removal, a thorough cleansing shampoo is recommended. Depending on the amount applied, several washes may be required. Presented in a black tinplate container with a practical slip lid. Handmade in Berlin, Germany. Contents: 110 ml (3.72 fl. oz.) Ingredients: Petrolatum Lanolin Cera Alba Ricinus Communis Seed Oil Juniperus Virginiana Wood Oil Parfum Citrus Limon Peel Oil Argania Spinosa Kernel Oil Limnanthes Alba Seed Oil Squalane Cymbopogon Flexuosus Herb Oil Benzyl Benzoate Beta-Caryophyllene Cinnamyl Alcohol Citral Citronellol Coumarin Geraniol Geranyl Acetate Isoeugenol Limonene Linalool Pinene Terpineol Terpinolene Vanillin

Lockhart’s Paradox Pomade – Flexible Hold with a Classic Pomade Feel A water-based pomade with medium-to-firm, flexible hold and a polished medium shine. Lockhart’s Paradox combines modern washability with the smooth styling experience of a traditional pomade. Shea butter, avocado oil, glycerin and rosemary extract complement the formula. Finished with the fresh and soapy “Aqua di Goon” fragrance of sea salt, jasmine, rosemary, cedarwood and patchouli. Handmade in Michigan, USA. Lockhart’s Paradox Pomade combines two qualities that may initially appear contradictory: the easy application and washability of a modern water-based pomade with the smoothness and flexible combability of a traditional wax pomade. The formula combines modern styling ingredients with beeswax, shea butter, avocado oil, glycerin and rosemary extract. Bergamot, lime and clove oils complement the formula. This makes Paradox feel less gel-like and considerably smoother during application than many traditional water-based gel pomades. Hold, shine and finish Hold: medium to firm Shine: medium Finish: polished, flexible and controlled Fragrance: sea salt, jasmine, rosemary, cedarwood and patchouli Classic pomade feel meets modern washability The soft, smooth consistency makes application particularly comfortable. Paradox can be scooped from the jar with very little resistance, distributed quickly between the palms and worked evenly through the hair. The styling experience is closer to that of a traditional pomade than a firm hair gel. The formula provides enough time to shape the hairstyle carefully using a comb or brush before the pomade gradually sets and develops additional stability. The hairstyle remains flexible and can be reshaped throughout the day using your fingers or a comb. It does not create a hard, brittle gel-like shell around the hair. Flexible hold and reliable control The medium-to-firm hold is suitable for both classic pomade hairstyles and modern, controlled looks. The strength can be built up gradually by applying several small amounts of product. Paradox provides enough control for clean contours and a uniform shape while preserving natural movement. The hair does not feel unnecessarily rigid after styling and remains pleasantly combable. Suitable for Lockhart’s Paradox Pomade is particularly suitable for short to medium-length hair and works well with normal to thick hair. It is ideal for anyone seeking classic pomade styling with modern washability. Side parts: for clean comb lines and a polished finish Slick backs: for a smooth, controlled shape Pompadours and quiffs: for flexible volume and reliable hold Business styles: for classic control with medium shine Modern hairstyles: for flexible shape and natural movement Shine and finish The shine initially appears slightly stronger immediately after application. As the day progresses, it develops into a natural medium shine that gives the hairstyle a polished appearance without looking excessively glossy or greasy. The result sits between the stronger shine of a traditional pomade and the more understated finish of modern styling creams. The fragrance – Aqua di Goon The “Aqua di Goon” fragrance is a fresh, modern composition with a clean, soapy and subtly marine character. It is reminiscent of a sporty yet sophisticated men’s fragrance, combining aquatic freshness with aromatic herbs, floral accents and warm woods. Top notes: jasmine and rosemary Heart note: sea salt Base notes: cedarwood, patchouli and rose The fragrance smells fresh, polished and modern. It remains pleasantly noticeable in the hair without becoming overpowering. How to use Scoop a small amount of Paradox Pomade from the jar and rub it thoroughly between your palms. Distribute evenly through slightly damp or dry hair from the roots to the ends. When applied to slightly damp hair, the pomade distributes especially smoothly and creates a sleek, classic finish with slightly more shine. Applying it to dry hair provides greater texture, definition and control. Shape the hair as desired using a comb or brush. For additional hold, gradually apply more product in small amounts. The hairstyle can be reshaped throughout the day using your fingers or a comb. Washing out Thanks to its water-based formula, Lockhart’s Paradox washes out considerably more easily than a traditional oil-based pomade. Warm water and shampoo are recommended for complete removal. Presented in a plastic jar with an aluminium screw-top lid. Handmade in Michigan, USA. Contents: 96 g (3.4 oz.) Ingredients: Aqua Ceteareth-20 PEG-40 Hydrogenated Castor Oil Cera Alba (Beeswax) Phenoxyethanol Acrylates C10-30 Alkyl Methacrylate Copolymer Sorbic Acid Butyrospermum Parkii (Shea) Butter Persea Gratissima (Avocado) Oil Glycerin Rosmarinus Officinalis Leaf Extract Citrus Bergamia Oil Citrus Aurantifolia Oil Eugenia Caryophyllus Flower Oil

Lockhart’s Medium Pomade – Medium Hold and Classic Shine A traditional oil-based pomade with medium hold, medium shine and lasting restylability. Lockhart’s Medium Pomade combines smooth application with reliable control and is ideal for side parts, slick backs and pompadours. Formulated with petrolatum, beeswax, lanolin, castor oil and coconut oil, and finished with an elegant fragrance of sandalwood and vetiver. Handmade in Michigan, USA. Lockhart’s Medium Pomade delivers exactly what enthusiasts expect from a traditional medium-hold pomade: smooth application, reliable control, polished shine and flexible styling throughout the day. The traditional oil-based formula contains petrolatum, microcrystalline wax, beeswax and lanolin for hold and control. Castor oil and coconut oil support smooth application and give the hair a well-groomed appearance. The pomade does not dry out or set hard. This keeps the hair permanently combable and allows the hairstyle to be reshaped as often as required throughout the day. Hold, shine and finish Hold: medium Shine: medium Finish: classic, polished and flexible Fragrance: warm sandalwood and earthy vetiver Smooth consistency and reliable control Compared with many particularly firm homebrew pomades, Lockhart’s Medium has a softer, smoother consistency. It is easy to scoop from the tin and requires very little effort to break down between the palms. When scooped from the tin, it displays the slight stringiness typical of a petrolatum-based pomade. This tacky characteristic helps control individual flyaways and unruly hairs, particularly around the sides and back of the head. The pomade distributes evenly through the hair and provides a well-balanced combination of hold and flexibility. This makes it suitable for both experienced pomade enthusiasts and anyone beginning to explore traditional pomade styling. Medium hold for classic hairstyles Lockhart’s Medium provides enough control for clearly shaped hairstyles without making the hair feel stiff or immovable. The hairstyle retains its shape while remaining fully combable. The medium shine creates a traditional pomade look: clearly visible and polished without appearing excessively glossy. Depending on the amount applied, the result can be built from a natural shine to a more traditionally glossy finish. Suitable for Lockhart’s Medium Pomade is particularly suitable for normal to thick hair and anyone seeking a versatile traditional pomade with medium hold. Side parts: for clean comb lines and a polished finish Slick backs: for a smooth, controlled shape Pompadours and quiffs: for flexible volume and reliable hold Classic hairstyles: for traditional shape with medium shine Business styles: for a well-groomed and permanently combable result The fragrance Lockhart’s Medium Pomade has an elegant, masculine fragrance of sandalwood and vetiver. Warm, creamy sandalwood combines with the dry, slightly earthy character of vetiver. The woody composition emphasises the traditional character of the pomade and remains subtly noticeable in the hair without becoming overpowering. How to use Scoop a small amount of Lockhart’s Medium Pomade from the tin with your fingertips and rub it thoroughly between your palms. Distribute evenly through towel-dried or dry hair from the roots to the ends. Applying the pomade to towel-dried hair allows for especially smooth distribution and creates a sleeker finish with slightly more shine. Applying it to dry hair provides greater control, texture and volume. Shape the hair as desired using a comb or brush. For additional hold, gradually apply more product in small amounts. Buildup and washing out As a traditional oil-based pomade, Lockhart’s Medium cannot be removed completely with water alone. A light product residue – the typical buildup – can deliberately be used as a foundation for the following day’s hairstyle. A little water or hair tonic makes the hair smooth and workable again the next morning. A smaller amount of fresh pomade is then usually sufficient. For complete removal, a thorough cleansing shampoo is recommended. Presented in a bronze-coloured tinplate container with a screw-top lid. Handmade in Michigan, USA. Contents: 96 g Ingredients: Petrolatum Microcrystalline Wax Cera Alba (Beeswax) Lanolin Ricinus Communis Seed Oil Cocos Nucifera Oil Parfum

HEY JOE! Classic Gold Pomade – Medium Hold and Natural Shine Golden water-based pomade with a medium, flexible hold and natural shine. Its soft formula distributes effortlessly through the hair, remains restylable and washes out without difficulty. Finished with a modern, fresh and subtly spicy scent reminiscent of an elegant aftershave. Packaged in a bronze-coloured metal tin featuring HEY JOE!'s distinctive alligator design. Made in Spain. With HEY JOE! Classic Gold Pomade, the Spanish cult brand presents its modern interpretation of a traditional water-based pomade. It combines reliable styling control with comfortable flexibility and a polished finish. The bronze-coloured metal tin with its screw-top lid immediately conveys a refined, sophisticated character. A stylishly dressed alligator wearing a top hat perfectly reflects the pomade's classic gentleman aesthetic. Medium Hold with Flexible Control Classic Gold Pomade provides a medium, flexible hold. After application, the formula requires a few minutes to develop its full strength. The hairstyle then remains controlled without immediately becoming hard or unnaturally rigid. The hair can be reshaped throughout the day with a comb or your fingers. Additional small amounts can be applied gradually for greater hold without unnecessarily weighing down the hair. Natural Shine and a Polished Finish The golden gel pomade gives the hair a natural, light to medium shine. The finish appears polished and elegant without looking excessively wet or greasy. This makes Classic Gold suitable for both traditional pomade hairstyles and modern, controlled everyday looks. Ideal for Classic and Modern Hairstyles HEY JOE! Classic Gold Pomade is particularly suitable for: Pompadours and classic quiffs Slick backs and side parts Executive contours Polished business hairstyles Defined short hairstyles Flexible everyday styles with natural shine Consistency and Styling The pomade has a pleasantly soft consistency and can be scooped from the tin with virtually no resistance. It spreads effortlessly between the palms and can then be distributed evenly through the hair. Applying it to slightly damp hair makes the product particularly easy to distribute and creates a stronger shine. For increased hold and a more natural finish, apply it to dry hair. The Scent The fragrance is modern, masculine and pleasantly elegant. Fresh notes combine with a subtle spiciness reminiscent of a high-quality classic aftershave. The composition remains pleasantly noticeable in the hair without becoming overpowering, making it suitable for both everyday wear and special occasions. Application Depending on your hair length, scoop out approximately one or two fingertips of pomade and rub it thoroughly between your palms. Distribute it evenly through dry or slightly damp hair, then shape the desired hairstyle with your fingers or a comb. A hairbrush can be used to create additional texture and volume. Apply further small amounts gradually if more control is required. Washout Thanks to its water-based formula, HEY JOE! Classic Gold Pomade is considerably easier to remove than traditional oil-based pomades. Warm water rinses out a large proportion of the product, while a mild shampoo is recommended for complete cleansing. The Packaging The golden pomade is packaged in a durable bronze-coloured metal tin with a practical screw-top lid. Its distinctive top-hat-wearing alligator gives it an elegant and unmistakable HEY JOE! appearance. Packaged in a durable metal tin with a screw-top lid. Made in Spain. Contents: 100 ml Ingredients: Aqua Ceteareth-25 PEG-7 Glyceryl Cocoate Propylene Glycol Polysorbate 80 Parfum Phenoxyethanol Citric Acid Sodium Benzoate Potassium Sorbate Caramel Coumarin Limonene Linalool Alpha-Isomethyl Ionone Benzyl Salicylate Citral

Prospectors Gold Rush Pomade – water-based cult pomade from the USA Prospectors Gold Rush Pomade is a water-based pomade with medium hold, medium shine and a rich, masculine fragrance. It combines the workability of a traditional pomade with the convenient application of a modern water-based formula. Enriched with conditioning hemp seed oil. Made in the USA. Prospectors Gold Rush Pomade is one of the best-known water-based pomades from the USA. Its distinctive feature is the beautifully embossed metal tin, which gives the product an authentic American vintage appearance. A special feature of the formula is its hemp seed oil. It helps to maintain a conditioned feel and gives the hair a healthy, natural shine without sacrificing the character of a traditional pomade. Medium hold with classic workability Prospectors Gold Rush Pomade provides reliable medium hold and the flexible workability of a traditional pomade. The hair remains manageable and can be restyled with a comb or the fingers throughout the day. Immediately after styling, the pomade provides medium shine that gradually becomes more natural and slightly more matte during the day. Unlike many traditional gel pomades, Gold Rush does not create pronounced gel lines and leaves the hairstyle looking smooth and well groomed. Hold: Medium and flexible Shine: Medium, becoming slightly more matte throughout the day Base: Water-based Hair type: Particularly suitable for fine to normal hair Hair length: Ideal for short to medium-length hair Fragrance: Rich, masculine and reminiscent of classic Florida Water Conditioning: With hemp seed oil for a well-groomed hair feel For classic and modern hairstyles The pomade is ideal for traditional hairstyles such as 1930s and 1940s slick backs, Elvis-style quiffs, pompadours, ducktails and flattops. It can also be used to create modern styles with clearly defined strands or spikes. Gold Rush Pomade offers a balanced combination of hold, control and movement, particularly for short to medium-length and fine to normal hair. This makes it a versatile choice for both beginners and experienced pomade users. How to use Scoop a small amount of Prospectors Gold Rush Pomade from the tin with your fingertips and rub it thoroughly between your palms. Distribute it evenly through dry or slightly damp hair, then create the desired hairstyle with your fingers or a comb. Apply the pomade to slightly damp hair for more shine and a smoother hairstyle. For additional volume, texture and stronger hold, apply it to dry hair. Add another small amount gradually if required. Presented in a beautifully embossed metal tin with a slip lid Made in the USA Contents: 113 g (4 oz) Ingredients Water Ceteareth-25 Glycerin PEG-40 Hydrogenated Castor Oil PEG-7 Glyceryl Cocoate Fragrance Dimethicone Silica Disiloxane Cannabis Sativa Seed Oil Sodium Benzoate Diazolidinyl Urea Iodopropynyl Butylcarbamate Brown 1 Caramel Yellow 5

Mint green pomade with a cucumber and lemon scent Modern, water-based pomade with a cool zombie look. Provides medium to firm hold, medium shine and an easy washability. Handcrafted in Michigan / USA. The Lockhart's GOON GREASE Water-Based is an absolute eye-catcher with its matt metallic green packaging. The plastic jar is decorated with a zombie-green goon in the shape of a crumpled cartoon bulldog with stunned hanging out eyes, greedy, waving tongue and a meticulously combed pomp. The water-based content of the Lockhart's GOON GREASE is mint green, soft and impresses with a neat, juicy smoothie scent of green cucumber, tangy lime and green tea. It leaves your hair smell like freshly showered. Application: Any goon can handle the GOON GREASE. The glossy, sticky GOON GREASE Water-Based Pomade can easily be applied and best worked into slightly damp hair. Start with a finger full of pomade. Take more if necessary. Then comb and brush in shape. The GOON GREASE does not harden immediately thanks to the contained castor oil, but initially feels like you'd have a medium-weight, classic pomade, such as a Sweet Georgia Brown, in your hair. The initially, strong classic shine decreases in intensity over the course of the day and gets silky. As with most water-based pomades. The hold is medium to firm due to the contained beeswax. Washing out the GOON GREASE is also no problem at all. Packed in a plastic box with an aluminum screw cap. Made in the USA Content: 3.7 oz (105 g) Ingredients: Water Ceteareth-20 Polyvinylpyrrolidone (PVP) Polyoxyethylene (PEG-7) Glyceryl Monococoate Cera Alba PEG-40 Hydrogenated Castor Oil Propylene Glycol Fragrance (Parfum) Phenoxyethanol VP/VA Copolymer Polysorbate-20 Sorbic Acid Caprylyl Glycol Yellow 10 Blue 1 Yellow 6

Lockhart’s Paradox Sex Machine – Water-Based Pomade with Firm Hold A water-based pomade with medium-to-firm hold, medium shine and flexible restylability. Lockhart’s Paradox Sex Machine Edition combines smooth application with reliable control and a distinctive fragrance of amber, saffron, patchouli, cedarwood, sandalwood and musk. Inspired by the sensual atmosphere of an elegant burlesque show at the Moulin Rouge in Paris. Handmade in Michigan, USA. Lockhart’s Paradox Sex Machine Edition combines the easy application and washability of a modern water-based pomade with the smooth styling experience of a traditional wax pomade. Steve Lockhart combines modern styling agents with selected conditioning ingredients such as shea butter, avocado oil, glycerin, rosemary, bergamot, lime and clove oils. The result provides reliable hold and a polished finish without feeling uncomfortably dry during application. Hold, shine and finish Hold: medium to firm Shine: medium Finish: polished, flexible and controlled Fragrance: amber, saffron, patchouli, cedarwood, sandalwood and musk Classic pomade feel with modern washability The pomade can be scooped from the jar with very little resistance and has a pleasantly soft, smooth consistency. It quickly becomes creamy between the palms and can then be distributed evenly through the hair. Unlike many traditional gel pomades, Paradox feels less gel-like and considerably smoother during application. Its styling characteristics are closer to those of a traditional oil-based pomade, while the water-based formula provides significantly easier washability. Paradox Sex Machine Edition is best applied to slightly damp hair. After application, there is enough time to shape the hairstyle precisely with a comb or brush. The pomade then gradually sets and provides reliable control. The hairstyle remains flexible enough to be reshaped later using your fingers or a comb. It does not create a hard, brittle gel-like shell around the hair. Suitable for Lockhart’s Paradox Sex Machine is particularly suitable for short to medium-length hair and classic hairstyles requiring reliable hold and a polished shine. Whether creating a side part, slick back, pompadour, classic quiff or elegant business style, the pomade provides enough control for clean contours and a uniform shape without unnecessarily weighing down the hair. Medium shine and flexible hold The shine initially appears slightly stronger immediately after styling. As the day progresses, it develops into an elegant medium shine that gives the hairstyle a polished appearance without looking excessively glossy or greasy. The medium-to-firm hold keeps the hairstyle reliably controlled while retaining a degree of natural movement. If required, the hold can be built up gradually by applying several small amounts of product. The fragrance – a night at the Moulin Rouge The fragrance of Sex Machine Edition is warm, sensual and distinctive. Amber and saffron open the composition with luxurious spice. Patchouli, cedarwood and sandalwood add dark, woody depth, while musk creates a smooth and elegant finish. The composition evokes the atmosphere of a glamorous burlesque show at the Moulin Rouge in Paris: dark, mysterious, luxurious and full of character. It stands apart from the fresh or citrus-based fragrances commonly found in traditional pomades. How to use Scoop a small amount of pomade from the jar and rub it thoroughly between your palms. Distribute evenly through the hair from the roots to the ends, then shape as desired using your fingers, a comb or a brush. When applied to slightly damp hair, Paradox distributes especially smoothly and creates a sleek, classic finish. Applying it to dry hair provides greater definition and control. For additional hold, gradually apply more product in small amounts. Washing out Thanks to its water-based formula, Lockhart’s Paradox washes out considerably more easily than a traditional oil-based pomade. It can be removed from the hair using warm water and shampoo. Presented in a plastic jar with a black screw-top lid. Handmade in Michigan, USA. Contents: 96 g (3.4 oz.) Ingredients: Water Ceteareth-20 PEG-40 Hydrogenated Castor Oil Beeswax PEG-7 Glyceryl Cocoate PVP Polysorbate 20 Acrylates C10-30 Alkyl Methacrylate Copolymer Fragrance Persea Gratissima (Avocado) Oil Butyrospermum Parkii (Shea Butter) Phenoxyethanol Sorbic Acid Glycerin Rosmarinus Officinalis Leaf Extract Citrus Bergamia Oil Citrus Aurantifolia Oil Eugenia Caryophyllus Flower Oil

Great UWB with an abundance of care A medium-strength, waxy cream pomade with a fresh scent of blood orange and lavender and medium shine. Handmade in Ashbury Park, New Jersey (USA) Shear Revival began in October 2013 in a small kitchen in Asbury Park, New Jersey. The founder and mastermind behind "Shear Revival" - Zachary West has been a successful stylist and barber in the industry for over a decade. But after the available products did not meet his high quality standards, Zachary went into the kitchen himself and began to create his own products using his knowledge of the beauty industry. With a strong DIY work ethic and ethos, each product is handmade in small batches in what is now his own laboratory in order to always achieve products of the highest quality. He also places great value on using a maximum of natural ingredients and as little chemicals as possible. You can tell straight away from the ingredients used and the harmoniously coordinated scents how much love and passion goes into making the products here. And Zachary and his team produce every single product according to this credo: "Made by the mindful, for the honest & earnest" The light white cream pomade is removed with almost no effort. Rubbed between the hands, it becomes creamy and smooth, as is typical of some handmade cream pomades. Distributing it in the hair is child's play, as is typical for medium-firm cream pomades. Once applied to the hair, it is really a pleasure to model the hairstyle in all imaginable styles. Lots of volume, high hairstyles, Elvis pomp or classic style, with Crystal Lake you can tame and style pretty much any hair type. The cream pomade can be easily washed out with a little shampoo and warm water. Afterwards, the hair feels cared for and not straw-like or even dry. Shear Revival's harmoniously balanced scent of fully ripe blood orange and Provencal lavender wafts around the nose all day long and is by no means intrusive. The Shear Revival "Crystal Lake" is packaged in a brown glass jar with a screw cap Made in the USA Contents: 96 g Ingredients: Aqua Beeswax Ricinus Communis Seed Oil Copernicia Cerifera Wax Mangifera Indica Seed Butter Cetearyl Alcohol Peg-40 Hydrogenated Castor Oil Vitis Vinifera Seed Oil Limnanthes Alba Seed Oil Polysorbate 60 Tocopherol Phenoxyethanol Glycerin Citrus Sinensis Peel Oil Expressed Lavandula Angustifolia Oil Maranta Arundinacea Root Powder Behentrimonium Methosulfate Juniperus Virginiana Oil, Citrus Aurantium Bergamia Fruit Oil Vetiveria Zizanoides Root Oil Lavandula Officinalis Flower Oil Caprylyl Glycol Aloe Barbadensis Leaf Coumarin Geraniol Citral Linalool Limonene

O'Douds Standard Pomade – Vegan Pomade with Firm Hold and High Shine A vegan, water-soluble pomade with a firm, pliable hold and high-shine finish. Plant-based waxes and conditioning oils provide dependable control, smooth combability and effortless restyling without setting hard in the hair. Finished with a distinctive Bay Rum-inspired scent of West Indian bay, blood orange, lime, lavender and amber. Easy to wash out and made in the USA. O'Douds Standard Pomade combines the smooth, glossy appearance of a traditional wax pomade with the convenient washout of a modern water-soluble formula. It delivers a firm, slick and pliable hold that keeps the hairstyle controlled for many hours. Unlike a conventional gel pomade, Standard Pomade does not dry into a hard shell. The hair remains comfortably combable and can be reshaped with the fingers or a comb throughout the day. This makes it an excellent choice for classic pomade hairstyles requiring clean definition, reliable control and visible shine. Hold, Shine and Finish Hold: firm and pliable Shine: high Finish: smooth, polished and easily recombed Scent: West Indian bay and blood orange Plant-Based Waxes for Firm, Pliable Control Rice bran wax, candelilla wax and carnauba wax create the pomade's strong yet workable hold. The hairstyle remains stable without setting completely hard or feeling brittle. Castor oil and jojoba oil support smooth application and leave the hair feeling conditioned. The pomade distributes evenly, controls stray hairs and gives the hairstyle a pronounced, classic pomade shine. Ideal for Classic Pomade Hairstyles Slick backs and traditional combed-back styles Pompadours and high-volume quiffs Side parts and polished business hairstyles Cleanly defined contours and smooth styles Short to medium-length hair Normal to thick hair Hairstyles requiring firm hold and clearly visible shine Standard Pomade can also control longer or stubborn hair. For exceptionally thick, dense or curly hair, apply a small amount of O'Douds Dry Wax first to increase strength and control. The Fragrance The fragrance is a modern interpretation of classic Bay Rum. Spicy West Indian bay forms the warm, aromatic heart of the composition. Juicy blood orange and bright lime provide freshness, while lavender and soft amber add balanced, elegant depth. The result is a fresh, spicy and subtly fruity barbershop scent with a distinctive personality. O'Douds creates it with essential oils, plant extracts and absolutes rather than synthetic fragrance oils. How to Use Scoop out a small amount according to your hair length and lightly spread it between the palms. Apply evenly from the back of the head towards the front, working through dry, damp or wet hair. Shape with the fingers, a comb or a brush. Application to dry hair provides greater grip, volume and control. Using the pomade in damp or wet hair makes it easier to distribute and creates a smoother finish with increased shine. For particularly strong hold with reduced shine, apply the pomade to slightly damp hair and blow-dry it into shape. Once the desired form has been created, add another small amount to restore additional shine. Restyling and Washout Standard Pomade remains pliable throughout the day and can be restyled whenever required. A small amount of water can be used to reactivate the product. Its water-soluble formula is considerably easier to remove than a traditional oil-based pomade. According to the manufacturer, most of the product can be rinsed from the hair with water. A mild shampoo is recommended for complete cleansing. Standard Pomade or Multi-Purpose Pomade? O'Douds Standard Pomade is water-soluble and designed for anyone who wants firm hold, high shine and convenient washout. O'Douds Multi-Purpose Pomade is more water-resistant and performs better in heat and high humidity. It remains in the hair for longer but requires a more thorough cleansing routine. Vegan Styling with a Sustainable Approach O'Douds uses plant-based, responsibly selected ingredients and does not use animal-derived materials or animal testing. The recyclable glass jar complements the American grooming brand's commitment to more sustainable personal care. Firm, pliable hold with high shine. Water-soluble and easy to wash out. Vegan and cruelty-free. Made without synthetic fragrances. Packaged in a recyclable glass jar with a screw-on lid. Made in the USA. Contents: 97 g (3.4 oz.) Ingredients: Aqua Oryza Sativa (Rice) Bran Wax Ricinus Communis (Castor) Seed Oil PEG-40 Hydrogenated Castor Oil Euphorbia Cerifera (Candelilla) Wax Simmondsia Chinensis (Jojoba) Seed Oil Emulsifying Wax Copernicia Cerifera (Carnauba) Wax Phenoxyethanol Caprylyl Glycol Sorbic Acid Citrus Aurantifolia (Lime) Oil Citrus Sinensis (Blood Orange) Oil Lavandula Officinalis (Lavender) Oil Pimenta Racemosa (Bay) Oil Pinus Succinifera (Amber) Oil