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Average rating of 4.31 out of 5 stars

13 Reviews

Layrite CEMENT CLAY Pomade REGULAR

Water based strong hold pomade for matt look. Holds like a heavy pomade, washes out like gel. With cotton candy scent. Made in USA. Content: 4 oz (113 g)
Description

Product information "Layrite CEMENT CLAY Pomade REGULAR"

Layrite Cement Clay – Extra-Strong Hold and a Matte Finish

Water-based clay pomade with extra-strong hold, grippy texture and a natural-looking matte finish. Layrite Cement Clay combines the control of a firm matte paste with the flexible restylability of a pomade. Featuring Layrite’s legendary Cream Soda scent with sweet vanilla and warm caramel notes. Made in the USA.

Layrite Cement Clay was developed for hairstyles that require particularly strong hold, plenty of texture and minimal shine. It combines the grip of a hair clay with the flexible styling properties of a modern water-based pomade.

The firm yet creamy formula spreads evenly through the hair and provides dependable control throughout the day. Unlike styling gels that harden completely, it keeps the hair workable and allows the style to be reshaped with your fingers or a comb whenever required.

Layrite was created at Hawleywood’s Barbershop in California and is renowned for uncomplicated styling products with professional performance. Cement Clay is one of the brand’s strongest and most matte styling products.

Hold, Shine and Finish

Hold: extra strong

Shine: low to matte

Finish: dry, grippy and natural

Scent: Cream Soda with vanilla and caramel notes

Extra-Strong Hold for Demanding Hairstyles

Layrite Cement Clay provides particularly firm hold, making it suitable for thick, coarse or difficult-to-control hair. It adds structure, definition and lasting stability without creating the glossy appearance associated with traditional pomades.

For maximum control, build the hold gradually by applying several small amounts. This makes it easier to define individual sections without overloading the hair with product.

Matte Finish and Natural Texture

Cement Clay reduces visible shine and creates a matte, natural-looking finish. It gives the hair a dry, grippy texture and makes it appear fuller, more defined and controlled.

Despite its powerful hold, the hairstyle remains flexible enough to be adjusted or reshaped during the day. This makes Cement Clay particularly suitable for modern styles that should retain both texture and natural movement.

Suitable For

  • Textured crops: for defined strands and a dry finish
  • Quiffs: for plenty of volume and dependable stability
  • Messy styles: for controlled, natural-looking texture
  • Side parts: for a precise shape with reduced shine
  • Business hairstyles: for strong hold and a polished matte finish
  • Thick or unruly hair: for additional control throughout the day

Consistency and Application

Cement Clay has a firm, creamy consistency and can be scooped easily from the jar with your fingertips. It quickly becomes more pliable between the palms while developing its characteristic grip.

For even distribution, begin with a small amount and rub it thoroughly between your hands. Add further small amounts gradually if additional hold or definition is required.

The Legendary Cream Soda Scent

Layrite Cement Clay features the brand’s unmistakable Cream Soda scent. Sweet vanilla combines with warm, subtly caramelised notes to create a nostalgic fragrance inspired by American cream soda.

The fragrance is clearly noticeable immediately after application but gradually becomes more subtle in the hair.

Application

Remove a small amount with your fingertips and rub it thoroughly between your palms. Work it evenly through the hair from the roots to the ends, then shape the desired style using your fingers, a comb or a brush.

For the strongest hold, greatest texture and most matte result, apply Cement Clay to completely dry hair. It spreads more easily through slightly damp hair but produces a softer hold and slightly more shine.

For additional volume, blow-dry the hair into shape before applying the product. Add further small amounts of clay as required.

Restyling and Washing Out

The hairstyle can be reshaped throughout the day using your fingers or a comb. If the product has already set more firmly, a very small amount of water can make restyling easier.

Thanks to its water-based formula, Layrite Cement Clay is easier to remove than a traditional oil-based pomade. Due to its high wax content, warm water and shampoo are recommended for thorough removal.

Packaged in a white plastic jar with an embossed screw-top lid.

Made in the USA.

Contents: 113 g (4 oz.)

Ingredients:

  • Aqua
  • Lanolin Wax
  • Petrolatum
  • VP/VA Copolymer
  • Cera Alba (Beeswax)
  • Tribehenin
  • Bis-Diglyceryl Polyacyladipate-2
  • Cetearyl Alcohol
  • Ozokerite
  • Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer
  • Ceteareth-20
  • Alcohol Denat.
  • Methyl Gluceth-20
  • Propylene Glycol
  • Parfum
  • PEG-40 Hydrogenated Castor Oil
  • Triethanolamine
  • PPG-3 Benzyl Ether Myristate
  • Phenoxyethanol
  • Tridecyl Stearate
  • Neopentyl Glycol Dicaprylate/Dicaprate
  • Caprylyl Glycol
  • Tridecyl Trimellitate
  • Disodium EDTA
  • Ethylhexylglycerin
  • Hexylene Glycol
  • Methylisothiazolinone
  • CI 16035 (Red 40)
  • CI 42090 (Blue 1)
  • Coumarin
Manufacturer "Layrite"

Layrite – Legendary Barbershop Pomades from California

Layrite was founded in 1999 by American master barber Donnie Hawley. The idea was born inside Hawleywood’s Barbershop in Southern California, which became renowned for traditional men’s haircuts, classic shaves and authentic 1940s-inspired barbering culture.

Donnie Hawley wanted an alternative to traditional petroleum-based pomades that were difficult to remove from the hair. The result was a water-soluble pomade with a distinctive promise: “Holds like wax, washes out like gel.”

The brand name originated when a customer remarked that the new pomade was the only product that made his hair “lay right”. From that simple comment, one of the best-known pomade brands in the modern barbershop scene was born.

Water-Based Pomades for Classic Hairstyles

The original Layrite Deluxe Pomade combines medium hold, polished shine and straightforward washout. Superhold Pomade provides additional control for thick or unruly hair, while Supershine Pomade was created for styles requiring a particularly glossy finish.

These pomades are ideal for slick backs, side parts, pompadours and other traditional hairstyles. Their water-soluble formulations set with controlled firmness, can be reactivated with a little water and wash out easily afterwards.

Matte Styles, Texture and Modern Men’s Grooming

Alongside its classic gel pomades, Layrite offers modern styling products such as Natural Matte Cream, Cement Clay, Original Clay and Grooming Spray. They provide texture, natural-looking finishes and different levels of hold and volume.

Shampoos, conditioners, beard care and additional grooming products complete the collection. Every product draws on genuine barbershop experience and is designed to provide reliable performance with straightforward everyday application.

Discover Layrite at PomadeShop and find the ideal pomade or styling product for your individual look.


Manufacturer: Layrite LLC, 930 W. 16th Street, Unit B2, Costa Mesa, CA 92627, USA, layrite.com

Responsible person in the EU: BIORIUS SRL, 14 Avenue Léonard de Vinci, 1300 Wavre, Belgium, www.biorius.com

Properties
Attributes: Easy to wash out, Restyleable
Consistency: ****** Strong
Country: USA
Scent: Vanilla
Sheen: * Matt
Vegan: No
Manufacturer

Layrite

Layrite – Legendary Barbershop Pomades from California

Layrite was founded in 1999 by American master barber Donnie Hawley. The idea was born inside Hawleywood’s Barbershop in Southern California, which became renowned for traditional men’s haircuts, classic shaves and authentic 1940s-inspired barbering culture.

Donnie Hawley wanted an alternative to traditional petroleum-based pomades that were difficult to remove from the hair. The result was a water-soluble pomade with a distinctive promise: “Holds like wax, washes out like gel.”

The brand name originated when a customer remarked that the new pomade was the only product that made his hair “lay right”. From that simple comment, one of the best-known pomade brands in the modern barbershop scene was born.

Water-Based Pomades for Classic Hairstyles

The original Layrite Deluxe Pomade combines medium hold, polished shine and straightforward washout. Superhold Pomade provides additional control for thick or unruly hair, while Supershine Pomade was created for styles requiring a particularly glossy finish.

These pomades are ideal for slick backs, side parts, pompadours and other traditional hairstyles. Their water-soluble formulations set with controlled firmness, can be reactivated with a little water and wash out easily afterwards.

Matte Styles, Texture and Modern Men’s Grooming

Alongside its classic gel pomades, Layrite offers modern styling products such as Natural Matte Cream, Cement Clay, Original Clay and Grooming Spray. They provide texture, natural-looking finishes and different levels of hold and volume.

Shampoos, conditioners, beard care and additional grooming products complete the collection. Every product draws on genuine barbershop experience and is designed to provide reliable performance with straightforward everyday application.

Discover Layrite at PomadeShop and find the ideal pomade or styling product for your individual look.


Manufacturer: Layrite LLC, 930 W. 16th Street, Unit B2, Costa Mesa, CA 92627, USA, layrite.com

Responsible person in the EU: BIORIUS SRL, 14 Avenue Léonard de Vinci, 1300 Wavre, Belgium, www.biorius.com

Manufacturer website
Reviews 13

13 of 13 reviews

Average rating of 4.31 out of 5 stars


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1 - 10 of 13 reviews

27 February 2020 09:13

Review with rating of 4 out of 5 stars

Sehr gute Halktbarkeit mit starkem Duft

Pomade hält super und lässt sich auch 2 Tage am Stück ohne Probleme tragen. Kann gut nachgekämmt werden.
Einzig der sehr starke Duft nach Vanille ist gewöhnungsbedürftig.

23 July 2019 10:13

Review with rating of 3 out of 5 stars

Mittelmäßige Pomade

Die Pomade dufted nach Vanille, war am Anfang für mich auch störend, da der Duft tagsüber noch sehr intensiv war. Mittlerweile habe ich mich aber daran gewöhnt. Die Pomade lässt sich bei meinem dünnen Haar nicht so schön einmassieren/verteilen und schwer kämmen. Zudem macht es mein Haar sehr trocken und spröde. Das hatte ich bei anderen Pomaden so nicht. Den Preis finde ich nicht ganz gerechtfertigt, jedoch ist ist Auswahl an matten Pomaden nicht besonders groß.

17 January 2018 09:35

Review with rating of 5 out of 5 stars

Super!!

Ich habe sehr dickes, welliges Haar. Das ist die einzige Matte Pomade, die mein Haar bendigt und sie super in Form bringt!!

9 August 2016 14:58

Review with rating of 4.5 out of 5 stars

Tolle Pomade

Hält was sie verspricht.
Verteilt sich gut in dem Haar und ist leicht auswaschbar.
Danke Pomade Shop

1 August 2016 19:01

Review with rating of 5 out of 5 stars

Sehr gute, matte "Pomade"

Riecht meiner Meinung nach vanillig-karamellig, aber durchaus angenehm. Toller Halt mit mattem Look. Ich kombiniere den Cement mit ein wenig von der Layrite Original Deluxe Pomade, um etwas Glanz in die Haare zu bekommen. Funktioniert wunderbar. Die Haare sind sehr gut mit den Händen nachstylbar. Super auswaschbar, daher keine wirkliche Pomade, was mir persönlich aber auch lieber ist.
Der Versand war megaschnell!

28 July 2016 06:53

Review with rating of 4.5 out of 5 stars

Tolle Pomade

Hält was sie verspricht.
Verteilt sich gut in dem Haar und ist leicht auswaschbar.
Danke Pomade Shop

19 July 2016 12:33

Review with rating of 5 out of 5 stars

Feste, matte Pomade

Meine erste Pomade abseits des Angebots deutscher Supermärkte. Anfangs musste ich mich an die doch sehr feste Konsistenz gewöhnen, aber das gelang mir recht schnell. Die Pomade hat einen tollen Halt, ist matt und lässt sich top verarbeiten. Auch der Duft ist sehr angenehm, jedoch nicht penetrant stark. Da gab es schon das ein oder andere Lob für den Duft :)

Gehalten hat die Dose ca. 8 Monate und wird wieder bestellt!

10 November 2015 19:25

Review with rating of 5 out of 5 stars

Tolles Produkt

Ob beim Sport oder Treffen mit Freunden. Da es keine echte Pomade ist und damit leicht auswaschbar ist, ist sie perfekt für den Alltag. Einfach schnell in die Haare einarbeiten und die Haare sitzen. Ich wurde schon oft auf den Duft meiner Haare angesprochen und jeder will sie haben... wäre da nicht der stolze Preis.

5 November 2015 14:53

Review with rating of 5 out of 5 stars

Layrite Cement - Der Name ist Programm

Das es sich hier nicht um eine Pomade im klassischen Sinne handelt, ist wohl jedem Klar. Hierbei handelt es sich viel mehr um ein recht festes Haarwachs.

Konsistenz: Das Wachs ist weiß und die Konsistenz sehr fest, sodass ich das Produkt erstmal mit einem Föhn erwärmen musste. Ebenfalls fällt auf, dass es sehr klebrig ist - passt man also nicht auf oder ist unvorsichtig, so rupft man sich schon mal das ein oder andere Haar aus, wenn man das Wachs in trockenem Haar verwendet. Und das ist der Punkt: Am besten funktioniert das Wachs ,meiner Erfahrung nach, wenn man es leicht erwärmt ins klamme Haare einmassiert und quasi als "Prestyling/Styling - Produkt" während des Föhnens gebraucht.

Halt: Einmal in den Haaren, am besten ins leicht feuchte Haar, bleibt die Frisur sitzen. Ich benutze es, um meinen Undercut/executive Contour Mix in Form zu bringen. Das Deckhaar ist dabei mittellang. Funktioniert wunderbar.

Glanz: Matt. Jap. Das Wachs ist definitiv eher Matt. Benutzt man es in leicht feuchtem Haar, bekommt die Frisur aber einen ganz, gaaaanz leichten, gepflegten Glanz.

Portionierung: Man benötigt nicht viel. Eine minimal gehäufte Fingerkuppe reicht bei meinen mittellangen Haaren locker, um sie zu bändigen. Sogar mein Wirbel am Hinterkopf scheint kein Problem zu sein

Duft: Oh Mann. Das ist wohl der größte Pluspunkt am Layrite Cement. Der Duft ist der Hammer. So gut, dass ich manchmal die Dose aufmache, nur um dran zu schnüffeln. Er erinnert an frisches Karamell und Zuckerwatte, wie ein Trip in ein altes Süßwarengeschäft, ist in den Haaren aber keinesfalls zu penetrant sondern eher recht zurückhaltend.

Zusammenfassung: Wer auf der Suche nach einem matten Produkt für gepflegte, klassische (und neoklassische) Styles ala Executive Contour und Undercut ist, sollte hier zuschlagen.

31 October 2015 09:18

Review with rating of 2 out of 5 stars

Mehr Gel als Pomade

Es gibt Gründe, warum sie sich im Gegensatz zu einer herkömmlichen Pomade einfach rauswaschen lässt - Wasserbasis. Dementsprechend fühlen sich die Haare auch nicht so geschmeidig an, lassen sich schwerer kämmen und überhaupt lässt sich die Pomade nicht so gleichmäßig verteilen im Haar. Sie erinnert mich eher an ein gut duftendes Gel, das super Halt hergibt.
Wer also eine Pomade im eigentlichen Sinn sucht, sollte in anderen Kategorien suchen.

Pomade-Shop selbst verdient nur Lob. Saubere Verpackung, schnelle Zustellung und der Gratis-Kamm. Astrein, sehr gerne wieder!

P.S.: Einer meiner Freunde war vor ein paar Wochen direkt bei Euch im Lager/Laden und hat mir mehrere Klassiker mitgebracht. Dapper Dan/Black-White/High-Life. Super Pomaden, super Duft, super Glanz, super Formbarkeit.
Von Euren Produkten, dem Aufbau und Inhalt Eurer Website sowie von der flotten Lieferung bin ich sehr begeistert!

Mit pomierten Grüßen

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By Elementum CAELI Clay Pomade By Elementum CAELI Clay Pomade

Average rating of 3.5 out of 5 stars

Product Quantity: Enter the desired amount or use the buttons to increase or decrease the quantity.
By Elementum CAELI Clay Pomade

A real clay with a strong hold and a completely matte finish. Excellent for longer and fine hair. A creamy, soft pomade. Offers a firm hold without weighing down the hair, similar to the Shear Revival Northern Lights or O'Doud's Dry Wax. As well as a coarse, flowing, light texture with a natural to matte finish. The hair still remains super smooth. In combination with a pre-styler, such as the one with the Montibus, the result is even more matte. Easy to use: almost no pulling or tugging. Re-styling is as easy as with an oil-based pomade, with only a slight dryness and excellent control. Washing out is also child's play: most of it can be removed with water, the rest with shampoo. The hair feels soft and cared for afterwards. The scent is sensational and very mild: complex and very pleasant of musk, leather, with a hint of spicy sweetness. Can be easily combined with aftershave or perfume. Petroleum-free without Vaseline. Handmade in Poland. The Elementum Caeli (pronounced "cah-a-lee, Latin for "sky") Clay Pomade is the ideal choice for fans of classic hairstyles and natural care. Thanks to a formula of beeswax, carnauba wax, kaolin and green clay, this matte clay ensures strong, flexible styling that gives structure and texture without weighing the hair down. Caeli shows its strengths especially on longer hair by providing volume and a natural finish that lasts all day. Shea butter and glycerin ensure that the hair remains well-groomed and flexible. The subtle scent of ozone, sandalwood and orange is delightful. The combination of shea butter provides intensive moisture and protects against hair breakage, while the hair remains supple and healthy. Thanks to the light formula, the hair does not feel weighed down and retains its natural bounce. Caeli is perfect for men who are looking for permanent control over their hairstyle without sacrificing flexibility. It gives hair a matte, vibrant look that always looks freshly styled - as if you've just come from the hairdresser. In addition, Caeli is paraben-, sulfate- and silicone-free, making it a healthy choice for hair and the environment. The scent of Caeli is a refreshing and invigorating blend of ozone, reminiscent of a clear morning after a summer rain, combined with the warm base of sandalwood and orange for a soothing note. How to use Take a small amount of the product and rub it in the palms of your hands to distribute it evenly. Then apply to damp or dry hair and style as desired. Packaged in a screw-top tin and cardboard box Made in Poland (No dyes, parabens, sulfates or silicones) Contents: 3.5 fl.oz (100 ml) Aqua Butyrospermum Parkii (Shea Butter) Kaolin Clay Cera Alba (Beeswax) Copernicia Cerifera Cera (Carnauba Wax) PEG-40 Hydrogenated Castor Oil Green Clay (IIlite, Kaolin, Montmorillonite) Polysorbate 80 Glycerin Phenoxyethanol and ethylhexylglycerin Citric acid Xanthan gum Iso E Super Pogostemon Cablin Leaf Oil Eugenol Citral

Regular price: €25.95
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Firsthand Supply CLAY POMADE

Premium, sustainably produced Clay Pomade from Firsthand Supply. Water-based, medium till firm clay pomade with excellent styling properties and a lovely fresh scent of various woods and citrus notes. Sustainably produced from contents to packaging. Handmade in Beverly, Massachusetts (USA). The young brand "FIRSTHAND SUPPLY" around the two founders Josh Hester & Filipe Inancio rely on a relatively new and innovative concept: "Real Care, Real Good", which translates as "Real Care, Real Good". The products of the two guys are quite great cinema. And that in all respects, from the ingredients, the production to the extremely sustainable packaging. Here, they recycle what they can. The jars and bottles are made from old recycled plastic bottles and once the products are empty they can be recycled again and the journey continues. The cardboard boxes as well as labels are punched and printed with electricity from wind energy. The ingredients of the pomades, shampoo's and conditioners are sourced as close and regional as possible. Who is looking for a trendy label here will unfortunately be disappointed, but only in the first moment. The two mastermind Josh & Filipe put here namely the focus on your high-quality ingredients. They are so proud of these that the customer sees them first when opening the packaging. What we usually find printed small on the bottom or on the banderole immediately catches the eye here. The "CLAY POMADE" makes a first-class impression in use! The removal takes place without much effort, can be rubbed fantastically between the hands and just as easy to work into the hair and gives a neutral, matte finish. The scent in all FIRSTHAND SUPPLY products is the same and we love it. Here, different woods such as cedar meet slightly resinous components with some juniper and citrus notes in the finish. The scents of the pomades as well as shampoos and conditioners, by the way, comes from the added oils. In addition, all FIRSTHAND SUPPLY products are free of parabens, artificial fragrances, sulfates, phthalates and are also free of animal testing. The CLAY POMADE can be used in many ways, including as: As a clay to style a pompadour with a dry look. The Clay Pomade is to be settled in the medium-firm - firm rangeas a pre-styler, to give the hairstyle a certain basic hold. A hazelnut-sized amount is sufficient here. For this application we recommend to blow-dry the product. for the matte beach lookfor the well-groomed and relaxed business look However, the focus of CLAY POMADE is on light and loose hairstyles. What we can note very positively is that the product is very productive. Depending on the amount of hair and length is already enough 1- 2 fingertips, but this is also still dependent on the desired look. Loose hairstyles need a little less product, accurate styles, however, need a little more. The Clay Pomade also very easy to wash out. With warm water and possibly a little more shampoo, the hair is free of product in no time. The Firsthand Supply CLAY POMADE is packaged in a matte black recycled plastic can with screw cap and a minimalist designed label. Made in USA Contents: 88 ml Ingredients: Aqua (Water) Cera Alba (Bees Wax) Kaolin Clay Copernicia Prunifera (Carnauba) Wax PEG 40 Hydrogenated Castor Oil Butyrospermum Parkii (Shea) Butter Lecithin Sodium Sesquicarbonate Prunus Armeniaca (Apricot) Kernel Oil Vitis Vinifera (Grape) Seed Oil Glycerin Sodium Chloride Argania Spinosa (Argan) Oil Citrus Aurantium Bergamia Fruit Oil Lavandula Angustifolia Flower Oil Juniperus Communis Wood Oil Artemisia Absinthium Oil Phenoxyethanol Caprylyl Glycol Aloe Barbadensis Leaf Bursera Graveolens Wood Oil Tocopherol Glycine Soja Oil Sorbic Acid D-Limonene Citral Linalool

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Regular price: €29.95