BROSH Original Hold Pomade – Strong Hold and Classic Shine from Japan Premium water-based pomade from Japan with strong, long-lasting hold and a classic medium-shine finish. Its lightweight, smooth texture was developed especially for dense, thick and difficult-to-control hair but performs well on all hair types. With a subtle, masculine barbershop fragrance and a lightly powdery note. Presented in the iconic metal tin with a Japanese-inspired retro design. BROSH Original Hold Pomade combines reliable styling control with Japanese precision and attention to detail. Its water-based formula applies smoothly, provides powerful hold and gives the hair a polished, classic shine. Whether you are creating a neatly combed slick back, a precise side part or a voluminous rockabilly quiff, BROSH Original keeps even more demanding hairstyles reliably in shape without feeling unnecessarily heavy or sticky during application. Strong Hold for Dense and Thick Hair The pomade was originally developed for dense, straight and thick hair, which is particularly common in Japan. It keeps even stubborn hair under control and preserves the desired shape for many hours. Despite its strong hold, application remains straightforward. The pomade distributes evenly through the hair and develops its firmness after styling. To restyle later, lightly dampen your hands or comb with water. Medium Shine and a Polished Finish The finish provides a classic medium shine that emphasises clean contours and neatly combed shapes without looking excessively wet or greasy. This makes BROSH Original suitable for traditional barbershop hairstyles as well as modern, precisely defined looks. Lightweight and Smooth Gel Texture The pleasantly lightweight consistency is easy to scoop from the tin, spread between the palms and work through the hair from roots to ends. It provides sufficient glide for the comb and allows controlled styling without unnecessary pulling. After a short time, the pomade sets in the hair and develops its long-lasting hold. The hairstyle remains stable but can be reactivated with a little water and combed back into shape. Ideal for Classic Barbershop Styles Slick backs and smoothly combed-back hairstyles Pompadours and rockabilly quiffs Side parts and classic parted styles Executive contours Polished business hairstyles Dense, thick or stubborn hair All hair types requiring strong hold and classic shine Subtle, Masculine Barbershop Fragrance The signature fragrance of BROSH Original Pomade becomes noticeable as soon as the tin is opened. It is reminiscent of a classic, spicy aftershave with a refined powdery note. The composition smells clean, masculine and timeless while remaining pleasantly subtle. About BROSH BROSH represents Japanese barbershop culture, reliable styling products and distinctive packaging design. Its products are developed with the expertise of experienced barbers, combining classic men’s hairstyles with modern Japanese precision. The striking metal tins are also an essential part of the brand’s identity. Their elaborate retro designs make BROSH pomades both high-performance styling products and eye-catching additions to any bathroom or barbershop. Directions Rub a small amount between your palms and distribute it evenly through dry or slightly damp hair. Shape the desired style using a comb, brush or your fingers. Apply to dry hair for maximum hold. Using the pomade on slightly damp hair makes distribution particularly smooth and creates a softer style with greater shine. Gradually add more product if required. Easy to Wash Out Thanks to its water-based formula, BROSH Original Hold Pomade is considerably easier to remove than a traditional oil-based pomade. Warm water removes most of the product; a small amount of shampoo is recommended for complete, residue-free cleansing. Presented in a premium metal tin with a screw cap and iconic retro design. Made in Japan. Content: 115 g (4.06 oz.) Ingredients: Aqua (Water) Ceteareth-25 PEG-7 Glyceryl Cocoate Pentylene Glycol Glycerin PVP PEG-40 Hydrogenated Castor Oil Parfum (Fragrance) Simethicone Polyaminopropyl Biguanide Phenoxyethanol CI 42090 (Blue 1) CI 19140 (Yellow 5) CI 17200 (Red 33)